The EVC62067 is a freestanding corrugated floor display designed for open retail spaces, allowing shoppers to access merchandise from all four sides. Often called a display tree or tower, it uses a central load-bearing column and a stabilizing base to support multiple tiered shelves.
Because it consists of seven distinct components, including an internal bracing grid and sliding tongue-and-slot shelves, it involves planned assembly. It is well-suited for co-packers building seasonal kits or retail rollouts where high floor visibility is a priority.
Designed to stand alone in wide aisles or intersections, this display draws attention from every direction. The angled, tiered shelves make it easy for shoppers to browse lightweight to medium-weight packaged goods.
Seasonal and Kitted Merchandise
The multi-part structure is well-suited for co-packers who assemble the display, load the product, and ship it to retail inside a master transit carton. The 360-degree layout works well for assorted product lines or holiday collections.
Lightweight Packaged Goods
Because the shelves are cantilevered from a central spine, this display is a strong fit for snacks, cosmetics, or small boxed items rather than heavy liquids or canned goods.
High-Traffic Intersections
Placing a four-sided tower at store entrances or cross-aisles maximizes product exposure without blocking sightlines across the store.
Merchandising and Fulfillment
Co-Packing Operations
With seven separate components, including a base, internal supports, divider, column, shelves, and header, assembly takes a dedicated packing line. Co-packers can build the internal grid, erect the column, and lock the shelves in place before loading.
In-Store Setup
If shipped knocked-down directly to stores, retail staff need clear instructions to assemble the internal base grid and slide the shelves into their correct locking slots. The central column is pre-glued, but the overall setup takes time.
Brand Activations
Brands launching new product lines can use the 360-degree visibility and multiple print surfaces, such as the header and shelf perimeters, to create a standalone destination on the retail floor.
When to Consider Alternative Displays
Wall and Endcap Placements
If the display will be pushed against a wall or placed at the end of a retail aisle, a 360-degree display wastes space. Consider standard one-sided endcap displays or stackable dump bins, which are often faster to assemble and use less floor depth.
Heavy or Bulky Items
When packing heavy jars, bottles, or large hardware, the cantilevered shelves may sag. Consider stacked tray displays or reinforced shelving units where the weight transfers directly down the outer walls.
Assembly, Weight, and Board Fit
Product Weight and Board Caliper
The shelves transfer their weight to the central column through specific tongue-and-slot locks. The corrugated board grade should be strong enough to prevent the column from buckling, and the template is precisely matched to the board thickness so the locks engage without tearing.
Print Panels and Die Layout
Because the display uses seven distinct parts, production involves careful nesting on flatbed die-cutters. Decide which components receive high-graphic printing, typically the shelves, header, and base exterior, and which remain plain, such as the internal bracing grid.
Assembly Labor Allocation
Decide whether the display will be built by a co-packer or by retail staff. The multi-part nature of the internal grid and sliding shelves means setup is more involved than a simple pop-up bin.
Shelf Count and Clearance
Determine how many tiers fit the product height. Adding more shelves increases the overall height of the central column and changes the center of gravity.
Configuring the Tower
Shelf Count and Spacing
The template can be adjusted to hold more or fewer shelves, and the vertical distance between them can be changed to accommodate taller products. Adjusting the shelf count automatically recalculates the required height of the central column.
Base Footprint
The width and depth of the base pedestal can be scaled to increase stability for taller displays or to fit specific retail floor-space restrictions.
Header Cap Style
The standard template includes a four-sided pyramidal header. The dimensions of this cap can be adjusted to fit specific branding or promotional graphics.
Packing details
Internal Base Stability
To prevent the tall column from tipping, the base tray conceals an internal cross-grid made of three interlocking corrugated pieces. The central column slides through the top of the base and anchors securely into this grid.
Additional notes
Board thickness and locking slots
If you change the corrugated flute profile, the CAD file should be updated. The slots on the column are cut to match the board thickness, and an incorrect fit prevents the shelves from locking securely.
Review this option if the display will sit flush against a wall, eliminating the need for rear-facing shelves.
FAQs
Can this display be assembled quickly in-store?
Because it involves an internal bracing grid, a central column, and multiple locking shelves, assembly takes several minutes and clear instructions. It is often better suited for pre-assembly by a co-packer.
Does this display use glue?
The central vertical column has a glued side seam, which is typically done by the manufacturer on a folder-gluer. The rest of the display, including the base, grid, shelves, and header, assembles using mechanical tabs and slots without additional adhesive.
How much weight can the shelves hold?
Capacity depends on the chosen corrugated board grade and the physical testing of the tongue-and-slot locks. It is designed for lightweight to medium-weight retail items; heavy goods may tear the shelf locks or bend the column.
Can this be shipped via parcel networks?
This is a retail floor display, not a shipping container. The components can ship flat to a co-packer, but once assembled and loaded, the entire unit should be placed inside a heavy-duty master shipper and palletized for transit.
How do the shelves stay in place?
Each shelf has a central square hole that slides down over the main column. Inner corrugated tabs on the shelf engage with corresponding slots cut into the column faces, locking the shelf at a specific height.
Can I change the shape of the shelves?
The standard template uses angled, pyramidal trays. Changing the outer shape of the shelves involves custom CAD work, but the internal locking mechanism stays intact to secure them to the column.
How is the central column stabilized?
The tall central spine slides through a hole in the base tray and anchors into a hidden internal cross-grid. This grid prevents the column from leaning or tipping over.
Can the header be printed with custom branding?
The pyramidal header is a separate corrugated component that sits on top of the column, making it a prime location for high-visibility logos or promotional text.
Check product weight, shelf count, and assembly plan to configure a 360-degree display that stands out on the retail floor.
