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EVC62186

4-Cell Freestanding Retail Floor Display

The EVC62186 is a freestanding corrugated floor display designed to organize retail products into four distinct presentation cells. Built with a tall rear header for branding and a flared support collar, it elevates merchandise to an accessible shopping height for end-caps and store aisles.

Because this display relies on a six-piece interlocking design, including a pedestal base, support tray, and cross-dividers, it provides excellent structural separation for mixed product lines. However, it requires manual assembly at the store or co-packing facility and must be shipped flat in a master carton.

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At a glance

  • Four distinct product cells for organized retail presentation
  • Tall rear header panel for clear branding
  • Six-piece kit delivered flat for manual store-level assembly

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Retail End-Caps and Aisle Product Launches

Retail End-Caps and Aisle Product Launches

This display is built for high-traffic retail environments where products need to be separated by flavor, size, or type. The four-cell grid keeps merchandise organized as inventory depletes, avoiding the messy appearance common in open dump bins. The tall rear header keeps the brand message visible even when the display is fully stocked.

Mixed-Flavor Beverage or Snack Promotions

When launching a new product line with multiple variations, the cross-divider system provides equal presentation space for four distinct SKUs. This keeps heavier or more popular items from crushing or burying the rest of the assortment.

Seasonal Merchandise Rollouts

For temporary retail events, the freestanding pedestal elevates seasonal goods to an accessible shopping height. The flared collar and internal support piece provide the necessary rigidity to hold bulkier seasonal items for the duration of the promotion.

High-Traffic Store Floor Organization

Unlike simple open bins that become disorganized quickly, the rigid compartments keep products standing upright and facing the shopper. This structured presentation is useful for cosmetics, boxed snacks, or bottled beverages.

Brand Managers and Co-Packing Operations

Brand Managers and Co-Packing Operations

Retail rollouts using this display require planning for the kitting and assembly stages. Because the structure consists of six separate corrugated pieces, co-packers must bundle the flat components into a master shipper. Store staff will then follow a step-by-step process to erect the pedestal, insert the support tray, and lock the dividers into place before loading the product.

Retail Merchandising Teams

Merchandisers rely on the tall rear header and flared collar to draw attention in crowded aisles. The manual assembly process means store teams need clear instructions, but the resulting display offers a much cleaner presentation than fast-erecting alternatives.

Trade Marketing Campaigns

Campaign planners use the four distinct cells to negotiate premium floor space for multi-product promotions. The large printable surface area on the base walls and header allows for cohesive campaign branding visible from multiple angles.

When to Consider Simpler Dump Bins

Fast-Setup Pop-Up Bins and Open Dump Displays

If store staff have limited time for assembly, or if the product does not need to be strictly separated into quadrants, a one-piece pop-up dump bin is often a better choice. The EVC62186 trades assembly speed for rigid organization and a structured presentation.

Multi-Tiered Shelf Displays

If the product mix includes many small items that would get lost in a deep tray, or if vertical stacking is required to maximize SKU count, a tiered shelf display is a better fit. The four-cell tray is designed for bulkier items that can be grouped horizontally.

Board Grade, Flute Profile, and Print Surface

Board Grade and Flute Profile

The weight of the displayed products dictates the required board strength. While a common B-flute works well for lighter items, heavier goods may require a thicker C-flute or double-wall board to keep the tray from sagging.

Print Surface Planning

Because this is a point-of-purchase unit, the base walls, header, and visible tray surfaces are typically specified for high-quality flexographic or litho-laminated printing. The internal support piece is rarely printed.

Assembly Instructions and Store Rollout

Since the display arrives in six flat pieces, planning for store-level assembly is necessary. Providing printed instructions or a QR code to a video guide helps retail staff erect the base, insert the support, and lock the dividers without frustration.

Cell Depth and Product Fit

The depth of the tray and the height of the dividers must be matched to the product dimensions. Items that are too tall may obscure the header, while items that are too short may be difficult for shoppers to reach.

Adjusting Cell Depth and Header Height

Adjusting Cell Depth and Header Height

The template allows for practical modifications to fit specific product dimensions. The depth of the four cells can be increased for taller items, and the rear header can be scaled up or down depending on the required branding area.

Scaling the Pedestal Base

The overall height of the pedestal base can be adjusted to bring the products to a comfortable shopping level. A taller base improves visibility but requires a wider footprint to maintain stability.

Modifying the Flared Support Collar

The angle and width of the flared collar can be adjusted to change the visual profile of the display. This also affects how the internal support piece fits within the base tube.

Packing details

Kitting and Master Shipper Requirements

This display is not a shipping container. The six flat components must be kitted together and packed inside a protective corrugated master shipper for transit to the retail location.

Additional notes

Physical Load Testing Before Production

Because the tray is suspended on a flared collar and internal support, a physical prototype should always be tested with the actual product weight to verify the board grade keeps the tray from sagging over time.

Related Retail Floor Displays

FAQs

Can this display be shipped with the products already loaded?

Generally, no. The interlocking tray and divider structure is designed to be assembled at the retail location. Shipping it fully assembled and loaded would require a large protective outer crate and risks damaging the display during transit.

How does the base support the weight of the products?

The base tube features top flaps that fold outward and downward to create a flared collar. An internal corrugated support piece is inserted into the base, and the horizontal tray rests on this reinforced collar, transferring the weight down the vertical walls to the floor.

Do the dividers require glue to stay in place?

No. The two divider panels feature central slots that allow them to slide together into a cross shape. This cross then drops into diagonal slots in the horizontal tray, locking the grid in place without adhesive.

What parts of the display are typically printed?

The most visible areas are the tall rear header, the four outer walls of the pedestal base, and the top-facing surfaces of the tray and dividers.

Can the number of cells be changed?

This template is engineered for a four-cell cross divider. Changing the number of cells requires a different structural template so the interlocking slots align correctly.

Does the base require any gluing during manufacturing?

Yes. While the store assembly is mostly tab-and-slot, the main pedestal base is manufactured with a glued side seam so it can be popped open easily at the store.

What board grade is recommended for the support tray?

The tray and internal support piece bear the direct weight of the products. For heavy beverage or liquid products, a double-wall corrugated board is often required to keep the tray from sagging over time.

How is the display packed for distribution to stores?

The six corrugated components are delivered flat. They are typically kitted together and placed inside a separate corrugated master shipper, which shields the printed surfaces during transit to the retail location.

Keep your retail presentation organized and clearly visible from the aisle to the checkout.