Hercule Industrial logoHercule Industrial
Interactive 3D
1 / 3

FEFCO 0431

Framed Retail Display Tray

  • Available in a wide range of custom configurations & material selection.
  • Order 1 sample. Or order 100K+ units. Or anything in between.
  • Affordable delivery across North America.
  • Design support, warehousing, testing, assembly available.
  • Widest machinery capability in America via 30+ specialist partner plants.
Get pricing

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

Free white-glove consultations. Blazing-fast response time. Fast quotes.

Product details

Top highlights

  • Inward-folding top frame secures products while maximizing retail visibility
  • Assembles manually via friction locks without tape or glue
  • Leaves the top face open, relying on shrink wrap or an outer carton for full enclosure

About this product

The framed retail display tray is a one-piece corrugated package that folds into a rigid base with a wide, inward-facing top border. Often called a television box in the packaging industry, this design secures products laterally while leaving the center completely open for maximum shelf visibility.

Because it relies on mechanical tuck tabs to hold its shape, it assembles without glue. However, the open display window means the tray relies on an external shrink-film wrap, a separate clear lid, or a master carton if the goods need to be fully enclosed for transit.

Common uses

  • Bakery and confectionery display
  • Gift assortments and kits
  • Retail-ready shelf packaging

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

Files or competing quote (optional)
Optional

More details

You can skip this whole part, or open a section and answer only what you know.

Size and quantity
Units
Materials and print
Add details for material or strength preference
Add details for print and artwork
Current box or specs
Add details for do you have a current box, spec, or target sample?

Retail Presentation and Shelf Display

Retail shelf-ready packaging

The wide top frame acts as a physical border that keeps grouped items from spilling out, while the open center allows customers to inspect the product. It works well for items that sell on visual appeal but need a rigid base to sit flat on a shelf.

Kitted gift assortments

When packing multiple small items into a single set, the tray provides a clean, unglued interior. Once loaded, the entire tray is typically shrink-wrapped to lock the assortment in place for retail display.

Bakery and pastry presentation

The raised frame prevents outer wrapping from pressing directly against delicate icing or decorations, while the corrugated base absorbs minor impacts during handling.

Confectionery and chocolate grouping

Holds multiple small, loose items securely within a defined border. The rigid walls keep the presentation neat before the final clear lid or film is applied.

Confectionery, Bakery, and Gift Assortments

Bakery and confectionery producers

Pastries, cookies, and premium sweets benefit from the framed presentation. The open top prevents the packaging from hiding the product, making it easier for customers to evaluate the goods.

Manual fulfillment operations

Because the tray locks together using mechanical tuck tabs, it can be erected at a pack bench without hot-melt glue equipment. Operators fold the walls up, roll the frame inward, and press the tabs into the corner slots.

Gift and sample set creators

Brands assembling multi-product kits use this tray to create a clean, unglued interior presentation. The wide frame provides a natural border that elevates the perceived value of the grouped items.

When to Consider a Different Tray or Mailer

Direct parcel shipping

If the package will travel through a courier network as a single unit, the open window exposes the product to immediate damage. Consider a die-cut mailer with a solid hinged lid instead.

High-volume automated packing

This tray requires two-handed manual assembly to seat the locking tabs. If your packing line relies on automated folder-gluers or high-speed tray erectors, a four-point glued tray is a more reliable choice.

Close variants and lookalike dielines

The closest library neighbors include 0433, 0436, 0434. Use this as a variant check if a buyer brings an old code, sample, or dieline that looks close. The deciding details are usually the lock, slot, closure, wall build, part count, or fold sequence.

Board Thickness, Window Shape, and Outer Sealing

Board thickness and lock friction

The locking tabs and the folded frame are highly sensitive to board thickness. Fine flutes create crisp 90-degree folds and seat cleanly. Heavy double-wall board will cause the frame to bow and the locks to pop open.

Material efficiency of the window cutout

The large central display opening generates a solid piece of corrugated board that is removed during die-cutting. Because this central piece cannot usually be reused, the tray requires more total material than a solid-top carton of the exact same footprint.

Outer sealing method

Decide how the product will be secured after it goes into the tray. Most buyers plan for a separate shrink-film wrapping station or a clear plastic lid before the tray moves to retail.

Print surface and branding

The wide top frame and outer walls offer a continuous surface for high-quality graphics. Fine flute boards provide the smoothest surface for this kind of printing, ensuring logos and text remain sharp.

Adjusting the Display Window and Frame Width

Frame width versus window size

The width of the top frame can be adjusted to show more or less of the product. However, making the frame too narrow reduces the tray's lateral tension, making the walls more likely to bow outward under pressure.

Window corner shape

The standard window has straight 90-degree corners, but the corners can be rounded. This minimizes the risk of the board tearing at the stress points and offers a softer aesthetic for food products.

Locking tab slot clearance

The slots that receive the tuck tabs must be calibrated to the exact thickness of the chosen board. Proper clearance ensures the tabs seat cleanly without requiring excessive thumb pressure during manual assembly.

Board and packing details

Die-cutting and stripping waste

Because of the large central cutout, this tray requires flatbed or rotary die-cutting. Clean stripping of the central waste piece is necessary to maintain smooth production runs.

Window Corner Variations

Rounded window corners (0431-1)

A common variation uses rounded corners on the narrow sides of the display window, which helps prevent tearing and changes the visual presentation.

Additional notes

Print surface for retail display

Because this tray is built for the shelf, the wide top frame and outer walls offer a continuous surface for high-quality graphics. Fine flute boards provide the smoothest surface for this kind of printing.

Related Trays and Display Boxes

FAQs

Closure and Shipping

Can I ship this tray through the mail?

Not on its own. The open top window exposes the contents to damage and dirt. To ship this tray, it must be placed inside a larger master carton or a dedicated shipping mailer.

Does the tray require tape or glue to stay together?

The tray itself locks together using mechanical friction tabs that press into the base, so it does not need glue to hold its shape. However, depending on the product, you may need shrink wrap or a lid to keep loose items from falling out of the open window.

Material and Production

How does the large window affect material usage?

The display window is cut out of the center of the corrugated blank. That central piece is removed during production and cannot be used for the box structure. This means the tray requires the same amount of raw board as a fully enclosed box of the same size.

Can this be made in heavy-duty double-wall board?

It is highly risky. The top frame panels must fold inward 90 degrees, and the tuck tabs must press tightly into narrow slots. Thick board causes the frame to warp and prevents the tabs from locking. Fine flutes work best for this design.

Product Fit

Can the window be made larger to show more product?

Yes, but only up to a point. The top frame acts as a tension ring that holds the side walls upright. If the frame is cut too thin, the tray loses its rigidity and the walls will bulge outward.

Assembly

Can this tray be assembled by machine?

It is designed for manual pack-bench assembly. The sequence of folding the walls and pressing the four corner tabs into place requires human hands. It is not a match for standard linear folder-gluers.

Closure and Shipping

How do I keep the products from falling out?

Because the top is open, most buyers use an external shrink-film wrap or a separate clear plastic lid to secure the contents before the tray goes to a retail shelf.

Material and Production

Does the central window cutout get reused?

Usually no. The large rectangular piece cut from the center becomes recycling waste. This is an important factor when evaluating the overall material efficiency of the packaging.