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ICB20124

Rigid Board Promotional Counter

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
Widest machinery capability in America via 30+ specialist partner plants.

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Product details

Top highlights

Three-piece flat-pack design (base, shelf, top)
Tool-free tab-and-slot assembly
Requires 16 mm rigid board and V-cut routing

About this product

The ICB20124 is a freestanding promotional counter designed for retail tasting stations, trade shows, and event marketing. Constructed from 16 mm rigid board, it uses precise V-cuts to create thick, furniture-like edges while remaining entirely flat-packable.

Consisting of a U-shaped base, an internal storage shelf, and a drop-on top, this table assembles on-site without tools. It offers the visual weight of a permanent fixture with the logistics benefits of a temporary display.

Common uses

Trade show counters
Retail tasting stations
Event registration desks
Pop-up shop checkout stands

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Event And Retail Applications

Retail Tasting Stations

Provides a sturdy, branded surface for food or beverage sampling in grocery or retail environments. The internal shelf offers hidden storage for backup stock or supplies.

Trade Show And Event Counters

Serves as a registration desk, lead-capture station, or product demonstration table. The flat-pack design allows it to be transported easily to venues and assembled quickly by event staff.

Pop-Up Shop Checkout

Acts as a temporary point-of-sale counter for short-term retail activations, offering a substantial look that aligns with premium branding.

Product Demonstration Stands

Gives field sales teams a dedicated, branded surface to present new items. The hollow front pillars provide stability while keeping the overall display light enough for one person to position.

Who Uses Rigid Board Counters

Event Marketing Agencies

Agencies need displays that look professional but avoid the heavy shipping and drayage burdens of permanent furniture. This knocked-down design solves both problems.

Retail Brand Managers

Brands running in-store promotions require fixtures that stand out from standard corrugated bins. The 16 mm board and thick folded edges provide a premium aesthetic.

Field Sales Teams

Regional representatives need a sturdy counter that fits into a standard vehicle when flat, yet sets up into a rigid, professional station in minutes.

When To Consider Alternative Displays

Need for a simple dump bin

If the goal is simply to hold bulk merchandise rather than provide a work surface, a standard corrugated floor display is more practical and easier to deploy.

Large national rollouts

This table requires premium rigid board and CNC routing. For large national rollouts where scale is the primary driver, lighter corrugated displays may be necessary.

Planning Your Promotional Table

Material Selection

The template is designed for 16 mm rigid board, such as Inverted Corrugated Board (ICB) or honeycomb board. The material must support V-cutting to achieve the clean 90-degree folds.

Print And Branding

All three components (base, shelf, top) can be direct-printed. Consider how graphics will wrap around the thick front pillars and the deep rim of the top counter.

Shipping And Kitting

The table ships as three flat sheets. Decide whether these will be packed individually or kitted together in a master shipper for distribution to event sites.

Shelf Load and Storage Needs

Determine what will be stored on the internal shelf. Heavy literature boxes or beverage bottles may require adjusting the shelf height or checking the board's span limits.

Structural Adjustments

Counter Dimensions

The overall height, width, and depth can be adjusted. However, the height must remain proportional to the depth to prevent the table from becoming top-heavy and tipping.

Shelf Placement

The vertical position of the internal shelf can be raised or lowered to accommodate specific storage needs, such as tall bottles or literature boxes.

Top Rim Thickness

The visual thickness of the top counter's folded rim can be increased or decreased to match specific branding or aesthetic goals.

Packing details

V-Cut Folding Mechanics

The thick appearance of the front pillars and the top rim is achieved by V-cutting the rigid board. This allows the 16 mm material to fold cleanly at 90 degrees without cracking, creating hollow, sturdy columns.

Tool-Free Assembly

The base walls fold into shape and are locked by the insertion of the shelf. The top then drops over the base, with internal slots engaging tongues on the base walls to secure the entire structure.

Additional notes

Stability and Tipping Risk

When adjusting the dimensions of the table, it is crucial to maintain a safe ratio between the height and the depth of the base. A table that is too tall and narrow may become unstable, especially if leaned on.

Edge Finishing

Depending on the rigid board used, the exposed cut edges may show the internal core (like honeycomb cells). If a solid look is required, edge banding or specific edge-crushing techniques may need to be discussed.

FAQs

Does this counter require tools to assemble?

No. The table uses a tab-and-slot friction fit. The base folds into shape, the shelf slides in to lock the walls, and the top drops on to secure the structure.

Can this be made from standard corrugated cardboard?

No. This specific design relies on 16 mm rigid board (like ICB or honeycomb) and V-cut routing to create the thick folds and structural stability. Standard corrugated cannot be V-cut in this manner.

How much weight can the top counter hold?

The weight capacity depends entirely on the specific rigid board used and the overall width of the table. While the vertical side walls provide strong support, heavy point loads in the center of a wide top may cause sagging. Physical testing is necessary for heavy displays.

How is the table shipped?

The table consists of three separate components (base, shelf, top) that ship completely flat (knocked down). They are typically packed together in a protective outer carton for transit.

Can the height of the internal shelf be changed?

Yes. The vertical position of the shelf can be adjusted during the design phase to accommodate the specific items you need to store underneath the counter.

What gives the table its thick, furniture-like appearance?

The front edges of the base and the perimeter of the top panel fold inward to create hollow, thick rims and pillars. This provides the visual weight of permanent furniture while using lightweight flat-pack materials.

How does the shelf lock into the base?

The back wall of the base features a horizontal split. The shelf slides into this gap, engaging with slots in the side walls to spread them and lock the U-shape in place.

Can the front pillars be removed to save material?

Removing the front pillars is not advised. They provide essential vertical column strength to the side walls and prevent the counter from swaying or buckling under load.