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EVC62151

Deep Cell Floor Display Stand

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
Widest machinery capability in America via 30+ specialist partner plants.

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Product details

Top highlights

Five-piece construction with interlocking tabs and slots
Deep-cell grid keeps tall products upright and separated
Delivered flat for hand assembly at fulfillment centers or retail stores

About this product

The EVC62151 is a freestanding corrugated floor display designed to present tall, individual items like bottles, tubes, or rolled goods. It features a tall pedestal base, an angled display bin, and an interlocking grid that creates deep, separated product cells.

Because it is built from five distinct components (base, body, zig-zag steps, dividers, and header), this display allows for mixed board grades, placing heavy-duty material where structural support is needed and finer flutes where cell walls intersect.

Common uses

Beverage bottles
Cosmetic tubes
Rolled posters or mats

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Size and quantity

Detailed dimensions

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Overall display width

Overall display depth

Base pedestal height

Individual cell size

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Retail Presentation for Tall or Heavy Items

Beverage and Cosmetics Retail

The deep cells prevent tall, narrow items from tipping over or clinking together. The tiered zig-zag steps keep products in the back rows visible, making it useful for premium bottles, cosmetic tubes, or specialty rolled items.

Rolled Posters and Mats

Tall, flexible items like rolled posters, yoga mats, or blueprints benefit from the individual compartments, which keep them standing upright and organized by design or size.

Hardware and Tube Packaging

For hardware stores selling caulking tubes, adhesives, or long tools, the separated cells maintain a neat presentation even as shoppers remove items from the front rows.

Tall Specialty Food Items

Gourmet oils, tall snack canisters, and stacked confectionary tubes fit well in the deep grid, ensuring the display remains orderly in high-traffic grocery aisles.

Retail Floor and Fulfillment Center Planning

In-Store Assembly vs. Co-Packing

This display is assembled by hand. The base uses a 1-2-3 snap-lock bottom, while the body, steps, dividers, and header lock together using tabs and slots. Buyers must decide whether to ship the display flat to retail locations for staff to build, or to have a co-packer assemble and load the display before shipping it inside a rigid master carton.

Retail Floor Footprint Planning

The pedestal base elevates the products to a comfortable browsing height, but it takes up dedicated floor space. Retailers planning endcap or aisle displays should verify the total footprint against store guidelines.

Seasonal and Promotional Campaigns

Because the header card is a separate component, it can be swapped out for different seasonal promotions or product launches without replacing the entire structural base and grid.

When to Compare Other Floor Displays

High-Volume Rollouts and Labor Constraints

If retail staff have limited time to assemble a multi-piece kit with intersecting dividers, a simpler dump bin or a pre-glued pop-up display may be a better fit, even if it sacrifices individual product separation.

Heavy Bulk Items Without Separation Needs

If the products do not need to be kept upright or separated, a standard floor dump bin offers a faster packing process and a simpler assembly sequence.

Mixed Board Calipers and Kitting Logistics

Choosing Board Grades Across Components

Because the display is cut from five separate templates, buyers can specify different corrugated grades for different parts. The pedestal base often uses a heavier flute to support the total product weight, while the internal dividers and header card can use a thinner flute for cleaner folds and better print surfaces.

Fulfillment Center Assembly vs. Flat Shipping

Decide early whether the display will be shipped flat to the final retail destination or assembled and loaded by a co-packer. Pre-loaded displays need a heavy-duty outer master carton to protect the tab and slot connections during transit.

Header Card Print Strategy

The separate header card allows for high-end litho-lamination or digital graphics, while the base might use a simpler flexo print or remain unprinted to manage costs. Discuss print requirements for each component before quoting.

Base Pedestal Height and Browsing Level

The height of the pedestal base can be modified to bring the products to a comfortable browsing level for shoppers. Consider the height of the actual products when determining the final pedestal dimensions.

Grid Layout and Pedestal Adjustments

Cell Count and Grid Layout

The number of rows and columns in the grid can be adjusted to fit specific product diameters, ensuring a snug fit that keeps items upright.

Header Card Shape and Size

The flat header card can be die-cut into custom shapes to match brand logos or promotional themes, as long as the mounting tab aligns with the slot on the back wall.

Divider Grid Depth

The depth of the intersecting dividers can be modified to accommodate taller or shorter products, providing the right amount of lateral support without hiding the product labels.

Packing details

Removable Header Card and Print Placement

The header card inserts into a slot on the back wall. This allows the header to be printed with high-impact graphics or swapped out for different seasonal promotions without replacing the entire display.

Additional notes

Fulfillment Center Coordination

When planning a campaign, verify your fulfillment center is prepared to kit all five flat components into a single transit shipper for each retail location.

FAQs

Does this display require glue or tape to assemble?

The structure uses mechanical connections. The base uses a folding 1-2-3 snap-lock bottom, and the remaining components secure themselves using interlocking tabs and slots.

Can this display be shipped fully loaded with products?

It is primarily designed to ship flat to the final destination. If it must be shipped fully assembled and loaded, it needs a heavy-duty outer master carton to prevent the tab and slot connections from separating during transit.

Will the base support heavy items like glass bottles?

The base acts as a load-bearing pedestal, but its actual weight capacity depends on the corrugated board grade chosen. Physical compression testing with the actual product payload helps verify performance before a full rollout.

Can the size of the individual cells be changed?

The length, width, and depth of the cells can be adjusted to match the exact dimensions of your product, ensuring a snug fit that keeps items upright.

Why does this display use more tooling?

Because it consists of five distinct pieces (base, body, steps, dividers, header), it uses multiple cutting dies or a very large format press, making it more suited for flatbed die-cutting.

Can the header be printed differently than the base?

Since the header is a separate piece of board, it can be run with high-end graphics, while the base might use a simpler print or remain unprinted to manage costs.

Can the header card be swapped out for different promotions?

The header card is a separate component that inserts into a slot on the back wall, allowing retailers to replace it for new campaigns without changing the main display.

What happens if the product is shorter than the cell depth?

The zig-zag steps form a tiered floor inside the display. The depth of the cells and the height of the steps can be adjusted so that shorter products remain visible and accessible.