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ICB10040

Four-Shelf Rigid Floor Display

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
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Product details

Top highlights

Four integrated shelves with front retaining lips
Requires rigid board capable of V-cut routing
Ships flat as a multi-piece kit for in-store assembly

About this product

The ICB10040 is a tall, semi-permanent retail floor stand designed for thick, rigid materials like honeycomb or inverted corrugated board (ICB). It provides a highly visible, freestanding presentation for boxed goods, bottles, or packaged cosmetics in retail aisles and end-caps.

To maximize material efficiency, the four shelves are cut directly from the main back panel and fold forward. Separate rear panels cover the resulting voids to restore back-wall rigidity, while a separate pedestal base elevates the unit and widens its footprint for stability.

Common uses

End-cap retail displays
Aisle product merchandising
Cosmetics or boxed goods presentations

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Retail Merchandising And Floor Presentations

Semi-Permanent Retail Displays

The thick rigid board construction makes this unit suitable for longer-term retail promotions. The four shelves provide ample space for multiple identical products, while the tall header and side walls offer large, uninterrupted surfaces for brand graphics.

Boxed Goods And Packaged Items

The flat shelves and front retaining lips are well-suited for holding boxed retail items, cosmetics, or stable bottles. The shelves transfer weight to the side walls via locking tabs, but heavy loads should always be physically tested.

End-Cap Promotions

With its tall profile and stable pedestal base, this unit fits naturally at the end of retail aisles. The separate rear panels ensure the back remains closed and rigid, keeping the presentation clean from multiple angles.

High-Traffic Aisle Merchandising

The extended footprint of the separate base helps resist forward tipping in busy retail environments. The front lips on each shelf keep loose or boxed items secure even if the display is bumped.

Aisle And End-Cap Environments

In-Store Assembly And Setup

Because this is a multi-piece unit, it requires manual assembly at the retail location. While the shelves slot into the side walls, the separate base and rear cover panels typically require double-sided tape or adhesive to secure them in place.

Flat-Pack Distribution

The entire display ships knocked down. The main stand, base, and rear panels must be kitted together into a custom outer shipping carton, saving significant space during transit before arriving at the store.

Large-Format Brand Campaigns

The flat, rigid panels provide excellent surfaces for direct large-format digital UV printing. Artwork can be applied across the header, side walls, shelf lips, and base to create a cohesive brand presentation.

When To Consider Alternative Displays

When shipping fully assembled

This display is designed to ship flat as a knocked-down kit. If you need a display that ships fully loaded with product as a pre-pack, a different structural style with an integrated shipping shroud is usually required.

When displaying heavy bulk items

While the V-cut rigid board and locking tabs provide good stability, extremely heavy loads may exceed the capacity of the shelf hinges. For heavy bulk goods, a metal fixture or a reinforced corrugated structure may be a safer choice.

Material, Print, And Assembly Choices

Rigid Board And V-Cut Requirements

This design relies on V-cut hinges to create clean 90-degree folds. It requires thick, rigid materials like 16mm or 10mm honeycomb board, ICB, or Re-board. Standard thin corrugated board cannot support the V-cut geometry.

Print Surfaces And Branding

The large, flat panels are ideal for direct large-format digital UV printing. Artwork can be applied to the header, side walls, shelf lips, and the base to create a cohesive brand presentation.

Flat Delivery And Kitting

The display consists of one main stand, one base, and four rear panels. These pieces must be kitted together into a custom outer shipping carton for safe transit to the retail store.

Base Attachment Method

The separate pedestal base and rear cover panels do not have native friction locks. You will need to specify double-sided tape or an adhesive plan for the retail staff to secure these pieces during setup.

Adjusting The Display Layout

Shelf Clearance And Depth

The vertical distance between the shelves and the depth of the shelves can be adjusted to accommodate different product sizes. Changing the material thickness requires recalculating the slot widths and V-cut offsets.

Custom Header Shapes

The rounded top header can be modified into different shapes or contours to match specific brand logos or campaign themes.

Material Thickness

The design can be adapted for different rigid board thicknesses, typically between 10mm and 16mm. Thicker boards increase load capacity but require adjustments to the V-cut routing paths.

Packing details

Anti-Tip Base And Footprint

The separate trapezoidal base elevates the bottom shelf and extends the footprint of the display. This helps resist forward tipping, but the overall center of gravity should be checked when planning the product load.

Additional notes

Shelf Retaining Lips

Each shelf features a front lip that folds up to help keep products from sliding off the front of the display.

FAQs

Does this display require tools or tape to assemble?

While the shelves lock into the side walls using tabs, the separate base pedestal and the rear cover panels generally require double-sided tape or adhesive to stay securely in place.

Can this be made from standard corrugated cardboard?

No. The clean 90-degree folds rely on V-cut hinges, which require thick, rigid materials like honeycomb board or ICB (typically 10mm to 16mm thick). Standard corrugated board will not fold correctly with this design.

How is this display shipped to stores?

It ships flat as a knocked-down kit. Because it is a multi-piece design, the main stand, base, and rear panels must be kitted together and packed inside a custom outer shipping carton.

How much weight can the shelves hold?

The weight capacity depends entirely on the specific rigid board chosen and the width of the display. The shelves use side tabs to transfer weight to the walls, but heavy items like large beverage bottles should be physically tested with a prototype.

Can the shape of the top header be changed?

Yes, the top header profile can be custom-cut to match brand logos, specific shapes, or promotional themes without altering the main folding structure.

Do the shelves sit flat or at an angle?

The shelves fold down to sit completely flat at 90 degrees from the back wall. Each shelf also has a front lip that folds up to keep products from sliding forward.

What board thickness is required for this display?

This design is typically routed from 10mm to 16mm rigid board. The exact thickness must be chosen before production, as it dictates the width of the locking slots and the V-cut hinge offsets.

Is the display cut from a single sheet of board?

No. While the main stand and shelves are cut from one large sheet, the base and the four rear cover panels are separate pieces that must be packed together.