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FEFCO 0817

Reinforced Retail Display Tray

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
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Product details

Top highlights

Double-thick side bumpers provide strong lateral crush protection
180-degree rolled edges hide raw corrugated flutes from shoppers
Requires manual pack-station assembly and an outer master carton for shipping

About this product

This one-piece retail display tray features double-thick side walls and a lowered front cutout to present products on the shelf. It is built entirely without glue, relying on side panels that roll 180 degrees inward to lock into the base, hiding the raw corrugated edges for a clean finish.

Because the reinforced side bumpers require precise folding and locking by hand, this tray trades factory gluing costs for higher pack-station labor. Fine flutes handle the tight folds cleanly without binding or crushing.

Common uses

Shelf-ready retail assortments
Countertop point-of-sale displays
Inner presentation trays for master shippers
Work-in-progress kitting trays

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Size and quantity

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Shipping or storage context

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Retail presentation and shelf-ready packing

Shelf-ready retail assortments

The front cutout gives shoppers easy access, while the double-thick sides keep the tray rigid even as inventory depletes. Retail staff can place the entire tray on the shelf at once.

Countertop point-of-sale displays

The rolled edges provide a finished, premium look suitable for checkout zones without exposing raw corrugated material to the customer.

Inner presentation trays for master shippers

Direct-to-consumer brands use this as an unglued insert inside a larger master shipper to organize kits or premium bundles, providing a clean unboxing presentation.

Work-in-progress kitting trays

The reinforced side walls offer excellent lateral protection, making this tray useful for organizing heavy components on assembly lines before final packing.

Retail channels and fulfillment situations

Cosmetics and personal care

Small, heavy items benefit from the rigid side bumpers, and the clean rolled edges match the premium presentation expected in beauty retail.

Packaged food and snacks

The tray holds multiple pouches or bars upright on the shelf, keeping the assortment organized and preventing flexible packaging from falling over.

Hardware and heavy small goods

Dense items that might push outward against a single-wall tray are contained securely by the double-thick rolled side bumpers.

When to consider a different display style

High-volume automated packing lines

If your pack station cannot absorb the labor of manually folding and locking the 180-degree side bumpers, look at a glued crash-lock tray. It costs more at the factory but sets up instantly.

Tall vertical product support

If you are displaying flat items like books or blister packs that need a rigid backboard, look at a high-back display tray. It provides a taller rear billboard for branding and support.

Close variants and lookalike dielines

The closest library neighbors include 0804, EVC41143, 0815. Use this as a variant check if a buyer brings an old code, sample, or dieline that looks close. The deciding details are usually the lock, slot, closure, wall build, part count, or fold sequence.

Board thickness, print, and assembly choices

Board thickness and locking tension

The 180-degree side roll-overs are sensitive to board caliper. Fine flutes fold cleanly and lock securely. Heavy flutes or double-wall board will likely bind during the fold or crush the locking tabs, causing the tray to unfold on the shelf.

Front cutout height

The front panel height determines how much of the product is visible versus how securely it is retained. This balance should be tested with physical product samples to make sure items do not tip forward.

Print surface mapping

Because the side bumpers roll inward from the exterior blank, your outside print naturally wraps over the top edge and down into the tray. You get a branded interior border without paying for double-sided printing.

Pack-station labor vs. factory gluing

This tray avoids factory gluing costs entirely, but shifts that burden to your fulfillment team. Operators must pre-break the double creases and manually lock the side panels, which takes longer than popping open a pre-glued tray.

Front profile and bumper adjustments

Straight front wall

The front cutout can be removed entirely to create a straight-walled tray. This increases product retention and structural rigidity at the cost of display visibility.

Bumper width adjustment

The depth of the rolled side bumpers can be widened or narrowed. Wider bumpers increase the perceived thickness of the tray walls, while narrower bumpers maximize internal volume for the product.

Locking slot clearance

The slots in the base panel can be widened to accommodate slightly thicker board grades, reducing the risk of the locking tabs crushing during assembly.

Board and packing details

Master shipper requirement

This tray has an open top and cannot be shipped as a standalone parcel. It must be packed inside a master corrugated box for transit.

Flat delivery and storage

Because it uses no factory glue, the blank ships completely flat, maximizing pallet density before use.

Additional notes

Print panel and scuff risk

The side bumpers roll inward, meaning the exterior print surface wraps over the top edge and down into the inside of the tray. This provides a continuous branded appearance without requiring double-sided printing.

FAQs

Shipping and route

Can this tray be shipped directly in the mail?

This tray cannot be shipped directly in the mail. The open top and display cutout mean it offers no vertical protection or containment for parcel shipping. It must be placed inside a master shipper.

Production and assembly

Why choose this over a pre-glued tray?

This unglued design ships completely flat, saving inbound freight and storage space. The 180-degree rolled sides also hide the raw corrugated edges, which many glued trays leave exposed.

Board and material

Will heavy board work for this design?

Heavy flutes are a poor fit. The side walls must roll 180 degrees inward to lock into the base. Thick board will bind during this fold and cause the locking tabs to crush.

Closure and packing

Does it require adhesive to stay together?

The side bumpers roll over the front and rear dust flaps, locking into pre-cut slots in the floor. The tension of the folded board holds the tray together, meaning you do not need to seal it with adhesive.

How long does it take to assemble?

It requires two-hand manual assembly. The operator must pre-break the double creases and roll the side panels into the base slots. It is slower to pack than a crash-lock tray.

Product fit

Can we adjust the size of the front opening?

The front panel height can be raised to hold loose items more securely or lowered to show more of the primary packaging.

Print and finish

Can we print on the inside of the side walls?

Stacking and storage

Does this tray support heavy items stacked on top?

The open front cutout removes the vertical support needed for heavy top loads. If you need to stack these on a pallet, they must be packed inside a closed master carton.