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EVC61067

12-Cell Corrugated Step Display

The EVC61067 is a multi-piece corrugated counter display designed to organize small, lightweight items into a tiered 12-cell presentation. It features a flat-base outer tray, an interlocking stepped grid, and a separate back header card for retail branding.

Delivered flat as a four-component kit, this display is assembled by hand at the packing site. The outer tray uses roll-over walls that lock into place without adhesive, while the internal grid is formed by sliding a slotted zig-zag step panel over vertical separators.

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  • Available in a wide variety of configurations.

At a glance

  • Four-piece kit: tray, steps, separators, and header
  • Organizes products into 12 individual tiered cells
  • Hand assembly with interlocking slots and roll-over walls

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Retail Counter and Point-of-Purchase Jobs

Organized Retail Counter Presentation

This display excels at presenting small items on crowded retail counters. The tiered steps ensure products in the back rows remain visible, while the individual cells keep items organized and prevent them from tipping over.

Promotional and Seasonal Rollouts

Because the header card is a separate component, it can be printed with seasonal or promotional graphics while the main tray and grid remain unchanged. This makes the kit useful for rotating campaigns.

Small Item Separation

The 12 individual compartments keep cylindrical or oddly shaped items from rolling around or mixing together, maintaining a neat presentation throughout the day.

Point-of-Purchase Impulse Sales

The stepped profile and prominent back header draw attention near registers, making it a strong choice for driving last-minute impulse purchases.

Product Types and Retail Environments

Cosmetics and Personal Care

The 12-cell grid is well-suited for lip balms, nail polish, or small cosmetic bottles, keeping cylindrical items upright and separated.

Confectionery and Impulse Buys

Often used near registers for small candy boxes, mints, or gum, where the tiered presentation encourages impulse purchases.

Small Electronics and Accessories

Useful for organizing charging cables, adapters, or small tech accessories that need to be displayed clearly without becoming a tangled pile.

When to Consider a Different Display Style

When Hand Assembly Time is Limited

If hand assembly time is a constraint for your fulfillment center, the multi-piece grid may take too long to interlock. A simpler one-piece display or a pop-up auto-bottom design might be a better fit.

Heavy Product Loads

The horizontal step panels rely on the vertical separators for support. If you are displaying heavy items like hardware or large liquid bottles, a display with a reinforced base or a different display style may be necessary to prevent sagging.

Board Choice, Assembly, and Transit Planning

Board Caliper and Slot Fit

The intersecting slots between the steps and separators are very sensitive to material thickness. E-flute is often preferred for retail displays because it provides a superior print surface and allows for tighter, cleaner slot intersections. If the board grade changes, the cutting template must be updated to prevent the grid from bowing or crushing during assembly.

Hand Assembly Labor

This is a multi-part kit. The outer tray must be erected by folding and locking the roll-over walls, the grid must be assembled by aligning multiple slots, and the header must be inserted. Factor this assembly time into your co-packing or store-level rollout plans.

Master Shipper Planning

This is an open retail display, not a shipping container. It needs a separate master carton to protect the loaded display or the flat-packed components during transit.

Header Card Graphics

Since the header is a separate piece, you can plan to print multiple header versions for different seasons or promotions while running a larger volume of the main tray and grid components.

Adjusting the Grid and Display Profile

Cell Dimensions and Step Angle

The width, height, and depth of the individual cells can be adjusted to fit your specific product. The slope angle of the display can also be modified, which will change the overall footprint and depth of the outer tray.

Header Card Height

The separate back billboard panel can be heightened or shortened to accommodate different graphic needs without altering the main tray design.

Front Lip Height

The front wall of the outer tray can be raised or lowered to reveal more of the product in the first row or to provide a larger surface for front-facing branding.

Packing details

Nesting and Production Efficiency

Because the kit consists of four distinct flat parts (tray, steps, separators, header), efficient nesting on the corrugated sheet during flatbed die-cutting is critical to minimize material waste.

Additional notes

E-Flute vs. B-Flute

E-flute is generally recommended for this style of counter display. It offers a smoother surface for high-quality retail printing and allows the complex interlocking slots to fit together more cleanly than thicker B-flute.

Related Counter Displays

FAQs

Does this display use glue or tape to assemble?

The outer tray uses mechanical roll-over walls that lock into slots in the base, and the internal grid is held together by friction-fit intersecting slots. The header card tabs into the back without adhesive.

Can this display be set up automatically on a packing line?

This is a multi-piece kit that is assembled by hand, including erecting the tray and carefully interlocking the step and separator panels.

Why is the board thickness so important for this display?

The grid relies on slots cut into the corrugated board. If the board is thicker or thinner than the slots were drawn for, the grid will either be too loose and unstable, or too tight, causing the board to crush and the display to warp.

Can I ship this display fully loaded with products?

It needs a properly sized master shipping carton. The display itself is open and offers no transit protection. You may also need void fill or a protective insert to keep the products secure in their cells during shipping.

Can I change the number of cells?

Changing the cell count means using a different template. However, the dimensions of the existing 12 cells can be adjusted to fit your product.

Where can graphics be printed on this display?

The most prominent print area is the separate header card. The front lip of the tray, the side walls, and the visible portions of the step risers can also be printed.

Can the header card be swapped out for different campaigns?

Because the header is a separate piece that drops into slots at the back of the tray, you can easily replace it with new seasonal or promotional graphics without replacing the entire display.

Can the step angle be adjusted?

The slope of the steps can be modified in the template. Keep in mind that changing the angle will also change the overall depth and footprint of the outer tray.

Review your product dimensions and hand assembly capacity to determine if this 12-cell step display is the right fit for your retail rollout.