Interactive 3D

1 / 3

FEFCO 0801

Auto-Bottom Retail Display Box with Header

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
Widest machinery capability in America via 30+ specialist partner plants.

Get pricing

Free white-glove consultations. Blazing-fast response time. Fast quotes.

Product details

Top highlights

Pops open instantly via a factory-glued crash-lock base
Open front and fold-up header for retail presentation
Packs inside an outer master carton for transit

About this product

This is a fast-setup retail display tray built for the packing line. It ships flat, but a factory-glued crash-lock base allows it to pop open and square up in one motion, eliminating the need to fold and tuck bottom flaps by hand.

Because the top is open and the back panel folds up into a branding header, this box is strictly for presentation. It requires an outer master carton for transit, and the complex glued base usually makes the most sense for higher-volume retail rollouts.

Common uses

Shelf-ready packaging (SRP)
Countertop point-of-sale displays
Lightweight product kits
End-cap retail presentations

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Describe your project *

Approximate quantity *

Size if known

Files or competing quote (optional)Drag files here or choose filesAdd drawings, photos, dielines, quotes, specs, or other useful files.Max 5 files, 25 MB total.

Name *

Email *

Phone

Optional

More details

You can skip this whole part, or open a section and answer only what you know.

Size and quantity

Detailed dimensions

Units US customary (inches)Metric

What do your dimensions describe?

Inside length (side to side)

Inside width (front to back)

Inside height (bottom to top)

Front lip height

Size notes

Quantity notes

Materials and print

Material or strength preference

Add details for material or strength preference

Material or strength details

Print and artwork

Add details for print and artwork

Print, finish, or artwork details

Shipping or storage context

Custom changes or unusual needs

How heavy are the items going into this display?

Do you need a custom shape for the top header?

Will the inside of the display need printing?

Current box or specs

Do you have a current box, spec, or target sample?

Add details for do you have a current box, spec, or target sample?

Current box, known specs, or current problem

Destination ZIP or region

Company

Any deadline or timing constraint?

Practical retail and display jobs

Shelf-ready packaging (SRP)

The open front allows customers to grab products immediately, while the squared base keeps the assortment organized on the retail shelf. The fast pop-open assembly keeps fulfillment labor low when packing hundreds of units.

Countertop point-of-sale displays

The fold-up back panel acts as a billboard for branding right at the register. It works well for lightweight impulse items like cosmetics, snacks, or small accessories.

End-cap retail presentations

For promotional rollouts, the continuous printed surface from the header down to the front lip creates a cohesive brand block at the end of a store aisle.

Lightweight product kitting

When assembling multi-part kits for retail, the instant-open base allows packing lines to move quickly without stopping to fold and tuck bottom flaps.

Who uses this display style

High-volume retail fulfillment

When packing thousands of display units, the seconds saved by a crash-lock base add up quickly. Teams choose this over unglued trays to trade specialized factory production for drastically lower manual packing labor.

Brand and marketing teams

The continuous front, side, and header panels offer a clean canvas for high-quality print. Because it uses fine flutes, the graphics stay sharp without heavy washboarding.

Co-packing facilities

Contract packers handling large retail rollouts rely on the auto-bottom mechanism to maintain high throughput rates on the assembly line.

When to consider a different display or tray

Short runs or prototype testing

The crash-lock base requires a multi-point folder-gluer at the factory. If you are testing a new retail concept in small quantities, an unglued display tray is easier to trial because it only requires cutting, not specialized gluing.

Direct-to-consumer shipping

This box has an open top. If the package needs to ship directly to a consumer without an outer carton, switch to a roll-end tuck-top mailer or a standard shipping box.

Close variants and lookalike dielines

The closest library neighbors include 0700, 0712, 0711. Use this as a variant check if a buyer brings an old code, sample, or dieline that looks close. The deciding details are usually the lock, slot, closure, wall build, part count, or fold sequence.

Decisions that shape the final display

Board thickness and flute choice

Fine flutes are strongly recommended. They provide a smooth surface for retail graphics and fold cleanly. Heavy board can bind in the factory gluer and makes the folded base too thick when stacked flat on a pallet.

Master shipper planning

Because these displays cannot be shipped individually, you will need to size a master corrugated carton to hold one or more loaded displays securely during transit.

Base weight limits

The crash-lock bottom is held together by interlocking glued flaps. While it is fast to assemble, a heavy point load can force the base to burst. If you are displaying dense, heavy items, the base strength should be tested with a physical sample.

Print coverage and finish

Decide whether the interior panels need printing. Since the top is open and the header folds up, the inside back wall is often visible to the customer once products are removed.

Adjusting the presentation and fit

Front panel height

The front lip must be high enough to keep your products from falling forward, but low enough to keep the labels visible. This balance depends entirely on the size and weight distribution of what you are packing.

Header lock holes

The back header panel folds upright for display. Depending on the board and size, it may rely on friction or specific lock holes to stay vertical. Heavy headers may need deeper locking tabs to prevent them from flopping backward.

Header profile shapes

The top edge of the header does not have to be a straight line. Because the box is cut on a flatbed die, the header can be contoured to match a logo, character, or specific brand shape.

Board and packing details

Pallet density for knocked-down displays

Because the crash-lock base folds back on itself, the flat blanks are thicker at the bottom than a standard box. This slightly reduces the number of empty boxes that fit on a single delivery pallet.

Header and profile adjustments

Custom header contours

The header can be die-cut to follow the outline of a printed logo or product shape, rather than remaining a simple rectangle.

Additional notes

Interior printing visibility

Because the top is open and products are gradually removed by customers, the inside back wall becomes highly visible. Many brands choose to print the interior to maintain a premium look even when the display is half empty.

FAQs

Assembly and Packing

Does this display box require tape or glue at the pack station?

No tape or glue is needed at the pack station. The side seam and base are glued at the factory. When you push the flat edges, the box squares up and the bottom locks into place automatically.

Shipping and Route

Can I ship this box directly in the mail?

No. The top is completely open to display the product, and the base is not designed for direct parcel transit. It must be packed inside a closed master shipper.

Product Fit

How do I know if the front lip is the right height?

The front panel height is adjustable. A good starting point is covering 15 to 20 percent of the product's height to prevent tipping, but this should be verified with a physical mockup using your actual items.

Production and Quantity

Why does this style usually require higher order volumes?

The crash-lock base requires a specialized multi-point folder-gluer to fold and glue the bottom flaps. The preparation time for this equipment means very short runs are often less practical than manually folded alternatives.

Board and Material

Can I use heavy double-wall board for a stronger display?

It is rarely recommended. Heavy board struggles to fold cleanly into the crash-lock base and can jam the gluing equipment. If you need more strength, it is usually better to adjust the master shipper rather than thickening the display itself.

Design and Print

Where does the branding usually go on this box?

The fold-up back header is the primary billboard. The front lip and side panels are also fully visible on the shelf and are typically printed to match.

Base Strength

Will the crash-lock bottom hold heavy items?

The base is held by interlocking glued flaps, which can burst under a heavy point load. If you are packing dense goods, the base strength should be tested with a physical sample before a full production run.

Storage

Do these boxes take up more space on a pallet?

Yes. Because the glued base folds back on itself, the knocked-down blanks are thicker at the bottom. This reduces the total number of empty boxes that fit on a single delivery pallet compared to simple flat trays.