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FEFCO 0815

High-Back Display Tray with Rolled Side Walls

  • Available in a wide range of custom configurations & material selection.
  • Order 1 sample. Or order 100K+ units. Or anything in between.
  • Affordable delivery across North America.
  • Design support, warehousing, testing, assembly available.
  • Widest machinery capability in America via 30+ specialist partner plants.
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Product details

Top highlights

  • Tall back wall acts as a built-in branding billboard
  • 180-degree rolled side walls hide raw corrugated edges
  • Requires manual assembly and an outer master carton for shipping

About this product

This one-piece retail display tray features a tall back panel for branding and double-thick side walls that roll inward to hide raw corrugated edges. Built entirely without glue, it locks together using base slots to create a rigid, clean-looking presentation for the shelf or checkout counter.

Because the side walls fold 180 degrees to lock into the floor, this tray requires manual assembly and thinner board grades. It trades a few seconds of pack-station labor for a finished appearance in retail environments.

Common uses

  • Checkout zone impulse displays
  • Shelf-ready blister packs
  • Packaged stationery and media
  • Inner presentation trays for master shippers

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

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Retail presentation and shelf-ready packing

Checkout zone impulse displays

The high back draws attention, while the lowered front allows easy grabbing of small items like cosmetics or snacks. The double-thick sides keep the tray rigid even as customers pull products from it.

Shelf-ready blister packs

This tray keeps hanging-style products upright on standard flat shelving without needing pegboards. The side walls prevent the assortment from tipping sideways.

Packaged stationery and media

The rigid backboard supports flat, flexible items like journals or greeting cards. The friction-locked base ensures the tray holds its shape as the inventory depletes.

Inner presentation trays for master shippers

Direct-to-consumer brands use this as an unglued insert inside a larger shipping box. It provides a clean unboxing presentation without requiring a custom thermoformed plastic tray.

Retail channels and fulfillment situations

Premium retail rollouts

Brands that want a clean look without the cost of rigid setup boxes use the rolled edges to hide the corrugated flutes. This matches the presentation expected in beauty or specialty retail.

Manual kitting and fulfillment

Operations that pack displays before shipping to stores can assemble these trays by hand, load the product, and slide them directly into master shippers for distribution.

Point-of-sale merchandising

Marketing teams use the extended back panel as a built-in billboard. It eliminates the need to print and attach a separate header card for counter displays.

When to look at other display styles

Heavy vertical stacking

If the display itself needs to bear heavy top loads during transit, a standard RSC or a tray with corner posts is safer. This tray relies entirely on the master shipper for vertical strength.

High-speed automated packing

If your facility uses linear folder-gluers to erect trays automatically, this manual-lock design will bottleneck the line. Look at a factory-glued crash-lock base for faster setup.

Close variants and lookalike dielines

The closest library neighbors include 0485, 0874, EVC41025. Use this as a variant check if a buyer brings an old code, sample, or dieline that looks close. The deciding details are usually the lock, slot, closure, wall build, part count, or fold sequence.

Board, fit, and assembly choices

Board thickness and foldability

The 180-degree side rolls require thinner materials like E or F flute. Heavy C-flute or double-wall board will bind during folding and crush the locking tabs.

Front lip height

The front wall must be high enough to retain the product but low enough to keep the primary packaging visible. This balance dictates the final template dimensions.

Back wall branding area

The back panel can extend high enough to act as a billboard, but very tall backs increase the total flat sheet size and may require larger press equipment.

Locking slot clearance

The base slots must match the exact caliper of the chosen board. If the slots are too tight, the tabs will crush during assembly; if too loose, the tray will lose tension.

Practical template adjustments

Locking slot style

The base slots that receive the side tabs can be cut with square corners or rounded radii. This changes the friction and seating feel during manual assembly.

Front panel drop

The angle and depth of the side-wall slope can be adjusted to expose more of the product or provide higher lateral support.

Double crease allowance

The spacing between the parallel creases on the side walls must be tuned to the exact board thickness so the 180-degree fold sits flat without tearing the liner.

Board and packing details

Master shipper coordination

Because the top is open and the front is lowered, this tray cannot ship via parcel networks on its own. It must be dimensioned alongside a matching outer shipping box.

Additional notes

Pre-breaking the side creases

For faster assembly, pack-station operators should pre-bend the double creases on the side walls before attempting the final lock. This softens the board's memory and makes the tabs seat more easily.

Related display trays to review

0485: Self Locking Tray Display

Nearby FEFCO style to review if the buyer wants a similar job but the closure, flap overlap, wall build, or part count changes the package choice.

0874: Related template 0874

Nearby FEFCO style to review if the buyer wants a similar job but the closure, flap overlap, wall build, or part count changes the package choice.

FAQs

Assembly and packing

Does this tray require glue or tape?

No. The tray is formed entirely through mechanical folding. The side walls roll over and lock into slots in the base panel, holding the structure under tension.

Can we run this on automated tray-erecting equipment?

This is a manual-assembly design. The multi-axis folding sequence requires hand assembly at the pack station.

Board and material

Can we use heavy double-wall board for extra strength?

Heavy board is a poor fit for this structure. The side walls must fold completely in half to lock. Thick board will bind, crack, or crush the locking tabs. Fine flutes like E or F work best.

Shipping and route

Can this tray be shipped directly to a customer?

Not on its own. The open top and lowered front provide no protection against parcel networks. It must be packed inside a master shipping carton for transit.

Design and fit

How tall can the back wall be?

The back wall can be extended to serve as a large branding billboard, but it is limited by the total size of the flat corrugated sheet. Very tall backs may require larger press sizes.

Will the raw corrugated edges be visible to the customer?

The top edges of the side walls will be clean and smooth because the board rolls over itself. The top edge of the back wall and the front lip will show the standard cut edge.

Production and tooling

Why does this tray require flatbed die-cutting?

The base locking slots and the double creases needed for the 180-degree side rolls require precise flatbed tooling. It cannot be produced on a standard rotary slotter.

Design and fit

Can this display support heavy items?

The double-thick side walls provide good lateral rigidity, but the base lock slots can tear under extreme point loads. Heavy payloads require physical testing to ensure the tabs do not shear.