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EVC62204

Multi-Step Corrugated Floor Display

  • Available in a wide range of custom configurations & material selection.
  • Order 1 sample. Or order 100K+ units. Or anything in between.
  • Affordable delivery across North America.
  • Design support, warehousing, testing, assembly available.
  • Widest machinery capability in America via 30+ specialist partner plants.
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Product details

Top highlights

  • Multi-piece construction with an internal support grid
  • Delivered flat for manual assembly and kitting
  • Customizable step count and tray dimensions

About this product

A freestanding, multi-tiered corrugated display designed for high-visibility retail promotions. This structure uses a zig-zag step panel and individual product trays to present merchandise across multiple levels, making it well-suited for end-caps and aisle features.

Because it relies on a multi-piece tab-and-slot construction with an internal load-bearing grid, it is delivered flat as a kit. It is typically assembled and loaded by a co-packer before being shipped to retail stores.

Common uses

  • End-cap promotions
  • Aisle displays for product families
  • Beverage or heavy item presentation when using double-wall board

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

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Retail Promotions and Product Families

End-Cap and Aisle Features

The stepped profile ensures products on lower tiers remain visible, making it a useful option for displaying product families, flavor assortments, or promotional items in high-traffic retail zones.

Heavy Product Presentation

Unlike simple folded displays, this structure includes a hidden internal support grid. When produced in a heavier double-wall board, this grid carries the vertical load directly to the floor, preventing the steps from sagging under the weight of beverages or dense goods.

Multi-Flavor or Variant Assortments

The tiered shelves naturally separate different product variations. This allows brands to present multiple flavors, colors, or sizes in a single organized footprint without mixing inventory.

High-Traffic Retail Promotions

The tall, stepped design draws attention in busy aisles. The individual trays keep merchandise contained and organized even as consumers remove items throughout the day.

Co-Packing and Retail Rollouts

Co-Packing and Kitting Operations

This display consists of at least seven distinct flat blanks. Because of the assembly time required to build the outer shell, insert the support grid, fold the steps, and lock in the individual trays, it is usually built and loaded at a co-packing facility rather than by retail store staff.

National Retail Rollouts

For large campaigns, the flat components are collated into kits and shipped to regional distribution centers. The flat delivery reduces freight volume before the displays are erected and loaded.

Brand Activations and Seasonal Campaigns

The large printable surface area on the side walls, front base, and optional header panel provides ample room for seasonal branding and promotional messaging.

When to Consider Simpler Displays

Fast In-Store Setup

If retail staff must assemble the display on the floor with limited time, a multi-piece kit may cause compliance issues. Review pop-up displays or pre-glued structures that require fewer manual steps.

Countertop or Shelf-Ready Needs

If floor space is unavailable or the product volume is small, a freestanding floor unit is unnecessary. Review smaller shelf-ready trays or counter displays that fit directly onto existing retail shelving.

Planning Your Display Kit

Board Grade and Internal Support

The outer shell, trays, and steps can often use a standard single-wall board for high-quality printing. However, the hidden internal holder may require a heavier double-wall board to support the payload. Discussing product weight early ensures the slot tolerances are cut correctly for mixed board thicknesses.

Print Strategy

Because the display is built from separate pieces, you can optimize print costs. The outer body panels and tray interiors require high-graphic printing, while the internal support grid remains hidden and can be left unprinted.

Step Count and Product Fit

The number of tiers should be matched to the height of the product and the target overall display height. Taller products may require fewer, deeper steps to remain stable and accessible.

Master Shipper Requirements

This display is not designed to travel through parcel networks on its own. Whether shipped flat as a kit to a co-packer or shipped fully assembled and loaded to a retailer, it requires a protective corrugated master shipper.

Customizing the Tiers and Trays

Step Count and Dimensions

The template can be adjusted for different product sizes. Changing the number of tiers or the depth of each step automatically recalculates the internal support grid and the size of the individual product trays.

Header Panels

A custom header can be added to the top of the back wall to increase branding space and draw attention in crowded aisles.

Tray Lock Hole Adjustments

The locking tabs that secure the individual trays to the steps can be modified. Tighter tolerances can be specified for heavier products to ensure the trays do not shift during consumer interaction.

Packing details

Master Shipper Requirements

This display is not designed to travel through parcel networks on its own. Whether shipped flat as a kit to a co-packer or shipped fully assembled and loaded to a retailer, it requires a protective corrugated master shipper.

Additional notes

Tray locking mechanism

Each individual product tray features lock holes that engage with tabs on the step panel, preventing the trays from sliding forward when consumers remove products.

Related Retail Displays

EVC61065: Counter Display

Review this alternative if the retail environment requires a smaller footprint that sits on a counter or shelf rather than the floor.

FAQs

Can retail store staff assemble this display?

While possible, it is not recommended for quick in-store setup. The display requires aligning multiple large panels, inserting a support grid, and folding individual trays. It is best suited for co-packers who can assemble and load it before retail delivery.

How much weight can the steps hold?

The weight capacity depends entirely on the board grade chosen for the internal support grid and the steps. Because the load transfers through the grid to the floor, it can be engineered to hold heavy items like beverages, provided the material is specified correctly.

Can we change the number of shelves?

Yes. The structure can be modified to feature more or fewer tiers depending on your product height and the total desired height of the display.

How is the display delivered?

The components are die-cut and delivered flat. Because there are multiple large pieces, they are typically bundled together as a kit inside a master shipper.

Do all pieces need to be printed?

No. The internal support grid is completely hidden once the display is assembled, so it can be produced in plain kraft board to reduce costs.

How are the components manufactured?

The display consists of multiple large blanks with precise interlocking slots. For volume rollouts, these are produced using flatbed die-cutting equipment. Prototypes can be digitally cut to verify the fit and load capacity before full production.

Does the display require a master shipper?

Yes. Whether it is shipped flat as a kit to a co-packer or shipped fully assembled and loaded to a retail store, it requires an outer corrugated master shipper to protect it during transit.

Can different board grades be mixed in the same display?

Yes. It is common to use a high-quality single-wall board for the printed outer panels and a stronger double-wall board for the hidden internal support grid. The slot widths must be adjusted in the design to accommodate the different material thicknesses.