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EVC62184

Two-Tier Cellular Floor Display

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
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Product details

Top highlights

Two-tier concentric presentation with internal weight-bearing grids
Eight-piece construction requires manual interlocking assembly
Upper tier secures to the lower base via a tuck-tongue locking system

About this product

The EVC62184 is a heavy-duty, two-level corrugated floor display designed to present segmented products on the retail floor. Instead of relying solely on outer walls for support, both the upper and lower tiers contain internal intersecting grids that provide exceptional vertical crush resistance, making it a strong choice for heavy or fragile items like bottles, jars, and cosmetics.

Because this display uses an eight-piece construction, including separate bases, trays, and grid dividers, it requires dedicated manual assembly. It is typically shipped flat to a co-packer for pre-loading or assembled on-site when the presentation and weight-bearing benefits outweigh the labor.

Common uses

Beverage displays
Jarred food endcaps
Cosmetic multi-packs
Heavy hardware retail

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Retail Floor Applications for Cellular Displays

Beverage and Jarred Goods

The internal intersecting grids act as individual cells, isolating heavy glass bottles or jars while transferring their weight directly to the floor. This prevents the display from buckling under heavy top loads.

High-Value Segmented Retail

For cosmetics or electronics, the cellular structure keeps individual items neatly organized and upright, ensuring the display remains orderly even as shoppers remove products.

Heavy Hardware and Tools

The internal grid supports dense, heavy items like paint cans or hardware kits, distributing the weight evenly across the base rather than relying on the outer walls.

Multi-Product Promotions

The two tiers allow for a primary product on the top level and complementary products on the bottom, keeping different SKUs separated but visually connected.

Fulfillment and Co-Packing Considerations

Co-Packer Assembly

Due to the multi-part grid assembly, this display is often built and loaded by a co-packer. The fully loaded display can then be shrouded in a master shipping carton for safe transit to the retail floor.

Store-Level Setup

If shipped knocked-down directly to retail, store staff must manually fold the bases, interlock the grid dividers, and seat the trays. The assembly time should be factored into the rollout plan.

Flat Delivery and Storage

Because the display consists of eight separate flat pieces, it requires minimal warehouse space before assembly, making it easier to stage large retail rollouts.

When to Consider Simpler Display Formats

Fast-Erecting Displays

If retail staff need a display that sets up in seconds, evaluate pop-up or auto-bottom floor stands. The EVC62184 prioritizes extreme vertical strength over assembly speed.

Single-Tier Presentations

If the product assortment does not require a concentric two-level presentation, a standard single-tier dump bin or shelved display will reduce production steps and assembly time.

Board, Print, and Grid Configuration

Mixed Board Calipers

Because the display uses eight separate components, you can specify different board grades for different parts. For example, the internal grids and bases can use a heavier, rigid flute for strength, while the top trays can use a thinner board for a cleaner folded edge.

Print Placement

The outer wrap-around bases provide large, uninterrupted panels for high-quality graphics. The internal grids are often left unprinted or flood-coated to reduce material use, as they are largely hidden by the product and the capping trays.

Grid Density and Cell Size

The number of intersecting dividers determines the size of each cell. This should be matched exactly to the product footprint to prevent items from shifting.

Assembly Labor Allocation

Deciding whether to assemble the grids at a fulfillment center or at the retail location impacts the shipping volume and the required store-level labor.

Adjusting Tiers and Cell Counts

Cell Count and Density

The number of intersecting dividers in both the upper and lower tiers can be adjusted to match your exact product footprint. Denser grids increase vertical strength but require more material and assembly time.

Tier Proportions

The width, length, and height of the upper tier can be scaled independently of the lower base, allowing for steep pyramids or subtle concentric steps depending on the product mix.

Locking Tongue Depth

The tuck-tongue locking system that connects the two tiers can be adjusted in depth to match the chosen board thickness, ensuring a secure fit without tearing.

Packing details

Tongue Locking System

The upper tier does not simply rest on the lower tray. It features a native tuck-tongue locking system that inserts into the lower tier, preventing the top section from sliding or shifting during retail shopping.

Slot Width Dependencies

The slots in the internal grid dividers must be precisely matched to the chosen board thickness. If the board grade changes during prototyping, the slot widths must be updated to prevent the grid from binding or fitting too loosely.

Additional notes

Base side-seam gluing

The two outer bases require a glued side seam. This can often be done on straight-line gluing equipment before the flat components are kitted and shipped for final assembly.

FAQs

How long does this display take to assemble?

Assembly requires folding and gluing two outer bases, manually interlocking two sets of grid dividers, and seating two trays. It is significantly more labor-intensive than a standard pop-up display and is often handled by dedicated co-packers rather than retail staff.

Can this display be shipped fully loaded?

Yes, but it requires a separate, heavy-duty outer master carton. The display itself is designed for static retail presentation and cannot be shipped through mixed-carrier networks without an external shipping shell.

Do the internal grids have to be square?

The number of dividers in each direction can be adjusted independently, allowing for rectangular cells tailored to specific product dimensions.

Which parts of the display are usually printed?

The lower and upper outer bases are the primary visible surfaces and typically receive high-quality print. The capping trays can also be printed, while the internal grids are often left plain to optimize material use.

Can I use different corrugated flutes for different parts?

Yes. A common approach is to use a heavy double-wall or C-flute for the internal weight-bearing grids and outer bases, while using a thinner E-flute for the trays to achieve cleaner folds and better print surfaces.

Does this display require dedicated cutting tools?

For volume production, the eight-piece design requires multiple cutting passes or large-format flatbed nesting. For short runs or prototypes, the components can be cut digitally.

How does the upper tier attach to the lower base?

The upper tier uses a tuck-tongue locking system that inserts into the lower tray, keeping the top section stable during retail use.

Can the cell sizes be different on the top and bottom tiers?

Yes, the intersecting grids for the upper and lower sections are configured independently, allowing you to match different product footprints on each level.