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EVF61002

Tapered Counter Display Tray

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
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Product details

Top highlights

Tapered front profile for clear product visibility
Tall back header provides dedicated branding space
Delivered flat for manual tab-and-slot assembly

About this product

The EVF61002 is a one-piece folding carton display tray designed for retail counters and point-of-purchase presentations. It features a backward-leaning front wall that improves product visibility and a tall vertical back panel that serves as a primary branding header.

Because it uses a glue-free tab-and-slot design, this tray uses material efficiently and is delivered flat. This structure shifts the assembly step to the fulfillment center or retail staff, making it a practical choice for lightweight items where manual setup fits the packing routine.

Common uses

Point-of-purchase displays
Cosmetic counters
Lightweight packaged snacks

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Retail and point-of-purchase displays

Point-of-purchase impulse items

The sloped front wall allows customers to easily see and access smaller items, making this tray a practical fit for packaged snacks or impulse buys placed near a register.

Cosmetic and pharmacy counters

The tapered profile presents small bottles, tubes, or boxed cosmetics clearly without hiding the lower half of the product behind a tall front wall.

Short-term promotional rollouts

Because the entire tray is cut from a single sheet of paperboard without gluing, it is a material-efficient choice for temporary retail campaigns.

Lightweight packaged goods presentation

The tray relies entirely on friction locks rather than adhesive. This makes it suitable for lightweight items that will not push the side walls outward during handling.

Fulfillment kitting and store-floor setup

Manual kitting and store-level assembly

This display relies entirely on friction locks. Retail staff or fulfillment teams must manually fold the walls and insert the side tabs into the inner dust flaps. It does not open automatically, so labor time should be factored into large rollouts.

Flat-packed distribution to retail

The glue-free design means the trays are delivered completely flat. This saves space in the warehouse and reduces inbound freight volume before the displays are loaded with product.

High-visibility branding requirements

The tall back panel acts as a built-in billboard. The header and the tray interior can be printed in the same pass, providing dedicated space for campaign graphics.

When to compare other display trays

Heavy or dense products

This tray lacks a reinforced base and relies on paperboard tabs to hold the walls together. If you are displaying heavy bottles or metal hardware, a corrugated display or a glued double-wall tray may provide better structural safety.

Direct parcel shipping

Because this tray has an open top and friction-locked walls, it is generally not suited for direct courier transit. If the display needs to move through a parcel network, an outer corrugated shipper should be compared to protect the tray and the products.

Board stiffness, printing, and master shipping

Board caliper and header stiffness

The back header must support its own weight and resist bowing. Specifying a sufficiently stiff folding boxboard and ensuring the material grain runs horizontally across the back wall helps keep the display standing straight.

Master shipper sizing

Because these trays are often loaded with product at a fulfillment center before being sent to stores, the overall assembled dimensions, including the tall header, will dictate the size of the corrugated master shipper needed for distribution.

Two-sided printing needs

If the inside of the tray needs to be branded alongside the front lip and back header, the board will require two-sided printing, which can affect material choice and cost.

Assembly labor allocation

The multi-directional folding and tab insertion require manual dexterity. Buyers should confirm whether fulfillment centers or retail store staff will handle the setup.

Adjusting the header, taper, and locks

Header shape modifications

While the standard template uses a simple rectangular back wall, the top profile of the header can be die-cut into custom shapes to match brand logos or product outlines, provided the base crease remains intact.

Adjusting the front taper

The angle of the front wall can be adjusted by changing the height of the front lip and the depth of the side panels. Steeper tapers expose more product but reduce the overall volume the tray can hold.

Tuck tongue and slit sizing

The width of the locking tabs and the length of the receiving slits can be scaled to match the chosen board thickness, ensuring the friction locks hold securely without tearing.

Packing details

Assembly sequence and tab handling

Proper assembly requires folding the small side tabs inward before raising the side walls. Forcing the walls up without pre-folding the tabs can crush the locking mechanism and weaken the display.

Additional notes

Two-sided printing considerations

If the inside of the tray needs to be branded alongside the front lip and back header, the board will require two-sided printing, which can affect material choice and cost.

FAQs

Does this display require glue?

No. The EVF61002 uses a tab-and-slot mechanism. The side walls feature small tabs that lock into slits on the front and back walls, holding the tray together through friction.

Can this tray be set up on automated packaging lines?

Generally, no. The multi-directional folding and tab insertion require manual dexterity. It is usually assembled by hand at a fulfillment center or by retail staff.

How do the side walls lock into place?

The side walls have small tuck tongues that must be pre-folded inward. As the side walls are raised, these tongues slide into receiving slits on the inner dust flaps of the front and back walls.

How is this display delivered?

The trays are die-cut from a single piece of board and delivered completely flat, which saves space during storage and inbound freight.

Can I ship products directly in this tray?

Because the tray has an open top and friction-locked walls, it is not designed for direct courier transit. It usually requires a separate corrugated master shipper to protect the display and its contents during transport.

What prevents the back header from bending backward?

The header relies entirely on the stiffness of the chosen paperboard. Using a thicker board grade and aligning the material grain horizontally across the back wall helps maintain a rigid, upright presentation.

Is this suitable for heavy items?

Because the walls are held together by small paperboard tabs rather than glue, heavy items shifting during movement can cause the locks to tear or open. It is a stronger fit for lightweight retail goods.

Can the back header be cut into a custom shape?

Yes. The top profile of the back wall can be die-cut to match a logo or product outline, as long as the base crease connecting it to the tray remains straight.