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EVC61030

Tiered Corrugated Counter Display

Available in a wide range of custom configurations & material selection.
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Product details

Top highlights

Multi-piece kit with separate locking shelves and header
Available in two-tier or three-tier configurations
Requires an outer master carton for distribution

About this product

The EVC61030 family provides a stepped, multi-tier presentation for retail counters and point-of-purchase environments. Instead of folding from a single complex sheet, this display uses a glued main body and separate locking shelf inserts, creating a clean, rigid staging area for lightweight to medium-weight consumer goods.

Because the shelves and header card are separate components, the display ships completely flat and requires manual assembly during kitting or store-level setup. This multi-piece approach allows for distinct two-shelf or three-shelf configurations and makes it easy to swap the back header card for seasonal promotions.

Common uses

Cosmetics
Confectioneries
Small packaged goods
Point-of-purchase impulse buys

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Retail Staging And Point-Of-Purchase Jobs

Countertop impulse items and cosmetics

The stepped profile keeps multiple product rows visible at a glance. It accommodates small, lightweight items like cosmetics, confectioneries, or packaged supplements where front-facing branding is critical.

Seasonal or rotating promotions

Because the back header is a separate flat card that slides into place, brands can print multiple header variations for different seasons or campaigns while reusing the same base display.

Packaged confectioneries and snacks

The tiered shelves organize small snack boxes or candy bars at checkout lanes, preventing products from hiding behind one another and keeping the presentation orderly.

Pharmacy and supplement staging

Small bottles or boxed supplements that need clear front-facing labels fit well on the shallow shelves, allowing customers to read product details without removing the items from the display.

Kitting, Co-Packing, And Store-Level Setup

Fulfillment centers and co-packers

This display requires manual assembly. Co-packers pop open the glued body, lock the bottom tuck tab, fold the shelf inserts, and seat them into the back wall. This labor should be factored into the kitting schedule before rollout.

Retail distribution

As an open-top presentation piece, this display is usually packed inside a dedicated corrugated master shipper to reach the store safely, as it lacks a native shipping cover.

Store-level setup

If shipped flat to the retail location, store staff will need to assemble the multi-piece kit. The locking tabs and slots allow assembly without tape or glue, but training or visual instructions may help speed up the process.

When To Consider A Single-Piece Display

High-speed or instant retail setup

If store staff need a display that opens in a single motion, a multi-piece kit with separate locking shelves may cause frustration. A single-piece roll-over display or auto-bottom display box may be worth evaluating for faster training.

Heavy industrial or bulk goods

Corrugated shelf inserts can sag if overloaded. If you are displaying heavy hardware, beverages, or dense liquids, a reinforced floor display or a package with central divider supports may be a safer choice.

Board Caliper, Shelf Count, And Outer Packaging

Matching board thickness to locking slots

The separate shelves lock into the back wall using inserted tabs. The width of these receiving slots must perfectly match the chosen board thickness. Changing from a thin E-flute to a thicker B-flute requires adjusting the slot clearances so the tabs do not tear during assembly.

Flute direction for shelf strength

To prevent the tiered shelves from bowing under product weight, the corrugated flute direction on the shelf inserts should run parallel to the front lip. This maximizes the horizontal rigidity of the staging area.

Master shipper sizing and kitting layout

Decide whether the display will be shipped to stores fully assembled and loaded with product, or shipped flat alongside the goods. Pre-loaded displays require a larger, custom-fitted master carton to protect the open front and header during transit.

Header card material and printing

Because the header is a separate piece, it can be printed on a different board grade or finish than the main body, allowing for premium graphics on the main billboard area while keeping the base display simple.

Adjusting Shelf Depth And Header Height

Shelf angle and depth

The slope of the side walls dictates the depth of the lower shelves. Adjusting this angle changes the overall footprint and how far forward the bottom tier protrudes, which must be balanced against available retail counter space.

Header height and shape

The separate header card can be extended vertically or die-cut into custom shapes without altering the main body profile, as long as the bottom locking tabs remain aligned with the back wall slots.

Shelf vertical spacing

The distance between the tiers can be adjusted to accommodate taller products, though this will change the overall height and side-wall profile of the display.

Packing details

Production layout for multi-piece kits

Because this display uses three or four separate components, the production layout must account for all pieces. Nesting them on a single combo sheet is common for efficiency, but it fixes the ratio of parts produced per run.

Two-Tier Versus Three-Tier Configurations

EVC61030 (Two-Shelf Display)

Uses three total pieces: a main body, a single Z-fold shelf insert that forms both display tiers, and a removable header card.

EVC61030_1 (Three-Shelf Display)

Expands to three tiers using four pieces: the main body forms the bottom shelf, while two separate inserts form the middle and top shelves. Includes a removable header.

Additional notes

Nesting and flat delivery

The multiple components of this display are delivered flat. Converters often nest these pieces together on a single corrugated sheet to reduce material waste, meaning they arrive as a bundled kit ready for assembly.

FAQs

Does this display require glue for assembly?

The main body is typically glued along its side seam by the converter before delivery. Final assembly at the fulfillment center or retail store is entirely mechanical, using locking tabs and slots without additional tape or glue.

How much weight can the tiered shelves hold?

Capacity depends on the chosen board grade and flute direction. Because the shelves are suspended between the side walls and back slots, heavy items can cause the center to bow. Physical load testing with your exact product helps confirm the right board choice.

Can this display be shipped directly via courier?

This is an open-top presentation display. It usually requires a closed corrugated master carton for parcel, courier, or mixed-freight distribution.

Can the header card be printed differently than the base?

Because the header is a completely separate die-cut piece, it can be printed with different seasonal graphics, promotional messaging, or even produced from a different material while using the same base display.

Can the distance between the shelves be changed?

The vertical spacing between the tiers can be adjusted to accommodate taller products. However, changing the shelf height or the side-wall angle will alter the overall depth and footprint of the display.

How are the components delivered?

The multiple components of this display (body, shelves, and header) are delivered flat. Converters often nest these pieces together on a single corrugated sheet to reduce material waste.

Can the display be shipped pre-loaded with product?

Pre-loading is possible, but it requires a custom master shipper designed to protect the open front and keep the products secure on the shelves during transit.

What board grade is typically used?

E-flute or B-flute corrugated are common choices. The board must be thick enough to prevent shelf sag, but thin enough to allow crisp folds on the shelf lips and tuck tabs.