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ICB20340

Rigid Board Wine Rack Display

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
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Product details

Top highlights

Four-piece interlocking assembly
Scalloped cutouts for bottle stability
Ships flat for efficient distribution

About this product

The ICB20340 is a freestanding, four-piece rigid board display designed to cradle cylindrical bottles. It uses a tool-free, interlocking slot system to create a sturdy 3D grid, making it practical for retail counters, tasting rooms, and promotional presentations.

Unlike folded displays, this structure relies entirely on the physical thickness of the board matching the cut slots to maintain rigidity. It ships completely flat and assembles in seconds without adhesive or tape.

Common uses

Retail end-caps
Tasting room counters
Promotional mailer kits (as the inner display)

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Bottle diameter

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Practical Uses for the Interlocking Bottle Rack

Retail Counter and Floor Displays

The rigid grid structure elevates bottles and presents them clearly to shoppers. When cut from dense materials like 10mm ICB or honeycomb board, it provides a stable presentation for wine, spirits, or specialty beverages.

Promotional and Influencer Kits

Because the four pieces pack completely flat, this rack can be included inside a larger master shipper alongside the bottles. The recipient can easily assemble the display upon unboxing, creating an immediate presentation piece.

Tasting Room Presentations

Wineries and distilleries can use this freestanding rack to highlight featured bottles on tasting bars, keeping the labels visible and the bottles secure without permanent fixtures.

Corporate Gifting and Event Displays

For events or premium gift sets, the interlocking rack serves as a temporary but sturdy centerpiece that can be branded to match the occasion and easily broken down afterward.

Where This Display Excels

Beverage Brands and Wineries

This design offers a structural alternative to flat shelving. The scalloped edges physically cradle the product, preventing rolling and ensuring labels remain facing upward.

Retail Merchandising

Store staff can assemble the display quickly without instructions, tools, or messy adhesives. The friction-fit slots lock the panels at precise 90-degree angles.

Specialty Food and Liquor Stores

Independent retailers looking for modular, easily movable displays can use these racks to build temporary end-caps or highlight seasonal releases without investing in heavy wooden fixtures.

When to Consider Alternative Displays

Mixed Product Assortments

If you need to display bottles alongside boxes, jars, or loose items, a tiered shelf display or dump bin will offer more flexible merchandising space than this dedicated bottle cradle.

Parcel Shipping Protection

This is a display structure, not a transit shipper. If your primary goal is protecting glass bottles through a courier network, you should evaluate dedicated protective inserts and heavy-duty outer cartons.

High-Volume Shelf Stacking

For densely packing dozens of bottles on a retail floor, standard corrugated trays or pallet skirts are more space-efficient than this spaced-out presentation rack.

Key Specifications for Your Bottle Display

Exact Bottle Dimensions

The front and rear panels are tailored to the specific diameter of your bottle's body and neck. Accurate measurements are required to ensure the scallops hold the product securely without pinching or excessive play.

Board Thickness and Density

The stability of this rack depends entirely on the board thickness matching the width of the interlocking slots. Heavy glass bottles require dense, thick materials to prevent the slots from crushing or tearing under load.

Print and Branding Surfaces

In the final assembled state, both sides of all four panels may be visible to the consumer. You will need to decide whether to print on a single side of the flat board or utilize double-sided printing for maximum impact.

Display Footprint and Counter Space

The overall width is determined by the number of bottles and the spacing between them. You must verify that the final assembled footprint fits your intended retail counter or floor space.

Configuring the Rack for Your Product

Bottle Count and Spacing

The template can be adjusted to hold a single row of two to six bottles. The spacing between the cutouts can also be modified to accommodate wider bottle profiles or to create more visual breathing room.

Profile and Height Adjustments

The overall height of the side legs and the depth of the display can be scaled to raise the bottles higher off the counter or to fit specific shelf depth requirements.

Scallop Depth for Different Neck Profiles

The front and back panels can be configured independently, allowing the front scallops to hold a narrow bottle neck while the rear scallops support the wider base.

Packing details

Digital Cutting and Edge Finish

Because this design uses thick rigid board, it is typically produced on digital flatbed CNC routers rather than traditional die-cutting presses. Buyers should note that materials like ICB or honeycomb will leave the inner core structure visible along all cut edges.

Additional notes

Slot Tolerance and Board Caliper

If you change your material choice later in the project, the CAD file must be updated. The slots must be cut to the exact thickness of the new board, or the display will be loose and unstable.

FAQs

Does this display require glue or fasteners?

No. The four panels feature interlocking slots that slide together. The friction between the slots and the weight of the structure keep the display locked at 90-degree angles.

Can the cutouts accommodate different bottle shapes?

Yes. The front and rear panels can be configured with different scallop depths to account for the difference between a bottle's wider body and its narrower neck.

Is paperboard strong enough to hold full wine bottles?

When specified with the correct high-density rigid board (such as 10mm ICB or honeycomb) and properly load-tested, this interlocking grid can support significant weight. Standard corrugated board is generally not recommended for this specific design.

Can I ship the bottles already loaded in the display?

No. The assembled display is designed for static retail presentation. It should be shipped flat (knocked down) and assembled at the final destination.

Where can graphics be applied?

Because the display is assembled from flat sheets, graphics can be printed directly onto the board before cutting. Keep in mind that both the inside and outside faces of the panels will be visible once assembled.

Are cutting dies required for this rack?

Typically, no. Due to the thickness of the required materials, these displays are usually cut using digital flatbed routers, which eliminates the need for custom steel-rule dies and makes short runs highly practical.

Should I test a blank sample before ordering?

Yes. Because the stability relies entirely on the friction fit between the slots and the board thickness, testing a physical prototype with your exact bottles is crucial to verify load capacity and balance.

Will the edges of the board be visible?

Yes. Because this design is cut from thick rigid board, the inner core structure (such as the flutes in ICB or the cells in honeycomb) will be exposed along all cut edges and scallops.