The EVF61005 is a one-piece folding carton counter display designed for retail point-of-purchase environments. It features a tall back header for branding, fold-forward side legs for stability, and an angled front tray that presents lightweight products clearly to shoppers.
Delivered flat, this display requires no adhesive. The front wall rolls over 180 degrees to lock the side tabs in place, creating a clean, friction-fit tray that can be assembled manually at the store or fulfillment center.
The compact footprint and tall header make this display well-suited for cash wrap and checkout counters. The angled floor keeps small items like cosmetics, lip balms, or confections tilted slightly forward for better visibility.
Lightweight Product Kitting
For product launches or sample kits, the display can be pre-loaded at a fulfillment center and shipped inside a master corrugated carton. The friction-locked front wall holds the assortment securely during handling before it reaches the retail shelf.
Trade Show And Event Handouts
Because the display ships flat and sets up quickly without tools, it is useful for event tables. The tall header draws attention, while the tray keeps brochures, sample packets, or promotional giveaways organized.
Pharmacy And Cosmetic Counters
The angled presentation tray works well for small bottles, tubes, or boxed supplements. The paperboard construction provides a clean, premium look suitable for health and beauty environments.
Fulfillment And Store-Level Assembly
Store-Level Manual Assembly
Because the display requires no glue or tape, retail staff can erect it quickly on the floor. The side legs fold forward, the tray floor drops into place, and the front lip rolls over the side tabs to lock the entire display.
Flat Distribution To Retailers
Shipping the displays flat to individual retail locations saves freight volume. The one-piece design ensures that stores receive the complete unit without missing parts or complex instruction manuals.
Short-Term Promotional Campaigns
For seasonal pushes or limited-time offers, a folding carton display provides a practical way to secure counter space. The display is easy to recycle once the promotion ends, supporting retail sustainability goals.
When To Compare Corrugated Or Floor Displays
Heavy Or Bulky Retail Items
This folding carton display relies on a friction lock and a paperboard floor. For heavy bottles, hardware, or dense stacks of product, a corrugated counter display often provides better rigidity and tear resistance.
High-Capacity Floor Displays
If the product volume exceeds available counter space, a freestanding corrugated floor display may be a better choice. Tabletop trays are best reserved for lightweight, low-volume assortments.
Board, Print, And Modification Choices
Board Thickness And The Roll-Over Lock
The front lip must fold 180 degrees over the side tabs to lock the tray. While standard 0.5 mm folding boxboard handles this cleanly, specifying a much thicker board or heavy lamination can cause the crease to crack or the lock to unroll under tension. Board choice should be tested with a physical sample.
Single-Sided Print Efficiency
The blank is designed so that the inside of the back header and the outside of the front tray share the same side of the sheet. This allows for full-color branding on the primary visible surfaces using only single-sided printing.
Header Panel Sizing
While a tall header maximizes graphic space, it also raises the center of gravity. The header height should be balanced against the depth of the side legs and the weight of the product to prevent the display from tipping backward.
Surface Coating And Finish
Retail environments expose displays to scuffing and handling. A protective coating helps maintain the graphic quality, but the finish must remain flexible enough to survive the 180-degree fold at the front locking lip without cracking.
Header And Tray Adjustments
Custom Header Shapes
The tall rectangular header can be die-cut to match brand logos, character outlines, or product silhouettes without changing the mechanics of the base tray.
Tray Depth And Leg Profile
The depth of the product tray and the footprint of the side legs can be adjusted to balance the center of gravity for taller or deeper products, preventing the display from tipping backward.
Front Wall Height
The height of the front retaining wall can be lowered to reveal more of the product or raised to provide additional space for branding and pricing information.
Packing details
Master Shipper Requirements
This is an open-top retail presentation tray. If pre-loaded with product at a fulfillment center, it should be placed inside a fitted corrugated master carton before entering courier or pallet networks.
Additional notes
Weight limits and floor sag
The tray floor is suspended between the back header and the front wall. Heavy items can cause the floor to sag or tear at the back hinge. Always test the loaded display to ensure the board grade supports the payload.
Review this corrugated option if the product weight exceeds the practical limits of folding carton board.
FAQs
Does this display require glue or tape to stay together?
The display uses a friction lock. The front wall rolls over 180 degrees to capture the side tabs, holding the tray and legs securely in place without adhesive.
Do I need double-sided printing for this display?
The flat blank is oriented so that the front of the header and the outside of the tray are on the same side of the board. Single-sided printing covers the main areas consumers see, though double-sided can be used if the inside of the tray needs graphics.
Can the top header be cut into a custom shape?
The header panel can be die-cut into custom profiles, logos, or curves, provided the base width remains intact to anchor the side legs and tray.
Can I ship this display fully loaded with product?
Because this is an open-top retail display, pre-loaded units should be packed inside a fitted corrugated master carton for transit. The paperboard tray is designed for counter presentation rather than mixed-carrier shipping.
What happens if I use a very thick paperboard?
Thick boards can cause issues at the front locking lip, which must fold 180 degrees. Heavy board or rigid laminations may crack on that fold or create too much tension, causing the tray to unroll. A prototype helps verify the board choice.
Is the tray floor completely flat?
The floor is designed to angle slightly downward toward the back, which tilts the front wall slightly backward. This helps present the products upward toward the shopper and keeps them from spilling forward.
How are these displays shipped to stores?
They are delivered flat and can be bundled in standard corrugated shippers, reducing freight volume before retail staff assemble them on site.
Can the front tray hold loose, unpackaged items?
The roll-over front wall creates a continuous interior floor, making it suitable for loose items like wrapped candies or small packets, provided they do not exceed the weight limit of the board.
A clean, glue-free presentation for retail counters.
