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FEFCO 0485

Counter Display Unit with Header

This one-piece corrugated display tray features a lowered front wall for clear product visibility and an extended back panel that serves as a retail billboard. Often used for point-of-sale impulse items, it assembles manually by rolling the front and rear walls over the corner flaps and locking them into the base.

Because it trades vertical stacking strength for presentation, this tray cannot ship through parcel networks on its own. It must be packed inside a master carton for distribution, ready to be pulled out and placed directly on the retail shelf.

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  • Order custom samples, short runs, or production runs.
  • US-based. Nationwide service.
  • Nationally competitive pricing & delivery costs.
  • Available in a wide variety of configurations.

At a glance

  • Low front lip and high rear header maximize retail visibility
  • Assembles manually via friction locks without adhesive
  • Requires an outer master carton for shipping and palletizing

Common uses

  • Confectionery
  • cosmetics
  • point-of-sale impulse buys
  • pharmacy counters

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Or email us at info@herculeindustrial.com

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Retail Presentation and Shelf-Ready Packing

Point-of-sale impulse bins

The lowered front wall removes the physical barrier between the shopper and the product, making it easier to grab small items near the checkout. The high rear header provides immediate brand recognition.

Shelf-ready retail assortments

Store staff can pull the loaded tray from a master carton and place it directly on the shelf. The rigid roll-over walls keep loose items contained without hiding them behind high cardboard sides.

Countertop sample displays

Perfect for pharmacy or beauty counters where small testers need a branded backdrop. The friction-lock base holds the tray together securely enough for store staff to move it around the retail floor.

Branded promotional kits

Acts as the inner presentation layer for influencer or seasonal kits shipped inside a protective outer box. The header presents the campaign message immediately upon opening the master carton.

Brand and Channel Fit

Cosmetics and personal care

Small, lightweight items like lip balms, travel-size bottles, or packaged soaps fit well. The flat rear header offers unbroken space for promotional graphics right behind the product.

Confectionery and snack foods

Candy bars and snack pouches benefit from the open top and low front lip. The tray keeps loose items organized while maximizing visibility in crowded grocery aisles.

Pharmacy and health supplements

Keeps small bottles or blister packs organized on pharmacy counters. The header provides space for dosage information or health claims.

Hardware and small parts

Contains loose, lightweight items while keeping the brand visible in hardware aisles. The low front lip allows customers to easily reach in and grab individual pieces.

When to Consider a Different Display Tray

Heavy transit stacking

If the tray itself needs to bear the weight of pallets without a master carton, the open top and asymmetric walls of this display will fail. Look at a standard transit tray with equal-height walls.

Tiered product presentation

If displaying multiple rows of products and the back rows need to remain visible, a stepped-side stadium tray presents the assortment better than a flat base.

Board, Print, and Packing Decisions

Board thickness and fold clearance

This tray relies on 180-degree roll-over walls that trap the corner flaps. Thick corrugated board causes these hinges to crack and the locking tabs to pop out. Fine flutes provide crisp folds and reliable locks.

Master carton sizing

Because the rear display header extends upward, the outer shipping box must be tall enough to clear it. If the master carton is too tight, the header will bend or crush during transit.

Print surface allocation

The inner back panel serves as the primary display header, while the outer front lip faces the aisle. Discuss which surfaces require high-quality print before specifying the board finish.

Assembly labor planning

The mechanical friction locks and roll-over walls require manual assembly. Operators fold the sides and press the tabs into the base slots by hand, which changes the packing rhythm compared to machine-erected trays.

Practical Display Adjustments

Front lip height

The front wall can be raised or lowered depending on the product. A lower lip increases visibility, while a higher lip prevents taller items from tipping forward.

Header contour

The rear display panel does not have to be a simple rectangle. It can be die-cut into custom shapes or brand silhouettes to match specific marketing campaigns.

Side wall slope

The angle connecting the high back to the low front can be adjusted to match the product profile or create a specific visual frame.

Board and packing details

High-gloss finishes and lock friction

Heavy varnishes or slick coatings reduce the friction on the locking tabs, increasing the risk of the tray springing open. A physical mockup helps verify the locks hold securely with the chosen finish.

Additional notes

Manual assembly labor

This tray requires two-handed manual assembly to hold the side walls square while rolling the end walls over and seating the friction tabs.

Related Trays to Compare

0422: Standard Roll-Over Tray

Look at this option if the package needs equal-height walls for better transit protection rather than a retail display header.

FAQs

Shipping and Route

Can this display tray ship on its own?

No. The open top and extended rear header provide minimal vertical crush resistance. It must be packed inside a sealed master carton for distribution.

Assembly and Packing

Does this tray require glue or tape to stay together?

No. The front and rear walls roll over the corner flaps and lock into the base using friction tabs. Once seated, the tray holds its shape mechanically.

Board and Finish

Can we use heavy-duty board for a stronger display?

Using thick double-wall board is risky. The 180-degree folds bind, and the locking tabs fail to seat properly. Fine flutes provide the crisp folds needed for this locking mechanism.

Print and Presentation

Where does the printing go on this tray?

The most visible areas are the inside of the tall back wall and the outside of the low front wall. The side walls also offer exterior branding space.

Assembly and Packing

Can this be erected on an automated packing line?

No. The mechanical friction locks and roll-over walls require manual assembly. Operators fold the sides and press the tabs into the base slots by hand.

Customization

Can we change the shape of the back header?

Yes. The rear display panel can be die-cut into custom shapes to match your branding, provided the base locking mechanics remain intact.

Assembly and Packing

Can the tray be reused or flattened after assembly?

Yes, if the locking tabs are carefully pulled out of the base slots without tearing, the tray can be flattened and reassembled.

Should products be loaded before or after folding?

The tray is typically erected first, and then products are loaded into the open top.

Review the master carton dimensions and product weight before finalizing the display header height.

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