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EVC62302

Three-Sided Balcony Tower Display

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
Widest machinery capability in America via 30+ specialist partner plants.

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Product details

Top highlights

360-degree retail visibility with a triangular footprint
Individual balcony shelves lock mechanically into the central tower
Delivered flat for manual assembly at the store or pack-out facility

About this product

The EVC62302 is a freestanding, multi-piece corrugated floor display built around a strong triangular core. Featuring individual balcony-style shelves that protrude from all three faces, it is designed to maximize 360-degree product visibility in retail aisles and open floor spaces.

Because the display relies on a central three-wall pillar, it offers excellent vertical crush resistance while maintaining a smaller footprint than a traditional four-sided tower. The shelves lock into the main body mechanically, making it a customizable platform for lightweight impulse items, cosmetics, and promotional rollouts.

Common uses

Impulse buys, lightweight cosmetics, promotional snacks, end-cap rollouts.

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Retail and Promotional Display Roles

Freestanding aisle and open-floor promotions

The three-sided design naturally draws attention from multiple directions, making it effective for open retail spaces where shoppers approach from different angles. It is frequently used for seasonal promotions, new product launches, and lightweight impulse items.

Lightweight sorted merchandise

With multiple individual bins, this display excels at presenting sorted assortments, such as different flavors, colors, or small packaged goods, keeping them organized and accessible.

Open end-cap and corner placements

While it requires more depth than a flat wall display, the triangular footprint fits well into open corners or wide end-cap spaces where traffic flows around the unit.

Multi-variant product launches

The high number of individual shelves allows brands to dedicate specific bins to different product variations, making it easy for consumers to browse a complete product line in one location.

Merchandising and Pack-Out Situations

Retail rollouts and pack-out operations

This display is typically shipped flat to a fulfillment center or directly to retail stores. Because it requires manual assembly, folding the main triangular tower and individually erecting and inserting each shelf, buyers must plan for the associated labor time during the pack-out phase.

Trade show and event merchandising

The flat-packed delivery and mechanical assembly make this a practical choice for temporary event spaces where a tall, visible presentation is needed without permanent fixtures.

Seasonal impulse programs

For short-term holiday or seasonal pushes, the corrugated construction provides a striking temporary presentation that can be recycled after the promotion ends.

When to Consider a Different Display Style

Heavy or bulky products

The cantilevered balcony shelves are designed for lightweight retail goods. If you are displaying heavy bottles, canned beverages, or industrial hardware, a stacked tray display or a reinforced shelving unit with direct floor support under each tier is a safer choice.

End-cap walls with limited depth

A three-sided tower is meant to be viewed from all sides. If the display will be pushed flat against a wall or tucked into a shallow end-cap, a standard one-sided or two-sided display will use the available space more efficiently.

Key Display Configuration Choices

Shelf count and vertical spacing

The number of shelves and the distance between them dictate the overall height of the central tower. Adding more shelves increases the capacity but also increases the size of the main body blank, which affects cutting requirements and machine routing.

Board grade and slot matching

The shelves anchor to the tower by sliding a rear tongue into vertical slots on the body. The width of these slots must be precisely matched to the thickness of the corrugated board used for the shelves. If the board grade changes, the slot dimensions must be updated to prevent the shelves from drooping or tearing the tower wall.

Assembly labor and pack-out location

Buyers must decide whether the display will be assembled and loaded at a central fulfillment center or shipped flat to individual retail stores for staff assembly. The multi-piece nature of the display requires clear instructions for store-level setup.

Print surface and graphic presentation

The main triangular body is typically printed on the outside facing panels. Depending on the visual design, the individual shelves may require two-sided printing or litho-lamination so that the inside of the product bins matches the exterior branding.

Adjusting the Tower and Shelves

Customizing shelf dimensions

The width and depth of the individual balcony bins can be adjusted to fit specific product sizes. However, extending the depth of the shelf increases the cantilever stress on the rear locking tongue, which may require a stiffer board grade to maintain stability.

Adding a custom header

While the base template focuses on the tower and shelves, a custom printed header panel can be integrated into the top of the triangular core to increase branding visibility.

Adjusting vertical shelf spacing

The distance between shelves can be modified to accommodate taller products. Increasing the spacing will either reduce the total number of shelves or increase the overall height of the central tower.

Packing details

Production routing and blank size

The main body of the tower is a single, exceptionally large corrugated blank. Depending on the final height and shelf count, this piece usually requires a large-format flatbed die-cutter or a digital cutting table, which influences production routing.

Additional notes

Print surfaces for the tower and shelves

FAQs

Does this display require glue or tape to assemble?

No. The entire structure relies on native mechanical locks. The main triangular tower secures with a tuck tongue, and the individual shelves lock into place using rear insertion tongues that seat inside the hollow core.

How much weight can the balcony shelves hold?

These shelves are cantilevered, meaning they are supported entirely by the rear lock rather than resting on the floor. They are intended for lightweight retail items. Any specific weight requirement should be physically tested with a prototype using your chosen board grade.

Can the tower and the shelves be made from different materials?

Yes, it is common to use a heavier board for the central tower to prevent buckling and a slightly thinner board for the shelves. If different materials are used, the mounting slots on the tower must be precisely sized to match the exact thickness of the shelf material.

How is this display shipped to stores?

The display is delivered flat. The large body blank and the nested shelf blanks are typically stacked on a pallet or packed in a master shipper, minimizing transit volume before manual assembly at the final destination.

Can I change the number of shelves per side?

Yes. The template can be configured for different shelf counts and vertical spacing. Keep in mind that adding shelves increases the overall height of the tower and the size of the main corrugated blank.

Should I request a physical sample before ordering?

Yes. Because the stability of the shelves depends on the exact friction fit between the locking tongue and the tower slot, a physical prototype is important to verify that the shelves sit level and support your specific product weight.

Can the shelves be adjusted after the display is assembled?

No. The vertical slots are cut into the main tower body during production. The shelf positions are fixed once the display is manufactured.

What board grade is typically used for the central tower?

A sturdy board, such as C flute or a double-wall grade, is often used for the central tower to provide vertical crush resistance and prevent the walls from buckling under the combined weight of the loaded shelves.