The ICB10007 is a multi-shelf corrugated floor display featuring a distinct coffee cup silhouette. Designed for retail merchandising, it uses a large rear panel with an integrated handle profile to communicate a cafe or coffee theme.
Because it is a multi-piece display, it relies on a glued pedestal base for stability and a slot-and-peg system to lock the shelves and side panels securely in place. It is delivered flat and assembled on the retail floor.
The integrated handle profile makes this display an immediate visual cue for coffee bags, pods, or cafe merchandise. It stands out in standard grocery aisles by breaking the typical rectangular display format.
Themed Retail Rollouts
Useful for seasonal campaigns or product launches where the physical shape of the display reinforces the brand message. The large rear panel provides ample space for promotional graphics.
Cafe Merchandise and Souvenirs
Independent shops and cafes can use this freestanding unit to sell branded mugs, apparel, or packaged beans without investing in permanent wooden fixtures.
Seasonal Grocery Endcaps
When trying to draw foot traffic away from standard aisles during holidays, the distinct silhouette helps anchor a temporary promotional space.
Coffee Brands and Cafe Environments
Retail Brand Managers
For teams looking to secure off-shelf placement, the unique shape can help negotiate floor space by offering an engaging presentation compared to standard shelving.
Fulfillment and Kitting Operations
The display consists of multiple flat components, including the base, rear panel, sides, shelves, and pegs. Fulfillment teams should plan for a master shipper that can hold all knocked-down parts securely before distribution.
Independent Cafe Owners
Buyers outfitting a single location can use this display to add themed merchandising space quickly, relying on the corrugated structure instead of permanent millwork.
When to Consider Standard Floor Displays
Standard Rectangular Displays
If the campaign does not benefit from a thematic shape, or if minimizing material waste and assembly time is the priority, a standard multi-shelf display is often a more efficient choice.
Countertop Merchandisers
When floor space is limited or the product volume is too low to justify a large freestanding unit, a smaller tray or tiered counter display may be a better fit.
Board Choice, Print Area, and Assembly Planning
Board Grade and Shelf Load
The weight of the merchandise guides the required board strength. Because the shelves span the width of the display and lock into the side panels, heavier items may benefit from double-wall corrugated to prevent sagging.
Base Gluing and Assembly
The pedestal base relies on gluing to hold its shape. Buyers should decide whether the base will be pre-glued by the converter, which increases shipping volume, or glued and taped on-site during assembly.
Print Strategy and Visual Layout
The rear panel, including the handle, is prominent. Graphics should be planned to take advantage of the shape, especially if the display will be viewed from multiple angles on the retail floor.
Master Carton and Distribution
Because the display includes small locking pegs alongside large panels, planning the outer shipping box is important to ensure no parts are lost during transit to the store.
Adjusting Shelves and Modifying the Silhouette
Shelf Count and Spacing
The number of shelves and the vertical distance between them can be adjusted to accommodate different product heights, from small coffee boxes to taller bags.
Silhouette Modifications
While the default template features a coffee cup handle, the outer profile of the rear panel can be modified to match other brand shapes, provided the central structural slots remain intact.
Base Height and Footprint
The pedestal base can be scaled to elevate products further off the floor or adjusted to fit within specific retail footprint constraints.
Packing details
Slot Clearances and Material Thickness
This display relies heavily on tabs fitting precisely into slots. Any change in the corrugated board thickness means the cutting file should be updated to ensure the pieces lock together without tearing or binding.
Additional notes
Center of gravity and tipping
The asymmetric handle changes the visual balance, but the physical center of gravity remains over the base. Heavy items are usually placed on the lower shelves to help maintain stability.
Another multi-shelf option that can be compared when evaluating different structural footprints and assembly methods.
FAQs
How are the shelves secured?
The shelves feature tabs that slide into slots on the side and rear panels. Separate locking pegs are then inserted through the protruding tabs to help prevent the shelves from pulling out.
Does this display require tools to build?
The main body assembles by hand using slots and pegs. However, the pedestal base often relies on gluing or taping to form its rigid shape before the rest of the display is built.
How is this display shipped to stores?
It is shipped knocked down and flat. Because it contains multiple large panels and small locking pegs, it usually uses a custom outer shipping carton to keep all components together.
Can the handle support weight?
The handle profile on the rear panel is purely visual. Product weight should be placed on the horizontal shelves, which transfer the load down through the side panels to the base.
Which areas of the display can be printed?
The large rear panel, including the handle, the side panels, and the front lips of the shelves are the primary print areas. The base can also be printed to anchor the design.
Can the coffee cup shape be changed?
The outer perimeter of the rear panel can be altered to create different thematic shapes, as long as the central slots that hold the shelves and side panels are not compromised.
What board grade is recommended for the shelves?
The choice depends on product weight. Double-wall corrugated is often used for heavier items to help prevent the shelves from sagging across their span.
Are the locking pegs made of corrugated board?
The template includes small corrugated pegs that slide through the tabs to lock the panels together.
A distinct, shaped display designed to elevate retail merchandising and draw attention to themed products.
