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ICB11022

Two-Sided Rigid Board Standee

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
Widest machinery capability in America via 30+ specialist partner plants.

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Product details

Top highlights

Two-piece design: separate folding base and flat drop-in sign
Double-sided visibility with no exposed rear supports
Relies on rigid board and V-cut routing

About this product

A freestanding, two-piece promotional display designed for 360-degree retail visibility. Unlike traditional standees that rely on a fold-out rear easel, this design uses a separate slotted base to hold the main graphic board upright, allowing both sides of the sign to be printed and viewed.

The structure relies on thick, rigid materials like Inverted Corrugated Board (ICB) or honeycomb board. It ships completely flat and is assembled in-store by folding the base into a triangular pedestal and dropping the flat sign board into the center channel.

Common uses

Retail aisle directional signage
Double-sided promotional floor displays
Countertop point-of-sale signs
Window displays

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Freestanding Retail and Promotional Signage

Freestanding Aisle Signage

The double-sided design makes it very effective for open retail aisles where shoppers approach from multiple directions. The triangular base provides a stable footprint without the visual clutter of a rear strut.

Countertop Point-of-Sale

When scaled down, the same two-piece mechanism adapts well for counter displays. The base elevates the graphic slightly, giving it more presence near registers.

Directional Wayfinding

For events or large retail spaces, the dual-sided print area allows for clear directional arrows and text that can be read from opposing traffic flows.

Window Displays

Placing the standee in a storefront window allows the exterior-facing side to attract foot traffic while the interior-facing side continues the promotion for shoppers already inside.

Campaign Rollouts and Premium Presentations

Seasonal Retail Rollouts

Because the display ships completely flat and needs no tools or adhesive for in-store assembly, it fits national campaign distributions. Store associates fold the base until the tuck ends lock, then insert the sign.

Premium Brand Presentations

The reliance on thick rigid boards gives the display a substantial, high-quality feel compared to conventional corrugated standees, making it a strong choice for premium product promotions.

Trade Shows and Events

The flat-packing nature of both the base and the sign board makes it easy to transport to event spaces, while the rigid material holds up well during temporary installations.

Reviewing Single-Sided and Permanent Alternatives

Single-Sided Wall or Endcap Displays

If the standee will be placed against a wall or the back of an endcap, double-sided visibility is unnecessary. An easel-backed standee made from thinner corrugated board will be a simpler choice.

High-Traffic or Heavy-Impact Zones

For environments with heavy carts or frequent physical contact, a lightweight paper-based standee may tip or dent. Permanent fixtures or weighted bases should be reviewed for those specific placements.

Rigid Board, Sizing, and Print Choices

Rigid Board Selection

This design relies on the stiffness of thick materials, typically 10mm to 16mm. The exact caliper of the chosen material should be known before production, as the slot width in the base is calibrated to match the board thickness.

Base Footprint and Tip Resistance

The stability of the display depends on the depth and width of the triangular base. Taller signs need a proportionally larger base footprint to prevent tipping. This ratio should be reviewed based on expected store traffic.

Print Coverage on the Base

The main sign board is typically printed on both sides. The folding base can also be printed to extend the branding down to the floor, or left unprinted to act as a neutral pedestal.

Transit and Outer Packaging

While the components ship flat, the large rigid boards are vulnerable to corner damage in transit. The master shipper should be planned to protect the edges during courier or freight handling.

Custom Sign Shapes and Base Scaling

Custom Sign Shapes

The top and sides of the main sign board can be routed into custom shapes to match campaign artwork, provided the bottom edge remains straight to fit into the base.

Base Scaling

The overall width and depth of the triangular base can be adjusted to suit the sign's proportions, ensuring adequate stability for taller or wider graphics.

Interchangeable Graphics

Because the sign board is not glued into the base, the pedestal can be reused across multiple campaigns by simply swapping in a new drop-in rigid board.

Packing details

Production Routing and V-Cutting

Because this display uses thick rigid board, production typically involves digital flatbed routing. The base relies on precise V-cut tooling to achieve the clean folds that form the central slot.

Additional notes

Material Yield and Nesting

The base unfolds into a large cross-shaped blank. When planning production on premium rigid boards, the layout and nesting of these base components can change material yield.

FAQs

How does the base lock together?

The base folds into a triangular prism. The end caps fold up, and side tuck flaps insert into the cavity behind the angled walls, creating a friction lock that holds the shape.

Does the sign board need to be glued into the base?

No. The vertical slot in the base is sized to match the thickness of the sign board. The board simply drops in and is held upright by the inner walls of the slot.

Can this be made from conventional corrugated board?

Conventional corrugated board often lacks the rigidity needed for the drop-in slot mechanism and may warp at large sizes. This design is intended for thick rigid boards like ICB or honeycomb.

How is the display shipped?

Both the base and the main sign board ship completely flat. The maximum shipping dimension is dictated by the size of the flat sign board.

How tall can the sign be?

The maximum height depends on the material stiffness and the size of the base footprint. Taller signs need a deeper base to prevent tipping. Physical tip testing helps verify stability for large floor displays.

Can the base be a different shape?

The internal slot mechanism relies on the triangular pedestal structure to function, but the overall width and depth of the base can be adjusted to suit the sign's proportions.

Can the main sign board be cut into custom shapes?

Yes. The top and sides of the board can be routed to follow custom artwork outlines, as long as the bottom edge remains straight so it can seat properly in the base slot.

Can the base be reused for different campaigns?

Yes. Because the sign board is held by friction and gravity rather than adhesive, the base can remain in the store while new flat boards are shipped for subsequent promotions.