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EVC62141

Two-Sided Corrugated Cell Display

The EVC62141 is a freestanding corrugated floor display designed for mid-aisle retail environments. Instead of a solid back wall, it uses an interlocking grid of shelves and dividers combined with insertable cube sleeves. By alternating these cubes, the display creates a checkerboard pattern of open cubbies and closed backstops, allowing products to be shopped from both the front and the back.

Because it uses multiple intersecting panels and individual inserts, this display relies on careful flatbed die-cutting and substantial in-store assembly. It is a strong choice when 360-degree presentation is required, but the manual setup burden should be weighed against simpler one-sided alternatives.

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At a glance

  • Two-sided shoppability for mid-aisle placement
  • Interlocking grid with modular friction-fit backstops
  • Supports mixed board grades for structure versus inserts

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Mid-Aisle Retail and Open-Floor Presentations

Mid-Aisle Product Launches

The two-faced design is built specifically for open floor spaces where shoppers approach from multiple directions. The alternating open and closed cells provide distinct bins for different SKUs while maintaining a visually engaging, 360-degree profile.

Multi-SKU Assortments

The grid structure naturally separates products, making it useful for varied assortments. The insertable cubes act as backstops, keeping items from being pushed through to the other side.

High-Traffic Retail Intersections

Placing this unit at aisle intersections takes advantage of the dual-sided access. Shoppers can interact with the merchandise without needing to walk around to a single front face.

Seasonal Promotional Kitting

The individual cubbies allow brands to group different seasonal items in separate compartments. The modular backstops help keep smaller items contained within their designated sections.

Merchandising and Store-Floor Setup

Retail Operations and Assembly Labor

This is a multi-piece display requiring substantial manual assembly. Retail staff build the interlocking grid, attach the perimeter walls and base, and individually fold and insert the cube backstops. It is not suitable for environments needing fast, pop-up deployment.

Kitting and Distribution

The display ships flat as a multi-component kit. Procurement teams account for the kitting process, confirming the correct number of shelves, dividers, walls, and cubes are bundled together for each store delivery.

Store-Floor Footprint Planning

Because the display lacks a solid back wall, it preserves sightlines across the retail floor. Store planners often use this style to merchandise goods without creating a visual barrier between departments.

When to Consider Simpler Display Formats

Wall-Facing Placements

If the display will be placed against a wall or endcap, the two-sided functionality is wasted. A standard one-sided cell display with a unified back panel uses fewer parts and less assembly labor.

Heavy or Liquid Payloads

While the interlocking grid provides good vertical support, the overall weight capacity depends heavily on the chosen board grade and physical testing. For very heavy goods, simpler, reinforced tray-stack displays may be less risky.

Board Selection and Kitting Strategy

Mixed-Caliper Material Strategy

The template allows different board thicknesses for different components. A common strategy is to use a heavier double-wall board for the load-bearing dividers and shelves, while using a lighter single-wall board for the non-structural cube inserts. This helps balance cost and overall display strength.

Print Layout and Visibility

Because the display is shoppable from both sides, the perimeter walls and the visible faces of the insertable cubes require careful graphic planning. The checkerboard pattern means artwork is designed to work within individual cell boundaries rather than across a single large back panel.

Cell Depth and Product Fit

The total depth of the display is split between the two sides. You should check that the remaining depth in each open cell is sufficient to hold the product once the friction-fit cube is inserted.

Base Plinth Height

The bottom panel features fold-up perimeter edges that create an elevated base. Deciding how high to raise the bottom shelf helps keep lower merchandise away from floor moisture and shopping cart scuffs.

Grid Sizing and Insert Configurations

Grid Dimensions and Cell Count

The number of columns and rows can be adjusted to fit the required footprint and product volume. Changing the grid size alters the total piece count and the number of cube inserts required.

Cell Width, Height, and Depth

Individual cubby dimensions can be scaled to match the specific product being merchandised, helping secure a proper fit and reducing wasted space.

Cube Insert Placement

While a checkerboard pattern is standard, the modular cubes can be placed in any configuration. You can group closed cells together to create larger branding blocks or leave entire rows open for pass-through visibility.

Packing details

Double Crease Allowances

The template uses specific double crease parameters to accommodate board thickness where panels intersect at 90-degree turns. This helps keep the board from cracking and maintains the squareness of the grid.

Friction-Fit Cube Inserts

The cube components are folded into open-faced sleeves and pushed into the grid cells. They rely on a friction fit against the shelves and dividers to stay in place, meaning precise die-cutting tolerances are important.

Additional notes

Prototyping for Assembly Testing

Because of the high piece count, requesting a full-scale prototype is a practical step to test the assembly time and confirm store staff can erect the display without frustration.

Flatbed Die-Cutting Requirements

The long divider panels and complex interlocking slots require flatbed die-cutting. This format is not suitable for standard rotary equipment.

Related Floor Displays

FAQs

How is the display assembled in-store?

Assembly is entirely manual and involves multiple steps. Staff slide the slotted shelves and dividers together to form the core grid, attach the side walls and base using tabs, and finally fold and insert the individual cube backstops into alternating cells.

Can we use different board grades for different parts of the display?

Yes. The design accommodates mixed materials, allowing you to specify a stronger, thicker board for the structural grid and a lighter, more cost-effective board for the insertable cubes. This involves separate cutting runs but helps balance performance.

How do the cube inserts stay in place?

The cubes are sized to create a snug friction fit within the grid cells. Precise manufacturing tolerances help keep them from sliding out when products are pushed against them.

How does this display ship to stores?

The components are delivered flat. Because there are many distinct pieces (shelves, dividers, walls, base, and multiple cubes), they are carefully kitted together into a master shipper before distribution.

Where can graphics be applied?

Graphics are typically applied to the outer side walls, the base plinth, any top header, and the visible faces of the cube inserts. The two-sided nature means both the front and back of the display will be very visible to shoppers.

When should we choose a one-sided display instead?

If the display will be positioned against a wall or at the end of an aisle where shoppers only approach from one direction, a one-sided display with a solid back panel is more efficient to manufacture and much faster to assemble.

Can we change the checkerboard pattern of the closed cells?

Yes. The cubes are modular and can be inserted into any cell. You can arrange them to create different open and closed layouts depending on your merchandising plan.

How much weight can the shelves support?

The interlocking grid provides strong vertical support, but exact capacity depends on the chosen board grade and cell width. Heavy items may require double-wall dividers and physical testing.

Review your product dimensions, target store locations, and available assembly labor to determine the right grid size and material mix for your two-sided display.