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EVC61040

Corrugated Counter Display Tray with Dividers

Available in a wide range of custom configurations & material selection.
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Product details

Top highlights

Multi-piece kit with tray, dividers, and header
Roll-over tray walls lock without adhesive
Requires an outer master carton for shipping

About this product

This multi-piece retail display organizes small or loose items into individual compartments for counter or shelf presentation. It combines a double-wall roll-over tray base with slotted transverse dividers and a raised rear header card for branding.

Because it is an open-top presentation format assembled from multiple flat pieces, it requires manual kitting and must be packed inside a master carton for distribution.

Common uses

Point-of-purchase (POP) counters for cosmetics, hardware, or confectionery.
Retail shelf kitting for small uniform items.

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Retail counter and shelf presentation

Point-of-purchase checkout counters

The raised rear header and individual cells make this a natural fit for organizing cosmetics, hardware parts, or confectionery at the checkout counter. The double-wall roll-over edges provide a clean, finished look for retail environments.

Retail shelf kitting

Useful for keeping small, uniform items upright and separated on a standard retail shelf, preventing products from tipping over or becoming mixed.

Trade show and event merchandising

Provides a structured, branded presentation for sample giveaways or small merchandise at events, keeping the table organized while displaying a clear message on the back panel.

Pharmacy and cosmetic displays

Separates small bottles, tubes, or boxed items so shoppers can easily pick one without disrupting the rest of the display.

Merchandising and fulfillment

Retail merchandising

Merchandisers rely on the rear header card and the outer tray walls as primary branding surfaces. The separate cells ensure the display remains organized even as shoppers remove individual items.

Fulfillment and co-packing

Because the tray, dividers, and header are separate pieces delivered flat, fulfillment teams must plan for manual assembly. The tray walls roll over and lock mechanically, meaning no glue is required during kitting.

Promotional product launches

Marketing teams use the raised header to draw attention to new items, while the individual compartments ensure the product is presented neatly rather than jumbled in a dump bin.

When to consider standard trays or partitions

When individual product separation is unnecessary

If the products are already boxed or do not need to be kept upright in separate cells, a standard open-top tray or a simple roll-over display without dividers will reduce part count and assembly labor.

When the goal is purely shipping protection

If the dividers are only needed to protect fragile items during transit rather than display them at retail, a standard interlocking partition set inside a closed shipping box is often a more practical choice.

Cell configuration and board selection

Cell count and dimensions

The number of compartments dictates how many separate divider pieces must be cut and packed. The width and depth of the cells should be checked against the physical product to ensure easy removal by shoppers.

Board thickness and slot clearance

Thinner boards like E-flute offer a smoother surface for retail graphics and crisper folds. Whatever board is chosen, the slot widths in the tray base must be matched exactly to the material thickness so the dividers seat firmly without bowing the tray.

Print surfaces

The header card and the outer walls of the tray are the most visible areas. The interior of the tray and the dividers can also be printed, but this adds complexity to the production run.

Master shipper and transit planning

This open-top display cannot ship on its own. The dimensions of the assembled tray and header must be factored into the sizing of the outer master carton used for distribution.

Display scaling and header adjustments

Adjusting the number of compartments

The template can be adjusted to add or remove transverse dividers, changing the total number of cells based on the product size and the available counter space.

Scaling the header card

The height of the rear header card can be increased for larger graphics or reduced if vertical shelf clearance is limited.

Modifying cell depth for taller items

The height of the tray walls and the dividers can be increased to provide more lateral support for taller bottles or tubes.

Packing details

Master shipper sizing for open-top displays

Because this display has an open top and loose insert pieces, it cannot be shipped through parcel networks on its own. It must be packed inside a properly sized master carton, often with void fill or a top pad to keep the products and header card in place during transit.

Additional notes

Manual kitting for multi-piece displays

Because this display consists of a tray, a header, and multiple dividers, fulfillment teams should plan for the manual labor required to fold the tray and insert each piece before loading the product.

FAQs

Does this display ship assembled?

No, it is delivered flat as a multi-piece kit. The tray base, the individual dividers, and the header card are assembled manually during the fulfillment or kitting stage.

Does the tray require glue to stay together?

No. The long and short walls of the tray roll over and lock mechanically into slots in the base panel, holding the structure together without adhesive.

Can this display be shipped directly to consumers?

Not on its own. It is an open-top retail display. It requires an outer master shipping carton to protect the products and the header card during distribution.

What board type is usually chosen for this display?

E-flute is common because it provides a smooth surface for retail graphics and allows for crisp, clean folds on the roll-over edges. B-flute can be used for heavier items, but the slot widths must be adjusted to match the thicker board.

Can the number of cells be changed?

Yes. The layout can be adjusted to include more or fewer transverse dividers, depending on the width of the product and the desired footprint of the tray.

Where are the primary print areas?

The front of the raised header card and the outer walls of the tray base are the main branding surfaces visible to shoppers.

Can the header card be removed or left out?

The header card is a separate piece that slots into the back of the tray. If branding is not needed, it can be omitted, though it does act as a rear stop for the products in the back row.

What happens if the product is heavier than expected?

If the items are too heavy for the chosen board, the base of the tray may bow when lifted. Discussing the total payload early helps ensure the right board grade is selected to support the weight.