Retail Floor Display Applications
Eyewear and Sunglasses
The protruding holder strips are cut to cradle the bridge or temples of eyeglasses. This setup presents lightweight, high-visibility items so they are accessible from multiple sides of the tower.
Lightweight Hanging Accessories
Beyond glasses, the notched holders can support small carded accessories or lightweight looped items, provided the product weight does not tear the corrugated slots.
Temporary Promotional Floor Stands
Because the entire structure is corrugated and ships flat, it serves well for seasonal promotions or temporary brand features where a permanent metal or acrylic fixture is unnecessary.
Multi-Sided Retail Viewing
The octagonal base allows products to be hung on four or more faces, maximizing product density in a compact footprint for open floor spaces.
Rollouts and Store-Level Setup
Retail Campaigns and Promotional Rollouts
Because the display ships completely flat, it is practical to distribute to multiple retail locations. Store staff assemble the tower, caps, and holders on-site without needing tools or adhesives.
Optical Shops and Pharmacies
The freestanding footprint allows optical retailers to place the tower away from wall shelving, creating a dedicated focal point for a specific brand or seasonal collection.
Trade Shows and Pop-Up Shops
The lightweight, tape-free assembly makes this tower easy to transport, set up, and break down for temporary events.
When to Consider Different Display Styles
Heavy Products or Shelved Goods
This tower relies on slotted holder strips to bear weight. If you are displaying heavy items, boxed goods, or products that need to sit flat, a tiered shelf display is a safer choice than a hanging tower.
Pre-Packed Fulfillment
Because the holder strips must be woven into the tower during setup, this display cannot be shipped fully assembled and loaded with product. If you need a display that ships with goods already in place, look at pre-packed shipper-displays.
Planning the Kit and Materials
Mixed Board Grades for Strength and Detail
The display is designed to support different board thicknesses for its components. A heavier flute can be used for the main tower and caps to provide vertical rigidity, while a thinner board can be used for the holder strips to allow for precise, clean cutouts.
Kit Collation and Outer Packaging
This display consists of multiple separate pieces (one base, two caps, and several holder strips). These parts must be collated into a single kit and packed into a separate outer corrugated box for transit.
Assembly Labor and Floor Space
The main base panel is large when laid flat. Assembly requires enough floor space to fold the octagonal tube, insert the stabilizing caps, and manually weave each holder strip into the vertical slots.
Print Matching Across Components
If you choose to use different board grades for the tower and the holder strips, discuss how to maintain color consistency across the different materials during printing.
Adjusting Height and Capacity
Display Height and Row Count
The overall height of the tower is driven by the number of vertical display positions (rows) needed. Increasing the row count makes the main base panel longer, which may require larger flatbed cutting equipment.
Holder Strip Width and Spacing
The width of the individual holder strips and the horizontal distance between them can be adjusted to accommodate wider sunglasses or narrower reading glasses.
Cap and Base Angles
The top and bottom caps lock the tower into an octagonal shape. The exact angles of these corner panels can be modified to change the overall footprint.
Packing details
Matrix Waste and Stripping
The numerous small cutouts in the holder strips and the vertical slots in the main base generate a large amount of matrix waste during die-cutting. Ensure your production plan accounts for stripping these details cleanly.
Additional notes
Print matching across components
If you choose to use different board grades for the tower and the holder strips, discuss how to maintain color consistency across the different materials during printing.
FAQs
Does this display require glue or tape to set up?
The entire structure, including the main seam, end caps, and holder strips, locks together using mechanical tucks and slots without requiring glue or tape.
Can the holder strips be made from a different material than the main tower?
The design accommodates mixed board grades, allowing you to use a sturdy board for the tower's stability and a thinner board for the detailed cutouts on the holder strips.
How does this display ship to stores?
The components (base, caps, and holders) are die-cut and shipped flat. They must be packed inside a separate outer shipping box to protect them during transit.
Can the number of glasses held on the tower be changed?
The template can be adjusted to add or remove rows, which will change the overall height of the tower and the length of the holder strips.
Is this display suitable for heavy items?
The weight of the product is borne by the small locking tongues on the holder strips, making it suitable only for lightweight items like eyewear. Heavy products can tear the slots or shear the tongues.
How is this display manufactured?
Because of the large size of the unfolded base panel and the multiple separate components, it typically requires large-format flatbed die-cutting or digital cutting tables.
How long does it take to assemble in-store?
Weaving the holder strips through the vertical slots on the main tower is a repetitive manual task. Consider the assembly time required for store staff when planning a rollout.
Can this display be shipped fully loaded with product?
Because the holder strips protrude and must be woven into the tower during setup, this display cannot be shipped pre-packed. It must be assembled and loaded at the retail location.
