Interactive 3D

1 / 3

ICB10060

Two-Sided Retail Floor Display

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
Widest machinery capability in America via 30+ specialist partner plants.

Get pricing

Free white-glove consultations. Blazing-fast response time. Fast quotes.

Product details

Top highlights

Two-sided access for open retail spaces
Tool-free tab-and-slot manual assembly
Ships flat (knocked down) to reduce freight space

About this product

The ICB10060 is a freestanding, multi-shelf retail display designed for open floor plans and center-aisle placements. Because it lacks a solid back panel, shoppers can view and access products from both the front and the rear.

Constructed from rigid board components, the display relies on a tool-free tab-and-slot assembly. The shelves, folded base plinth, and interlocking header work together to help keep the unit stable while providing clear sightlines to the merchandise.

Common uses

Center-aisle grocery promotions
Open-floor apparel or boxed goods
Short-term retail campaigns
Dual-branded promotions

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Describe your project *

Approximate quantity *

Size if known

Files or competing quote (optional)Drag files here or choose filesAdd drawings, photos, dielines, quotes, specs, or other useful files.Max 5 files, 25 MB total.

Name *

Email *

Phone

Optional

More details

You can skip this whole part, or open a section and answer only what you know.

Size and quantity

Detailed dimensions

Units US customary (inches)Metric

What do your dimensions describe?

Overall width

Overall depth

Overall height

Height between shelves

Size notes

Quantity notes

Materials and print

Display board preference

Add details for display board preference

Display board details

Print and artwork

Add details for print and artwork

Print, finish, or artwork details

Shipping or storage context

Custom changes or unusual needs

How will the displays be packed and shipped?

What are your printing expectations?

Current box or specs

Do you have a current box, spec, or target sample?

Add details for do you have a current box, spec, or target sample?

Current box, known specs, or current problem

Destination ZIP or region

Company

Any deadline or timing constraint?

Retail Placements for Two-Sided Displays

Center-Aisle Merchandising

Without a back panel blocking the view, this display works well for wide aisles where foot traffic approaches from multiple directions. It allows dual-facing product presentation in a single footprint.

Light to Medium-Weight Boxed Goods

The flat shelves are well-suited for stacked boxes, packaged apparel, or lightweight consumer goods. Heavy items like beverages require careful review of the shelf span to manage the risk of the board sagging.

Short-Term Retail Campaigns

Because it ships flat and assembles without hardware, this format is useful for seasonal promotions or temporary product launches that require quick store-level setup.

Dual-Branded Promotions

The open-access design and two-sided header allow different brands, product lines, or seasonal messages to be displayed on opposite faces of the same unit.

Merchandising and Store Operations

Store-Level Assembly

The display ships flat as a set of die-cut or routed boards. Store associates assemble it by folding the base plinth and sliding the shelf tabs into the side wall slots. No tape, glue, or hardware is needed, but aligning multiple shelves into the second side wall does require care.

Pallet and Freight Logistics

Because the display is entirely multi-piece, the flat components nest efficiently for transit. This knocked-down format keeps shipping space low, though the components must be packed in a protective outer carton to reduce corner damage before they reach the store.

Open-Plan Retail Environments

In boutiques, pop-up shops, or large grocery aisles, a two-sided unit maximizes floor space by allowing shoppers to browse from either side without needing to walk around a solid back panel.

When to Consider a One-Sided Display

Wall or Endcap Placements

If the display will be pushed against a wall or the back of an endcap, a standard one-sided floor display is a better choice. One-sided displays use a solid back panel, which increases lateral stability and provides a large, uninterrupted rear branding surface.

Heavy Product Loads

For dense, heavy products, a display with a reinforced back panel, center support struts, or a different load-bearing design may be necessary to reduce the risk of shelves bowing over time.

Shelf Span, Material, and Print Planning

Material Thickness and Slot Fit

The stability of this display depends entirely on friction. The height of the tabs must exactly match the thickness of the chosen rigid board (often 10mm or 16mm). If the material changes, the cutting file must be updated so the joints remain tight.

Two-Sided Print Requirements

Because shoppers see the display from both sides, the header, the shelves, and both faces of the side walls are visible. Artwork should be planned for two-sided printing to make the most of the available branding space.

Base Construction and Cutting Method

The standard base uses V-cuts to fold a thick rigid board into a supportive plinth. This requires digital flatbed routing. If high-volume traditional die-cutting is preferred, the base may need to be redesigned with standard slots or scores.

Shelf Span and Weight Limits

The width between the side walls must be balanced against the weight of the products. Wider spans accommodate more items but increase the risk of center sag, especially with lighter board grades.

Adjusting Shelves and Dimensions

Shelf Count and Spacing

The number of shelves and the vertical clearance between them can be adjusted to fit the product height. Adding shelves increases the overall height and changes the center of gravity, which should be checked for tipping risk.

Shelf Span and Depth

The width between the side walls can be modified. The side walls naturally extend past the shelves, creating a recessed area that helps keep products in place.

Header Profile and Branding Area

The top header can be adjusted in height or contour-cut to match specific brand logos or promotional shapes, provided the interlocking slots at the bottom remain intact.

Packing details

Lateral Stability and Racking

Because there is no back panel, the display resists leaning through the tight fit of the shelf tabs and the interlocking top header. Ensuring the header is properly seated is critical for helping maintain side wall alignment.

Additional notes

Material thickness and slot tolerances

If you change the board grade or thickness, the CAD file's slot dimensions must be updated. If the slots are too wide, the display will wobble; if they are too narrow, it cannot be assembled.

FAQs

How does the display stay stable without a back panel?

The display relies on the interlocking top header, the folded base plinth, and the tight friction fit of the shelf tabs inserted into the side walls. When properly assembled with the correct material thickness, these connection points help the unit resist leaning.

Does this display require tools or glue to set up?

The entire unit uses a tab-and-slot design, meaning store associates build it by folding the base and sliding the components together without hardware or adhesive. Aligning multiple shelves into the final side wall does require some patience.

Can I change the number of shelves?

The template can be adjusted for more or fewer shelves, and the vertical clearance between them can be changed to match your product. Keep in mind that taller displays with heavy items on top should be checked for tipping.

Will the shelves sag under heavy products?

Shelf sag depends on the product weight, the width of the display span, and the rigidity of the board. For heavy items, you may need a thicker board, a narrower span, or a different display style with center supports.

How is this display shipped to stores?

It ships knocked down as a set of flat boards. This is highly efficient for freight, but the flat components must be packed inside a sturdy outer corrugated box to protect the edges and corners during transit.

What materials are typically used for this display?

It is usually cut from thick rigid paperboard, such as 10mm or 16mm honeycomb or inverted corrugated board. The standard base design uses V-cuts, which are typically produced on digital flatbed CNC routers rather than traditional die-cutters.

Can the header be printed on both sides?

Yes. Because this is a two-sided display intended for open floor placement, both faces of the header are visible to shoppers and can be fully printed with branding or promotional artwork.

Do I need a separate shipping box for this display?

Yes. The display components ship flat and do not form their own shipping container. You will need a separate corrugated outer carton to protect the rigid board edges during courier or freight transit.