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EVC61045

Multi-Cell Counter Display with Easel Leg

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
Widest machinery capability in America via 30+ specialist partner plants.

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Product details

Top highlights

Three-piece construction: body, divider, and easel leg
Manual snap-lock base and tuck-top transit closure
Adjustable cell count for bottles, tubes, or cosmetics

About this product

The EVC61045 is a three-piece corrugated retail display designed to present multiple small items upright on a store counter. It combines a stepped display body, an internal multi-cell divider, and a rear easel leg to keep products organized and visible.

Delivered flat, this display requires manual assembly at the fulfillment center or retail store. The body features a snap-lock bottom and a tuck-top lid that secures the products during transit, while the separate divider and leg attach mechanically without tape.

Common uses

Cosmetics
small bottles
tubes
vape cartridges
point-of-purchase impulse buys

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Retail counter and point-of-purchase displays

Cosmetics and personal care

The individual cells keep tall, narrow items like lotions, tubes, and bottles upright and evenly spaced. The high back panel provides a billboard for branding, while the low front lip ensures the products remain visible.

Register impulse buys

Designed for point-of-purchase environments, the rear easel leg tilts the display backward at a stable angle, making it easy for customers to browse and select items near the register.

Vape cartridges and e-liquids

The narrow cells keep small, top-heavy items upright and organized, preventing them from falling over on crowded shelves.

Travel-size toiletries

The stepped profile and individual compartments make it easy to present trial-size bottles and tubes near the checkout register.

Fulfillment and store-level setup

Co-packing and fulfillment

This is a multi-piece kit. The body is glued along the side seam by the manufacturer, but the final assembly is a manual process. This includes popping the body open, locking the bottom, folding the divider, inserting the products, and attaching the leg. It is not suitable for automated packaging lines.

Retail store arrival

The tuck-top lid and dust flaps keep the products secure while moving from the stockroom to the counter. Once on display, the lid can be folded back or removed entirely.

Trade shows and events

The flat-packing design and quick manual setup make this display useful for temporary booths where space and transport weight are limited.

When to consider alternative retail displays

Direct parcel shipping

This display is designed for retail presentation, not as a standalone shipping box. If you are shipping directly to consumers through a courier network, you will need an outer master carton to protect the display and its contents.

High-speed automated packing

Because the snap-lock base, internal divider, and rear leg all require hand folding and insertion, this design does not support automated loading. If your volume requires mechanization, consider a simpler one-piece tray.

Board thickness, print surface, and kitting

Board thickness and flute profile

E-flute or F-flute corrugated board is usually the better choice. It provides enough rigidity for the easel leg while allowing the complex folds of the divider to bend crisply without binding. Thicker boards like B-flute may cause the divider slots and leg tabs to jam unless clearances are carefully adjusted.

Print surface and placement

High-quality retail graphics are typically applied to the outside of the body, the high back header, and the visible portions of the divider. Discuss whether the inside of the back panel needs printing, as it becomes visible when products are removed.

Kitting and delivery

Decide whether the manufacturer should kit the body, divider, and leg together into single bundles, or ship them on separate pallets for your co-packer to manage.

Cell sizing and product fit

The width and depth of the internal compartments must be matched to the product. A tight fit can make items hard to remove, while a loose fit allows them to rattle.

Configuring the cells and display angle

Cell count and dimensions

The number of compartments can be adjusted based on your product count. Changing the cell count will automatically scale the overall width of the display and the layout of the internal divider.

Front lip height

The height of the front wall can be raised or lowered to balance product visibility with retention. Taller items may need a higher lip to prevent tipping.

Display tilt angle

The backward tilt of the display can be modified by adjusting the easel leg geometry. Steep angles should be prototyped to ensure the display does not become top-heavy and tip over.

Packing details

Prototyping the leg attachment

The easel leg attaches to the back panel using a tab-and-slot system. Always request a physical sample cut from the exact production board to verify that the tabs lock securely without tearing the back panel under the weight of the loaded products.

Additional notes

Print panel and scuff risk

Because the display ships flat and is handled during manual assembly, consider a protective varnish or coating to prevent ink scuffing on the high-visibility header and front panels.

FAQs

Does this display require tape to assemble?

No. The body uses a manual snap-lock bottom, the divider drops in via friction fit, and the easel leg tabs into the back panel. The side seam of the body is glued by the manufacturer before delivery.

Can this be loaded on an automated packaging line?

No. The three-piece construction, snap-lock base, and separate divider require manual kitting and assembly.

Can I ship this display directly in the mail?

No. The tuck-top closure and open display front are not secure enough for parcel networks. It requires an outer master carton to protect the display during transit.

How many products can this display hold?

The internal divider can be configured for different cell counts, typically ranging from 2 to 10 compartments, depending on the width of your products and the available counter space.

Which board thickness fits the internal divider?

Thin corrugated board, such as E-flute, is usually preferred. It allows the tight folds of the divider to bend cleanly without binding, while still providing enough rigidity for the rear easel leg.

Should I test a sample before ordering?

Yes. You should always test a physical prototype with your actual products to confirm that the easel leg supports the weight without leaning, and that the divider cells fit your items correctly.

Can the internal divider be removed?

Yes. The divider is a separate piece that drops into the main body. It can be left out if you want to use the display as an open bin.

Does the easel leg fold flat for shipping?

Yes. The leg is a separate die-cut piece that ships flat and tabs into the back panel during final assembly at the store or fulfillment center.