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EVC61011

Stackable Retail-Ready Display Tray

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
Widest machinery capability in America via 30+ specialist partner plants.

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Product details

Top highlights

Double-wall perimeter for clean retail edges
Integrated tabs for vertical pallet or shelf stacking
Relies on an outer master carton for shipping

About this product

This corrugated display tray is built for retail shelves and club store pallets. It features a low front panel for product visibility, tapered sides, and a tall back wall, with integrated tabs that allow multiple loaded trays to stack securely without crushing the products inside.

Because all four walls roll over to create a double-thick perimeter, the tray locks together without tape or glue. This provides a clean, premium edge for retail presentation, though it involves manual folding and an outer master carton for transit.

Common uses

Club store bulk displays
Shelf-ready pouch or bottle trays
Retail endcap organization
Heavy or dense product stacking

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Size and quantity

Detailed dimensions

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Tray length

Tray depth

Back wall height

Front lip height

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Materials and print

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Retail and Display Applications

Club store and bulk retail displays

The integrated top tabs and receiving base slots keep stacked trays aligned on a pallet. The double-wall construction helps support vertical weight, making it easier to move loaded displays directly from the pallet to the retail floor.

Shelf-ready product organization

The low front lip keeps pouches, bottles, or cartons contained while leaving the primary product branding visible to shoppers. The rolled edges hide the raw corrugated fluting for a more polished presentation.

Heavy or dense product stacking

For items like canned beverages or glass jars, the four-wall roll-over design adds structural rigidity to the tray perimeter. This helps prevent the side walls from bowing outward under the weight of the products.

Endcap and promotional displays

The clean, double-thick edges and customizable front panel height make this tray a strong fit for temporary promotional displays where visual presentation is just as important as structural support.

Fulfillment and Store-Floor Setup

Manual kitting and fulfillment

These trays are delivered flat and erected by hand at the packing station. The assembly involves folding and locking all four walls into the base. While this eliminates the need for glue or tape, the multi-step folding sequence involves dedicated labor and is generally not suited for automated case erectors.

Retail floor replenishment

Because the trays are designed to stack securely, store employees can move entire loaded trays from a pallet directly to a shelf. The open top and low front panel mean no box cutting or tear-away panels are involved on the floor.

Co-packing and contract packaging

Co-packers often use this style for retail-ready programs because it ships flat, saving inbound freight space, and can be assembled on demand without specialized gluing equipment.

When to Consider Simpler Trays

Single-layer shelf bins

If the tray will not be stacked, or if material efficiency is a higher priority than a premium double-wall edge, a standard roll-end tray without stacking tabs may be a faster choice.

Individual parcel shipments

This is an open-top display tray. If the package will travel through a courier network directly to a consumer, review fully enclosed mailers or plan to pack this tray inside a fitted master shipper.

Board, Print, and Packing Choices

Flute profile and wall clearance

B-flute offers a good balance of stacking strength and foldability, while E-flute provides a smoother surface for high-graphic printing. Thicker C-flute is generally avoided, as the tight 180-degree roll-over folds can bind or look bulky on the shelf.

Two-sided print mapping

Because the outer walls roll inward to form the interior of the tray, the inside walls and the outside walls are printed on opposite sides of the flat corrugated blank. Full branding inside and out involves two-sided printing or specific litho-lamination.

Stacking tab alignment and pallet fit

The placement of the stacking tabs should be coordinated with your pallet pattern. If trays will be cross-stacked or staggered, the tab and slot positions may need adjustment to ensure they still interlock.

Master shipper sizing and clearance

When calculating the dimensions for an outer shipping box, account for the slight outward bulge of the double-wall roll-overs and the height of the protruding stacking tabs to ensure the tray slides in without catching.

Adjusting the Display Profile

Front panel height and side taper

The height of the front lip can be raised for better containment of loose items or lowered to maximize product visibility. The angle of the side walls adjusts accordingly to connect the front lip to the taller back wall.

Stacking tab removal

If the trays will only be used side-by-side on a shelf rather than stacked vertically, the alignment tabs and base slots can be removed to simplify the die-cut profile.

Back wall height for branding

The tall back wall provides the primary vertical support for stacking, but it also serves as a billboard for branding. Its height can be adjusted based on the product height and the desired visible print area.

Packing details

Master carton sizing

Additional notes

Hand assembly and packing speed

Because the packer folds corner flaps and rolls over four separate walls to lock the tray, assembly takes more time per unit than a glued pop-up tray. Plan fulfillment labor accordingly.

FAQs

Can this tray be shipped through a parcel network?

Not on its own. The open top and friction-locked walls are designed for palletized freight and retail shelves. For parcel delivery, the loaded tray should be placed inside a sealed master carton.

How do I print on the inside of the tray?

The interior walls are formed by panels that roll over from the outside. This means the visible inside walls and the visible outside walls are actually on opposite sides of the flat corrugated sheet, meaning full coverage involves two-sided printing.

Is gluing involved in this tray?

No. All four walls use a roll-over design with tuck tabs that lock directly into the base panel. It is assembled entirely by hand without adhesive or tape.

Which corrugated flute fits this design?

E-flute is common for premium retail graphics, while B-flute adds vertical strength for heavier stacked items. Thicker flutes can make the tight roll-over folds difficult to assemble and may cause the locking tabs to bind.

How high can the front panel be?

The front panel can be adjusted based on your product, but it should remain lower than the back wall to maintain the tapered side profile and allow shoppers to access the items.

How do the stacking tabs work?

The top edges of the side and back walls have protruding tabs that align with matching slots cut into the bottom of the tray. When stacked, these interlock to prevent the trays from sliding horizontally on a pallet.

How does the double-wall perimeter affect the internal dimensions?

Because all four walls fold over themselves, the tray loses a small amount of internal space on every side. You should account for this material thickness when sizing the tray for a specific number of products.

How are these trays delivered to the fulfillment center?

They are delivered flat and unglued. The packer folds the corner flaps and rolls over the four walls to lock the tray into its 3D shape before loading the products.