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EVF12008

Cut-Away Standing Pillow Pack

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
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Product details

Top highlights

Flat base allows upright retail shelf display
Open cut-away sides frame the product
Ships flat and opens for fast hand assembly

About this product

The EVF12008 is a specialty retail carton that combines the bowed faces of a pillow box with a flat standing base and open lateral sides. Designed for premium presentation, the front and back panels curve outward to create volume, while the cut-away sides frame the product inside.

Unlike a standard pillow box that rolls at the ends and cannot stand upright, this wedge-shaped carton sits flat on a retail shelf. It ships flat, opens with a gentle squeeze, and uses two small interior flaps to keep the product from sliding out the bottom.

Common uses

Apparel and soft goods
Cosmetics and bottled gifts
Artisan and specialty gifts

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Size and quantity

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Materials and print

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Retail and Presentation Fits

Apparel and soft goods

Rolled scarves, socks, and lightweight apparel fit naturally into the bowed shape and are easily retained by the bottom flaps without slipping out the sides.

Cosmetics and bottled gifts

The flat base allows bottles or jars to stand upright, while the open sides provide a clear view of the primary product label.

Artisan and specialty gifts

The unique wedge shape and curved cutouts create a premium unboxing experience for items that do not need full dust protection.

Confectionery and wrapped treats

Wrapped chocolates or candies can sit in the base tray, framed by the open sides for a distinctive retail presentation.

Industries Using the Cut-Away Pillow Pack

Boutique retail

Store staff can store these flat under the counter and open them quickly for elegant checkout packing.

Corporate gifting

An elegant presentation piece that ships flat to the event location and sets up quickly without tape or complex folding.

Event and promotional giveaways

A fast-assembling, freestanding display piece that ships flat to trade shows and frames promotional items on a table.

When to Consider Closed or Standard Cartons

Small or loose items

The open sides let small parts or loose assortments escape. If the product is narrower than the side cutouts, consider a standard tuck-end carton.

E-commerce fulfillment

This is a presentation layer, not a shipper. It offers little crush resistance and should be placed inside a rigid corrugated outer box for parcel networks.

Laying flat in displays

If the box does not need to stand upright on a shelf, a standard pillow box may be simpler and offer enclosed ends.

Board, Finish, and Assembly Choices

Board flexibility

The carton relies on the paperboard bowing smoothly without kinking. Flexible grades like folding boxboard (FBB) or solid bleached sulfate (SBS) support this curve. Corrugated board is generally too rigid.

Thumb cuts

The template includes thumb notches on the curved edges for easier handling, but these can be removed for a continuous curve.

Grain direction

The board grain should run parallel to the top crease to reduce the risk of cracking at the sharp apex and encourage a smooth bow across the front and back panels.

Base depth and stability

A deeper base increases the footprint for stability but changes how aggressively the front and back faces bow outward, affecting the interior volume.

Template Adjustments

Base depth and bowing tension

Adjusting the depth of the flat base changes the footprint and alters the bowing tension of the front and back faces.

Side retainer height

The small trapezoidal flaps that fold up from the base can be heightened to provide a deeper interior tray for taller products.

Thumb cut profile

The standard thumb notches can be resized or removed entirely depending on the desired look for the open sides.

Packing details

Straight-line gluing

The carton is manufactured on standard straight-line folder-gluers, delivering flat-folded tubes that are easy to store and transport.

Manual loading

Because the carton is opened and the base flaps folded inward by hand, it fits manual packing lines rather than automated insertion equipment.

Additional notes

Board thickness and top crease tension

Because the top edge forms a sharp wedge while the faces bow outward, overly rigid boards or heavy laminations can cause the top crease to crack. Grain direction should run parallel to this fold.

FAQs

How does the product stay inside the open sides?

Two small trapezoidal flaps fold upward from the flat base, creating a shallow interior tray. As long as the product is wider than the open gap and rests in this tray, it remains secure.

Can this be made from corrugated board?

Corrugated board is usually too rigid to bow smoothly without kinking. Flexible paperboard grades like FBB or SBS are recommended to achieve the curved faces.

Is this suitable for mailing?

This is an inner presentation box. The open sides and bowed faces offer little crush resistance, so it should be placed inside a sturdy corrugated outer shipper for parcel delivery.

Does this require glue or tape during packing?

The carton is pre-glued along one side seam by the manufacturer. The packer simply squeezes the edges to open the tube and folds the bottom flaps inward, without needing extra tape.

Where is the best place for graphics?

The large, uninterrupted front and back faces provide excellent billboard space. Keep in mind that these faces will bow outward, which can catch light beautifully for foil or spot UV finishes.

Should we test a physical sample first?

A physical prototype helps verify that your specific product fits securely without slipping out the sides, and confirms the board bows smoothly without cracking at the top crease.

Can this carton be hung on a pegboard?

The standard design relies on a flat base for shelf display and lacks a built-in hanger. A different template is usually needed for pegboard hanging.

Can the open sides be sealed?

The open cut-away sides are a deliberate presentation feature. If the product needs to be sealed against dust or tampering, a fully enclosed carton style is a better choice.