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ICB20121

Custom Promotional Counter Display

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
Widest machinery capability in America via 30+ specialist partner plants.

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Product details

Top highlights

Tool-free tab and slot assembly
Rear storage shelves for event supplies
Requires rigid board and CNC routing

About this product

This multi-piece promotional counter provides a sturdy, branded workstation for trade shows, retail tasting events, and product demonstrations. Cut from thick rigid board, it ships flat and assembles on-site without tools or adhesive.

The interlocking egg-crate shelves and V-cut folding base create a strong countertop, but the large flat-packed footprint requires palletized freight delivery rather than standard parcel shipping.

Common uses

Trade show greeting desks
Grocery store tasting booths
Pop-up retail checkout stands
Product demonstration stations

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Size and quantity

Detailed dimensions

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What do your dimensions describe?

Countertop length

Countertop depth

Working height

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Materials and print

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Print and artwork

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How will the rear storage shelves be used?

Will the counter be exposed to liquids or heavy wear?

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Event and retail applications

Trade show and event counters

Provides a branded greeting point with hidden rear storage for literature, giveaways, or staff supplies.

Retail tasting booths

Offers a flat, stable surface for food and beverage sampling in grocery aisles or wholesale clubs.

Temporary POS stations

Acts as a lightweight checkout or registration desk for pop-up shops and temporary retail activations.

Product demonstration stations

Provides a stable, flat surface for unboxing, demonstrating, or assembling products in front of an audience, with backup stock hidden below.

Who uses this counter style

Event marketing teams

Needs displays that can be transported flat, set up quickly by one person without tools, and broken down after the show.

Retail merchandisers

Requires a sturdy footprint that won't easily tip or rack on a busy store floor, supported by the internal cross-bracing of the shelves.

Traveling sales representatives

Needs a professional, branded workstation that breaks down flat to fit into a vehicle or freight case between regional stops.

When to consider a different display structure

High-visibility branding requirements

This template features a flat countertop. If the event space requires branding above the table, review displays designed with extended rear header panels.

Displays without internal storage

If the counter is only used as a visual prop and staff do not need rear shelves, a simpler base structure can reduce material costs and assembly time.

Material and finishing choices

Board thickness and load expectations

The default 16 mm rigid board supports heavy countertop loads, but the exact physical caliper must be known before cutting so the interlocking slots fit tightly.

Print coverage

The large front and side panels offer a continuous canvas for branding. The rear shelves and internal divider can often be left unprinted to reduce production costs.

Edge finishing

Exposed rigid board edges on the countertop may need edge-banding or protective profiles depending on the expected wear and tear and liquid exposure.

Shelf spacing and capacity

The vertical distance between the internal shelves must be set during the design phase to accommodate specific sample boxes, coolers, or literature stacks.

Configuring the counter

Counter height and footprint

The overall width, depth, and working height can be adjusted to fit specific booth spaces or ergonomic requirements.

Shelf count and spacing

The number of rear storage shelves and the vertical distance between them can be modified to fit specific sample boxes, coolers, or literature stacks.

Countertop overhang

The top panel's overhang past the base walls can be extended or reduced depending on how close visitors need to stand to the counter.

Packing details

Palletized shipping requirements

Because the main base panel is cut as a single large piece, the knocked-down kit usually exceeds standard parcel dimensions and must ship via LTL freight.

V-cut folding behavior

The 90-degree corners rely on precise V-cuts routed into the thick board, allowing a single sheet to wrap around the sides to form the base without breaking.

Additional notes

Countertop wear and tear

The top panel takes the most abuse during an event. Consider a protective laminate or edge-banding if the counter will be used for multiple days or handle liquid samples.

FAQs

Can one person assemble this counter?

Yes. The base folds into a U-shape, and the shelves, divider, and top panel slot together using interlocking tabs. No tools, tape, or glue are needed.

How much weight can the countertop hold?

Load capacity depends entirely on the chosen board thickness and physical testing. The internal vertical divider and shelves act as structural bracing to prevent the top from sagging.

Does this ship in a standard parcel box?

Usually no. The main base panel is quite large even when laid flat, meaning these counters typically ship on pallets via freight.

What materials are used for this display?

It requires thick, rigid materials like 16 mm Inverted Corrugated Board (ICB) or honeycomb board. Standard corrugated board will crush under the required V-cuts and lacks the rigidity for a table.

Can we add a branded header above the counter?

This specific template has a flat top. If you need a tall rear header, a related template like ICB20125 is a better starting point.

Are the rear shelves adjustable after assembly?

No. The shelves interlock with the vertical divider and the side walls to give the table its strength. Their positions are fixed during the cutting process.

Can the counter be printed on the inside?

Yes. While the front and sides are the primary branding surfaces, the internal shelves and divider can also be printed if the storage area is visible to customers.

How is the top panel secured?

The top panel features precise slots that drop over upward-facing tabs on the base walls and central divider, locking the entire vertical structure together without hardware.