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EVC61050

Two-Tier Corrugated Counter Display

The EVC61050 is a freestanding corrugated table-top display designed for retail counters and point-of-sale environments. It features a tall back panel for brand messaging, a main bin for primary merchandise, and a smaller secondary pocket that projects from the front to hold business cards or takeaway literature.

Because it uses a two-piece design, the smaller front pocket is cut separately and attaches to the main bin using hook-and-slot locks. This approach reduces wasted corrugated board during production while delivering a tiered, high-visibility presentation, though it relies on manual assembly by retail staff.

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  • Available in a wide variety of configurations.

At a glance

  • Dual-bin design for products and literature
  • Fold-out rear easel for freestanding stability
  • Ships flat as two separate corrugated pieces

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Checkout counters and promotional tables

Checkout counter impulse sales

The tiered layout places primary merchandise in the main bin while keeping promotional cards, coupons, or contact information accessible in the front pocket. The tall header acts as a billboard to draw attention in crowded retail spaces.

Trade show and event tables

Because the display ships completely flat and sets up without tape or glue, it is easy to transport to events. The fold-out easel back provides immediate stability on temporary tables.

Pharmacy and clinic counters

Useful for presenting sample products alongside informational brochures or dosage guides, keeping both items organized in a single footprint.

Pop-up shops and temporary retail

The flat-shipping format and quick manual setup make this display practical for short-term retail environments where bulky pre-assembled fixtures are difficult to manage.

Retail campaigns and trade show exhibits

Retail campaign managers

For national or regional rollouts, the two-piece design allows the smaller pocket to be nested in the waste areas of the main blank during die-cutting. This material efficiency helps manage costs across large display programs.

Boutique and specialty brands

Brands that rely on storytelling or detailed product information can use the secondary pocket to distribute literature without taking up additional counter space or obscuring the product itself.

Trade show exhibitors

Exhibitors looking to combine product samples and business cards in one unit can use this display to keep their tables organized while maintaining a tall branded header.

When to compare single-piece or folding carton displays

Lighter items benefiting from premium finishes

If the display will hold very lightweight cosmetics or small retail boxes and benefits from high-end folding carton graphics, a paperboard equivalent may be a better fit than corrugated board.

Minimizing store-level assembly

If retail staff have limited time to set up displays, a single-piece pop-up design might be preferable to managing and connecting two separate blanks.

Board thickness, print visibility, and assembly planning

Board thickness and lock tolerances

The front pocket attaches to the main bin using mechanical hook-and-slot connections. These slots are calculated based on the thickness of the corrugated board. Switching from a thin E-flute to a thicker B-flute means adjusting the slot widths so the hooks seat properly.

Print panel visibility

The tall back panel provides a large canvas for front-facing graphics. However, the rear side of this panel and the easel back will be visible to store clerks behind the counter, which may influence whether the board is printed on one or both sides.

Retail assembly instructions

Since the display arrives as two flat pieces, end-users fold out the easel, form the main bin, and attach the front pocket. Including a simple printed instruction sheet in the master shipper can reduce setup errors at the store level.

Front pocket capacity

The secondary pocket is designed for lightweight literature or business cards. Because it is supported entirely by side hooks, heavier items should be planned for the main bin.

Adjusting pocket dimensions and header height

Header height and billboard space

The tall back panel can be extended to provide more graphic space, provided the overall height does not shift the center of gravity too far backward and compromise the easel's stability.

Secondary pocket dimensions

The front pocket can be widened or deepened to accommodate different literature sizes, as long as it remains narrower than the main product bin it attaches to.

Main bin depth

The primary product bin can be adjusted front-to-back to hold larger items, though increasing this depth changes the overall footprint and may require a larger easel for balance.

Packing details

Easel back load limits

The display relies on a fold-out triangular easel cut into the rear panel. While stable for typical countertop items, heavy products loaded entirely in the front pocket can pull the center of gravity forward. Physical testing with the actual product weight helps confirm stability.

Additional notes

Board caliper and slot width

Because the two pieces interlock, the die-cut slots are sized to match the thickness of the corrugated board. If the board specification changes during the project, the template should be adjusted to prevent the locks from tearing or fitting too loosely.

Alternative counter and pocket displays

FAQs

Does this display require glue or tape to assemble?

No. The display relies entirely on mechanical folds and hook-and-slot connections. The easel folds out, the main bin locks into the back panel, and the front pocket hooks into the main bin.

How is the display delivered to stores?

Both the main body and the secondary pocket are delivered completely flat. They are assembled on-site by retail staff.

Can I use a heavy double-wall corrugated board for this display?

Heavy flutes are generally a poor match. The intricate hook-and-slot locks on the front pocket usually perform better with a thinner, more precise board like E-flute or B-flute to fold and seat correctly without crushing.

Where can graphics be printed on this display?

The tall back panel, the front of the main bin, and the front pocket are the primary graphic areas. Keep in mind that the back of the header panel will be visible from behind the retail counter.

Can the front pocket hold products instead of business cards?

It can hold small, lightweight items like lip balm or sample packets. However, the pocket is supported entirely by its side hooks, so heavy items should be kept in the main bin.

Should I request a physical sample before ordering?

A physical prototype helps verify that the easel back supports your specific product weight without tipping, and that the hook locks fit securely with your chosen board thickness.

Can the easel back be adjusted for different angles?

The easel folds out to a fixed triangular support designed for a specific resting angle. It does not have multiple locking positions for different tilts.

Is the front pocket permanently attached?

The front pocket uses hook-and-slot connections rather than glue. While it is designed to stay in place during use, it can be detached if the display needs to be broken down.

A well-planned two-tier display keeps your product and your message organized in a single, high-visibility retail footprint.