Product Fit for the 3-Shelf Display
Cosmetics and Personal Care Merchandising
The open shelf design and side windows provide excellent visibility for small, lightweight items like cosmetics. The integral shelves fold directly from the front panel, keeping the assembly simple for store staff.
Snack and Confectionery Displays
For bagged snacks or boxed confections, the three tiers offer clear product separation. The side cutouts allow shoppers to view the assortment from multiple angles in busy retail aisles.
Pharmacy and Countertop Promotions
When scaled down, this design works well as a countertop unit near the register. The single-piece construction means pharmacy staff can set it up quickly without sorting through separate insert pieces.
End-of-Aisle Retail Presentations
When scaled for floor use, the tall back panel provides a large branding surface. The open base raises the lowest shelf off the floor, keeping products away from foot traffic and cleaning equipment.
Fulfillment and Store-Floor Setup
Kitting and Co-Packing
A single-piece design simplifies the bill of materials. Packers do not have to sort, fold, and insert separate shelf pieces, which can streamline the assembly process for promotional rollouts.
Store-Floor Setup
If shipped knocked-down to the retailer, store staff only need to open the main body and fold the three shelves inward. Pre-packing the display with product before shipping is often preferred for faster retail execution.
Flat-Pack Distribution
Because the entire display is cut from a single corrugated blank and glued at one side seam, it ships flat. This reduces outbound freight volume when sending empty displays to regional distribution centers.
When to Consider Multi-Piece Displays
Heavy Product Loads
If you are displaying heavy items like beverages or canned goods, compare this to multi-piece displays that use separate, full-depth shelf inserts and internal support columns. Integral shelves rely on the front crease and small side tabs, which can sag under heavy weight.
Different Shelf Counts
If your product assortment requires more or fewer than three tiers, a different template in the EVC62 family or a custom multi-piece design is worth reviewing.
Board, Print, and Shipper Decisions
Board Grade and Shelf Strength
The choice of corrugated flute directly impacts the rigidity of the shelves. The board should be strong enough to prevent the shelves from sagging while remaining thin enough to allow the shelf lips to fold cleanly.
Print Layout and Shelf Surfaces
Because the shelves fold inward and backward from the front panel, the exterior printed surface of the blank becomes the top deck of the shelves. This allows for a one-sided print run that still covers the visible shelf surfaces.
Outer Shipper Requirements
This display is not a shipping container. Whether shipped flat or pre-packed with goods, an outer corrugated shipper is usually needed to protect the display during transit.
Window Cutout Sizing
The side windows provide product visibility but reduce the vertical column strength of the display. The size of these cutouts should be balanced against the weight of the products being merchandised.
Adjusting Shelf and Header Geometry
Shelf Lip Height
The vertical lip at the front of each shelf can be adjusted to provide more branding space or to better retain products, provided it does not interfere with the shelf spacing.
Header Panel Shape
The top header panel can be modified into different profiles, such as curves or custom die-cut shapes, to match brand artwork, as long as it fits within the flatbed die-cutting layout.
Base Offset Height
The distance from the floor to the lowest shelf can be modified. Raising the lowest shelf provides more clearance from the ground, while lowering it increases the available merchandising space.
Packing details
Open Base Clearance
The lowest shelf is offset from the floor, leaving an open base region. The display does not have a closed bottom tuck flap, which affects how it sits on the floor or counter.
Side Panel Adjustments
Windowless Side Panels
The side cutouts can be removed entirely to increase the vertical column strength of the display, though this limits product visibility to the front.
Additional notes
Shelf Side Flanges
Each shelf features small side tabs that fold down to create a shallow channel. These flanges help resist twisting and improve rigidity, but they do not replace the load-bearing capacity of a separate shelf insert.
FAQs
How much weight can the shelves hold?
Integral shelves are best suited for lightweight goods. Because the shelves are tethered to the front frame and rely on small side flanges for stiffness, their exact weight capacity should be validated through physical testing with your specific board grade.
Does this display require glue or tape to assemble?
The main body is glued at the side seam during manufacturing and ships flat. Final assembly involves opening the tube and manually folding the shelves inward. No additional tape or glue is needed for the display itself.
Do I need two-sided printing for the shelves to be colored?
Usually, no. The folding sequence turns the exterior face of the front panel into the top surface of the shelves. A normal one-sided print run will cover the outside of the display and the top of the shelf decks.
Can this display be shipped through parcel networks?
Not on its own. The display should be placed inside a protective corrugated outer shipper, whether it is shipped flat or fully assembled and loaded with product.
Can the wrap-around windows be removed?
Yes, the side cutouts can be reduced or removed to increase the vertical column strength of the side walls, though this will reduce side visibility for the products.
Does this display require flatbed die-cutting?
Yes. The complex internal cutouts for the shelves and windows require flatbed die-cutting. After cutting, the blank is folded and glued along the side seam on a straight-line folder-gluer.
Does this display have a closed bottom?
No, the lowest shelf is offset from the floor, leaving an open base region. There are no bottom dust flaps or tuck closures, which affects how the display sits on the floor or counter.
Do the shelves have support underneath?
The shelves rely on the front crease and small side tabs that fold down to create a shallow channel. They do not have full-depth support columns underneath, which is why they are better suited for lighter items.
