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EVF61004

One-Piece Tabletop Counter Display

This one-piece paperboard counter display features a tall, flat backboard for presentation graphics and a forward-projecting product tray. It is designed for lightweight retail point-of-purchase items such as cards, sachets, or small cosmetics.

The display uses a self-locking, glue-free assembly. The side walls of the tray pass through vertical slits in the backboard, extending out the back to form a sturdy easel stand.

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  • Available in a wide variety of configurations.

At a glance

  • Self-locking, one-piece design requires no glue or tape
  • Side flaps pass through the backboard to form the rear stand
  • Ships flat for efficient distribution and manual retail setup

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Countertop Retail Presentations

Lightweight Retail Items

The open tray is well-suited for holding gift cards, cosmetic samples, sachets, or small packaged snacks. Because the tray bottom is suspended between the front wall and the backboard, it is best suited for lighter products that will not cause the paperboard floor to sag.

Branded Counter Presentations

The tall, flat backboard provides a large, uninterrupted billboard for marketing graphics directly behind the product, making it highly visible on crowded retail counters.

Promotional Kit Distribution

Because the entire display is cut from a single sheet and requires no gluing, it packs efficiently into promotional kits alongside the products it will hold.

Temporary Point-of-Purchase Campaigns

The single-material paperboard construction makes this display easy to recycle after a short-term retail promotion ends.

Distribution and Store-Level Setup

Flat Shipping to Retailers

The entire display is cut from a single sheet of paperboard and ships completely flat. This maximizes pallet density and reduces shipping costs when distributing promotional kits to retail locations.

Manual Store-Floor Assembly

Store staff assemble the display by rolling the tray forward, folding the inner front panel over, and pushing the side flaps through the backboard slits. While straightforward, it requires manual folding and is not an automated pop-up design.

Short-Term Retail Promotions

The glue-free design and simple paperboard construction make this a practical choice for temporary campaigns where the display will be discarded and recycled after a few weeks.

Comparing Supported-Base Displays for Heavy Items

Heavy Products and Supported Bases

If you are displaying heavy items like glass bottles or dense hardware, a display with a fully supported, glued base or a corrugated structure will provide better vertical strength than this suspended tray.

Pre-Packed Transit Displays

If the products must be shipped already loaded inside the display tray, a dedicated shipper-display or a corrugated tray with a transit cover is a better choice. This paperboard display is designed to ship flat and be loaded at the store.

Board Stiffness and Print Sidedness

Board Stiffness and Grain Direction

To prevent the tall backboard from bowing, the paperboard grain direction should run horizontally. A sturdy folding boxboard (FBB) or solid bleached sulfate (SBS) is usually required to maintain a crisp, upright presentation.

Two-Sided Printing Needs

The front of the backboard and the inside of the tray are formed from the top side of the sheet. However, the rear of the backboard and the outside of the rear stand will show the reverse side of the board. If the back of the display will be visible to shoppers, two-sided printing or a coated-back board should be discussed.

Tray Capacity and Product Fit

Because the tray floor is suspended, the exact weight and distribution of the products should be evaluated to ensure the paperboard will not sag or tear at the backboard slits.

Surface Finish and Scuff Resistance

Retail counter displays are handled frequently by shoppers. A protective coating or laminate can help prevent ink scuffing on the front lip of the tray and the main backboard.

Tray Depth and Backboard Contours

Tray Depth and Stand Footprint

The depth of the product tray directly controls the length of the rear stand. As the tray is made deeper to hold more product, the side flaps automatically extend further out the back to maintain stability.

Custom Header Profiles

The top edge of the backboard can be die-cut into custom shapes or contours to match brand logos or product themes without affecting the mechanics of the tray.

Front Wall Height

The height of the front retaining wall can be adjusted to secure taller items or lowered to increase product visibility, depending on what is being displayed.

Packing details

Clean Front Edge

An inner front panel folds completely over the outer front wall, hiding the raw paperboard edge and providing a clean, finished look for the front of the tray.

Additional notes

Testing tray capacity

Because the tray floor is not directly supported from underneath, we recommend testing a physical sample with your actual products to ensure the board grade provides enough stiffness.

Related Counter Displays

FAQs

How does the display stand upright?

The side walls of the product tray are extra long. When folded, they pass through vertical slits in the main backboard and stick out the back, acting as an easel stand to prop the display up.

Does this display require glue or tape?

The entire structure is cut from a single piece of paperboard and locks together using the tuck-through side flaps, requiring no adhesive.

Can this tray hold heavy items?

It is designed for lightweight items like cards or sachets. The bottom of the tray is suspended between the front wall and the backboard, so heavy products may cause the floor to sag or tear the backboard slits.

Will the back of the paperboard be visible?

The main graphic area and the inside of the tray show the front of the board, but the back of the display and the rear stand will show the reverse side. Two-sided printing is an option if the back will be seen by customers.

How is this display shipped to stores?

It is delivered completely flat. Retail staff fold the tray and tuck the flaps through the backboard before loading the products on the counter.

Can the backboard be shaped differently?

The top and sides of the backboard can be die-cut into custom shapes for branding, as long as the lower section containing the locking slits remains intact.

Can we ship products already loaded in the tray?

This specific display is designed to ship flat and be assembled at the retail location. It does not have a transit cover to protect loaded products during shipping.

What board grade is typically used?

A sturdy folding boxboard (FBB) or solid bleached sulfate (SBS) is common. The board must be stiff enough to keep the tall backboard from bowing under its own weight.

A single-piece display that turns a flat sheet into a standing retail presentation.