Retail Presentation and Product Elevation
Countertop cosmetics and small goods
This display is useful in retail environments where small items need to be presented at a specific height without requiring a deep, bulky box. The false floor keeps the products accessible, while the upper partitions keep them organized in a neat grid.
Confectionery and impulse-buy displays
For checkout counters, the raised floor ensures that small candies or mints remain visible even as the display empties, preventing products from getting lost at the bottom of a deep bin.
Floor bins for small electronics
When scaled up for floor placement, the internal supports hold the false floor high enough that shoppers do not have to bend down to reach small accessories or cables.
Multi-SKU retail presentations
The divided cells allow brands to present different product variations or colors in the same display without them mixing together during retail handling.
Fulfillment and Store-Floor Setup
Fulfillment and manual co-packing
Because the display consists of five separate pieces (the main body, two lower supports, and two upper dividers), it requires dedicated manual assembly. Fulfillment centers must budget time to erect the snap-lock base, insert the lower cross, fold the floor, and place the upper grid before loading the products.
Store-floor assembly and placement
Retail staff receive the display fully loaded inside a master shipper. Once unpacked, the display is ready for immediate placement on a counter or shelf without further folding or setup.
Managing multi-piece display inventory
Procurement teams must account for the five separate components. While they ship flat to save space, ensuring all pieces arrive together at the co-packing facility is a necessary logistical step.
When to Consider Full-Depth Partitions
Heavy products requiring full-depth support
If the products are very heavy, the hidden lower supports may buckle under the weight. A standard shipping box with full-depth partitions is a safer, more rigid choice for heavy glass or metal items.
Single-item parcel shipping
If the package needs to ship through parcel networks without an outer master carton, this open-top display is not suitable. A closed mailer or standard slotted carton provides the necessary enclosure for courier handling.
Board Strength and Assembly Labor
Board strength for hidden lower supports
The lower partition supports bear the primary vertical weight of the displayed products. Specifying a stronger flute profile for these hidden pieces can prevent the false floor from sagging, even if the visible outer body uses a thinner board for better print quality.
Print coverage on visible and hidden pieces
Because the lower partition cross is completely hidden beneath the false floor, it can often be manufactured from unprinted kraft board to reduce overall costs, while the visible outer body and upper dividers receive high-quality graphics.
Planning for manual assembly time
The five-piece design means automated erection is not an option. Buyers should confirm that their packing facility has the labor capacity to fold the base, insert the supports, and lock the upper dividers in place.
Sizing the outer master carton
The display cannot ship on its own. The dimensions of the fully assembled and loaded display must be used to size a protective outer shipper for safe transit to the retail destination.
Grid Sizing and Depth Adjustments
Adjusting the grid cell count
The template allows for adjustments to the number of cells in the grid. Adding more cells increases the number of slots required in the upper dividers and the false floor.
Setting the false floor height
Changing the depth of the upper display area shifts the false floor up or down. This automatically adjusts the height of the hidden lower supports to match the new floor position.
Double creases for thicker board grades
When using heavier corrugated board, the top flaps that fold inward to create the floor require double creases to prevent the material from cracking or binding during assembly.
Packing details
Master Shipper Requirements
This display has an open top and cannot be stacked or shipped through courier networks on its own. It must be packed inside a fitted master corrugated carton for safe transit to the retail store.
Board Thickness Variants
EVC62181 and EVC62181_1 (Double Crease)
These variants include double-crease allowances on the top flaps, making them suitable for thicker corrugated boards where a single fold might crack or bind.
EVC62181_2 (Single-Wall Standard)
A simplified variant that omits the double creases, designed for standard single-wall boards where complex folding allowances are unnecessary.
Additional notes
Unprinted internal supports
Because the lower partition cross is completely hidden beneath the false floor, it can often be manufactured from unprinted kraft board to reduce overall costs, while the visible outer body and upper dividers receive high-quality graphics.
Related Display and Partition Styles
FAQs
How is the false floor created?
The four top flaps of the main outer body fold inward 90 degrees. They meet in the center and rest on top of a hidden corrugated cross placed inside the base, forming a stable, raised platform.
Can this display be shipped directly to consumers?
It is not designed for direct shipping. The display has an open top and relies on a manual snap-lock base. It is built for retail presentation and must be packed inside a separate outer master carton for shipping.
How much weight can the false floor hold?
The weight capacity depends entirely on the crush strength of the hidden lower partition supports. Heavy items may cause the supports to buckle or the floor to sag, so physical testing with the actual product and chosen board grade is necessary.
Does the display require glue or tape to assemble?
The main body tube is usually delivered flat with a glued side seam. The rest of the assembly (locking the bottom, inserting the supports, and placing the dividers) relies entirely on mechanical slots and tabs, requiring no additional tape or glue.
Which parts of the display are visible to the customer?
The outer walls of the main body, the top surface of the false floor, and the upper cell dividers are visible. The lower partition cross is completely hidden inside the base.
Are the five pieces manufactured together?
They can be nested on a single cutting die for smaller runs, or run on separate machines for higher volumes. Running them separately allows the hidden lower supports to be made from a less expensive, unprinted board.
What board grade makes sense for the hidden supports?
Because the lower supports bear the vertical weight of the products, a stronger flute profile is often chosen for these pieces to prevent the false floor from sagging over time.
How do the upper dividers stay in place?
The upper partition pieces slot together into a cross, which then slides into corresponding cutouts along the edges of the folded false floor, locking the entire upper structure together.
