Retail and point-of-purchase uses
Cosmetics and beauty counters
The tiered shelves allow multiple rows of small items, like skincare bottles or makeup boxes, to remain visible simultaneously without the front rows obscuring the back.
Impulse purchase displays
Positioned near registers, the stepped shelves organize small, high-margin items effectively, while the back header provides a billboard for campaign branding.
Small bottled beverages and supplements
The internal holder provides the necessary support for heavier small items like energy shots or supplement bottles, preventing the corrugated steps from sagging.
Boxed retail goods and confectionery
The flat treads of the accordion fold create stable resting places for small boxed items, keeping them organized and facing the customer.
Merchandising and fulfillment contexts
Store-level assembly
Because the display consists of three separate pieces that must be folded and locked together, it requires clear instructions for retail staff or must be pre-assembled at a fulfillment center before shipping to stores.
High-value retail campaigns
The large footprint of the blanks requires flatbed die-cutting, making this a display suited for planned retail rollouts rather than low-volume, ad-hoc use.
Trade shows and pop-up events
The flat-packed delivery and tab-and-slot assembly make it practical for temporary event setups where counter space is available for product presentation.
When to consider alternative displays
Floor-standing requirements
If the product volume or campaign scale requires a freestanding unit rather than a counter placement, a larger floor display will provide the necessary height and base stability.
Pre-packed shippers
If the goal is to ship products already loaded in the display, this open-top design is not suitable. It requires an outer master carton for transit.
Board, print, and packing decisions
Step count and dimensions
The number of steps, their depth, and their height must be matched to the specific product being displayed. Changing the step count alters the overall length of the corrugated blanks.
Board grade and flute profile
While B-flute provides a good starting point for counter displays, E-flute may be chosen for smaller units to achieve sharper folds and a smoother print surface, though it reduces overall rigidity.
Print and branding areas
The back header, the exterior of the tray, and the front risers of the steps are the primary visible surfaces. Artwork should be planned around these distinct components.
Packing route and fulfillment
Decide whether the display will be assembled and loaded with product at a central fulfillment center or shipped flat to individual retail locations for store-level assembly.
Adjusting step count and header shape
Internal holder synchronization
The hidden internal holder is parametrically linked to the step dimensions. If the step angle or depth is adjusted, the holder must be updated to ensure it properly supports the accordion folds.
Header shape variations
The top header panel can be die-cut into custom shapes for specific branding, provided the base fold connecting it to the back wall remains intact.
Step depth and angle adjustments
The depth of each tread and the angle of the display can be modified to fit specific product footprints, though steep angles may shift the center of gravity and affect stability.
Packing details
Master carton planning
Because this display is shipped flat (knocked down), the three pieces must be collated and packed together. The dimensions of the master shipper will be dictated by the largest flat blank, typically the outer tray.
Additional notes
Internal holder support
The third piece of this display, the holder, sits underneath the steps. Without it, the accordion-folded corrugated board would sag or collapse under the weight of the retail products.
FAQs
Does this display require glue or tape to assemble?
No, the EVC61065 uses mechanical tab-and-slot locks. The tray folds and locks into place, the internal holder is positioned, and the accordion-folded steps drop in and lock into the tray walls.
How much weight can the steps hold?
The weight capacity depends heavily on the chosen board grade and the proper engagement of the internal holder piece, which transfers the load from the steps to the base. Heavy items like large beverage bottles should be physically tested.
Can I change the number of steps?
Yes, the step count can be adjusted. However, adding steps increases the length of the flat corrugated blanks, which may affect manufacturing layout and material costs.
Can this display be shipped with products already on it?
No, this is an open-top counter display. It is designed to be shipped flat to the store or fulfillment center, assembled, and then loaded with product. It requires an outer master carton for transit.
What board grade is typically used for this display?
B-flute is common for general counter displays, providing a balance of rigidity and printability. E-flute is often used for smaller displays where sharper folds and high-quality graphics are priorities.
How is the display shipped to stores?
The three components (tray, steps, and holder) are shipped flat and collated together inside a master shipping carton.
Can the header be cut into a custom shape?
Yes, the top header panel can be die-cut to match specific brand logos or campaign shapes, as long as the base fold connecting it to the back wall is maintained.
Why are there three separate pieces instead of one?
The three-piece design allows for a large, sturdy display that would otherwise be too large to cut from a single sheet of corrugated board. The separate internal holder is necessary for preventing the steps from collapsing under product weight.
