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FEFCO 0804

Slanted Retail Display Tray

  • Available in a wide range of custom configurations & material selection.
  • Order 1 sample. Or order 100K+ units. Or anything in between.
  • Affordable delivery across North America.
  • Design support, warehousing, testing, assembly available.
  • Widest machinery capability in America via 30+ specialist partner plants.
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Product details

Top highlights

  • Lowered front and slanted sides for direct retail visibility
  • Glue-free assembly using inward-folding corner locks
  • Requires an outer master carton for transit

About this product

This open-top display tray features a lowered front wall and slanted sides, giving customers a clear view of the products inside while keeping the assortment organized on the shelf. It is built entirely without factory glue, relying on inward-folding corner flaps that lock the tray into shape.

Because it ships completely flat and requires manual folding at the pack station, it is a practical choice for teams that want a clean retail presentation without paying for factory gluing. It is designed strictly for display and requires an outer master carton for transit.

Common uses

  • Shelf-ready packaging (SRP) for cosmetics and sweets
  • Countertop point-of-sale bins
  • Inner presentation trays for bundled kits inside master shippers
  • Checkout impulse displays

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

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Retail shelf presentation and countertop bins

Shelf-ready packaging (SRP)

The slanted profile allows retail staff to place the entire tray directly on the shelf. The high back wall keeps products from spilling backward, while the low front lip makes it easy for shoppers to grab individual items.

Countertop point-of-sale bins

For impulse items near the register, the glue-free corners provide a clean, finished look. The tray holds its shape under the tension of the locked flaps, keeping small items contained without looking like a shipping box.

Inner presentation trays for bundled kits

When packed inside a larger transit box, this tray keeps multi-part promotional sets or sample kits organized during shipping and ready for immediate display once the outer box is removed.

Checkout impulse displays

The open top and angled sides make this tray highly accessible for small, last-minute purchases. The lack of glued seams keeps the presentation neat for customer-facing environments.

Cosmetics, confectionery, and lightweight retail goods

Lightweight consumer goods

Because the tray relies on paperboard tension rather than glue or double-thick walls, it is suited for lighter items like cosmetics, small accessories, or packaged sweets. Heavy items can cause the corner locks to splay outward.

Manual fulfillment operations

Teams packing these displays must fold all four walls and tuck the corner flaps inward by hand. This makes sense for moderate-volume rollouts where the labor cost of hand assembly is lower than the cost of specifying a factory-glued crash-lock base.

Short-run promotional campaigns

For seasonal items or limited-run promotions, avoiding the setup work of a factory-glued tray can keep the project within budget. The flatbed die-cutting process handles the angled cuts efficiently for these volumes.

When to consider glued or reinforced display trays

High-volume packing lines

If your team is packing thousands of display units and needs to minimize assembly time, look at a crash-lock display tray. A crash-lock base pops open instantly, saving significant pack-station labor.

Heavier retail items

If the products are heavy enough to push the side walls outward, evaluate a rollover-lock tray. Rollover trays use a double-thick floor and folded side walls to provide more rigid lateral containment.

Close variants and lookalike dielines

The closest library neighbors include 0817, 0802, 0816. Use this as a variant check if a buyer brings an old code, sample, or dieline that looks close. The deciding details are usually the lock, slot, closure, wall build, part count, or fold sequence.

Board thickness, front-wall height, and master shippers

Board thickness and corner binding

This tray is highly sensitive to board caliper. The inward-folding corner flaps must tuck tightly against the interior walls. Heavy flutes will bind in the corners, making assembly difficult and reducing the internal display volume. Fine flutes or solid folding carton board are strongly recommended.

Front wall height

The height of the front lip determines the slope of the side walls. A very low front maximizes product visibility but reduces forward retention, while a higher front keeps loose items secure but hides more of the primary packaging.

Interior print surface

Because the tray has an open top and a lowered front, the interior back wall and the inside of the side panels are highly visible. You must decide whether to print on the inside of the board to maintain branding once products are removed.

Master shipper sizing

This tray cannot ship on its own. You must plan the dimensions of the outer master carton to hold the exact number of loaded trays without allowing them to shift or crush during transit.

Adjusting the display profile and locking flaps

Display angle modifications

The slope connecting the high back wall to the lowered front wall can be adjusted. A steeper angle exposes more of the product's side profile, while a shallower angle provides more lateral support for taller items.

Locking flap length

The lateral flaps that fold inward to lock the tray can be lengthened or shortened. Longer flaps provide more friction and a tighter hold, but they require more precise folding to avoid binding against the bottom panel.

Back wall height

The rear panel can be extended higher than the side walls to act as a built-in billboard or header card, providing extra space for branding behind the products.

Board and packing details

Vertical stacking limits

The slanted side walls and open top mean this tray cannot bear vertical weight. It should never be stacked directly on top of another loaded tray without a supporting master shipper or retail shelving structure.

Additional notes

Interior and exterior print areas

Because the tray is open, both the exterior walls and the interior back wall are highly visible to the shopper. The inward-folding corner flaps will also show on the inside of the front and back panels, which should be considered when laying out graphics.

Related retail displays

0801: Auto-Bottom Display Box

Consider this alternative when packing speed is the priority and a factory-glued pop-open base justifies the tooling.

0817: Related template 0817

Nearby FEFCO style to review if the buyer wants a similar job but the closure, flap overlap, wall build, or part count changes the package choice.

0816: Related template 0816

Nearby FEFCO style to review if the buyer wants a similar job but the closure, flap overlap, wall build, or part count changes the package choice.

FAQs

Shipping and Route

Can this tray be shipped directly in the mail?

No. The open top and slanted sides offer no protection for the products inside. It must be packed inside a corrugated master carton for parcel or freight transit.

Assembly and Closure

Does this tray require tape or glue to stay together?

No. The tray holds its shape using lateral flaps that fold inward and lock against the front and back walls.

Board and Material

Can we use heavy corrugated board for this display?

It is not recommended. Heavy board makes the corner flaps difficult to fold and causes them to bind, which can warp the tray. Fine flutes or solid board provide the crisp folds needed for the locks to engage properly.

Production and Packing

Is this a good choice for automated packing lines?

No. The inward-folding corner locks require a multi-axis manual motion. This tray is designed for manual assembly.

Retail Setup

Can we stack these trays on a retail floor?

Not on their own. Because the side walls are slanted and the top is open, the tray cannot support vertical weight. They must be placed on existing retail shelves or inside a dedicated floor display structure.

Inserts and Fit

Can we add dividers to this tray?

Yes. Separate corrugated or paperboard partitions can be dropped into the assembled tray to keep small items separated, though this adds another manual assembly step.

Print Surface

Does the inside of the tray need printing?

It depends on your presentation goals. The interior back wall and the inward-folding corner flaps are visible to the shopper, especially as the tray empties. Many brands choose double-sided printing for a cohesive look.

First Conversation

What product details should we discuss first?

Share the exact dimensions of the products going inside, the target front-lip height for visibility, and whether you plan to use fine fluted corrugated or solid folding carton board.