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EVC61015

Tapered Roll-End Display Tray

The EVC61015 is a shelf-ready corrugated display tray designed to present products clearly while keeping them contained. It features a high back wall, tapered sides, and a low front lip, making it a natural fit for retail counters and store shelves.

Because the front and back walls roll over and lock into the base, the tray assembles using mechanical friction locks and hides the raw corrugated edges from the consumer. It is delivered flat to the fulfillment center and is usually packed inside an outer master shipper for transit.

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  • Available in a wide variety of configurations.

At a glance

  • Low front lip and tapered sides for product visibility
  • Rolled front and back edges hide raw corrugated flutes
  • Manual assembly relying on friction locks

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Retail and presentation setups

Shelf-ready packaging (SRP)

The high back and low front allow retail staff to place the entire tray directly on the shelf. The tapered sides keep products from tipping laterally while ensuring the branding and items remain visible to shoppers.

Countertop point-of-purchase displays

For smaller items, the clean rolled edges on the front and back provide a finished look suitable for checkout counters. The double-wall construction on these panels adds rigidity to withstand customer interaction.

Kitted product presentations

When grouping multiple related items, the open top and tapered sides allow consumers to see the full assortment. The friction-locked walls keep the items contained without relying on shrink wrap or adhesive.

End-cap retail displays

For promotional placements at the end of store aisles, this tray provides a clean, branded base. The rolled front lip ensures shoppers can easily reach in and remove products without catching on sharp corrugated edges.

Fulfillment and pack-out environments

Manual kitting and co-packing

This tray is designed for manual pack stations. The side walls fold up, and the front and back panels roll over the corner flaps, locking into the base. This eliminates the need for adhesive dispensers or gluing equipment during fulfillment.

Master shipper integration

Because this is an open-top display, it is rarely shipped through parcel or LTL networks on its own. Pack-out teams usually nest or stack these loaded trays inside a fitted master corrugated shipper for safe transit.

Retail store floor setup

Store clerks receive the master shipper, open it, and lift the pre-loaded display trays directly onto the shelf. The friction-locked design means there is no extra unpacking or assembly required on the store floor.

Closed shipping boxes and automated trays

Direct-to-consumer parcel shipping

If the package needs to ship directly to a consumer without an outer master carton, a roll-end tuck-top mailer provides similar rolled edges but includes an integrated lid for secure closure.

High-speed automated packing lines

The roll-over locking tabs require manual downward pressure to seat correctly. If your facility relies on high-speed automated tray erectors, a machine-glued tray or a four-corner glued design may be a better fit.

Heavy pallet stacking

The open top and tapered sides mean this tray is not designed to support vertical weight on its own. If pallets will be stacked without master shippers, a fully enclosed box or a tray with reinforced stacking corners is worth comparing.

Board thickness, print surfaces, and lip height

Board thickness and fold clearances

The front and back walls roll over the side dust flaps and lock into the base. Thinner boards like E-flute or B-flute fold cleanly and seat well. Thicker boards, such as C-flute or double-wall, can make the roll-over bulky and cause the locking tabs to pop out.

Inside and outside print surfaces

Because the front and back walls roll inward, the outside of the flat blank becomes the inside of the assembled tray. If you need branding on both the exterior walls and the interior floor, two-sided printing or a specific mottled inner liner should be discussed.

Front lip height and product visibility

The height of the front panel determines how much of the product is visible versus how securely it is held. This balance should be decided based on the product's center of gravity and the intended retail placement.

Locking tab count and lateral pressure

For wider trays or heavier products, the number of friction tabs on the front and back walls can be increased. This prevents the panels from bowing or unfolding under lateral pressure from the contents.

Adjusting the display profile

Front lip height

The height of the front panel can be raised for better product retention or lowered to maximize visibility. It remains shorter than the back wall to maintain the tapered side profile.

Locking tab count

For wider trays or heavier products, the number of friction tabs on the front and back walls can be increased to prevent the panels from bowing or unfolding under lateral pressure.

Dust flap angles

The angle and clearance of the front dust flaps can be adjusted to accommodate different product shapes or to change how the tapered side walls align with the front lip.

Packing details

Prototyping the roll-over lock

Always request a physical sample in the exact board grade you plan to use. This confirms that the double creases allow the walls to roll over smoothly without tearing the liner or requiring excessive force from the packing team.

Additional notes

Manual pack-out speed

While friction-locked assembly is convenient, the roll-over locking motion requires an operator to align the tabs into the base slots. This is highly efficient for manual pack stations but is not processed by standard automated folder-gluers.

Related display and shipping boxes

FEFCO 0427: Roll-End Tuck-Top Mailer

Consider this style if you need a similar friction-locked assembly but require an attached lid for direct parcel shipping.

FAQs

Will my graphics be visible on the inside of the tray?

The front and back walls roll inward, meaning the exterior print surface wraps around to form the inside walls. However, the base floor will show the unprinted inside of the board unless you specify two-sided printing.

Does this tray require adhesive to stay together?

The tray uses a mechanical friction lock instead of adhesive. The front and back walls roll over the side flaps, and small tabs seat into slots in the base panel to hold the tray rigid.

Can I ship this display tray directly to a store?

Because it has an open top and relies on friction locks, it is usually packed inside a closed master shipper for transit to protect the products and keep the tray clean.

What flute sizes fit this display?

Thinner profiles like E-flute or B-flute are generally preferred. They provide enough rigidity for retail presentation while allowing the double-wall panels to fold cleanly without crushing the locking tabs.

How do I keep tall items from falling out?

The tapered side walls provide lateral support, but the front lip height can also be adjusted during the design phase to balance product visibility with secure retention.

Why is a physical sample important for this tray?

A sample verifies that the chosen board thickness works with the locking slots. If the board is too thick, the pack-out team may struggle to seat the tabs, slowing down assembly.

Can these trays be stacked on top of each other?

The open top and tapered sides mean the tray itself is not designed to support vertical weight. If you need to stack them on a pallet, they are usually placed inside sturdy master cartons first.

How are these trays delivered to my fulfillment center?

They are delivered flat. This minimizes shipping volume and storage space, allowing your team to assemble them manually as needed during the pack-out process.

The final display profile depends on product dimensions, retail shelf limits, and how the tray pairs with its master shipper.