Interactive 3D

1 / 3

ICB40010

3x3 Modular Exhibition Booth

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
Widest machinery capability in America via 30+ specialist partner plants.

Get pricing

Free white-glove consultations. Blazing-fast response time. Fast quotes.

Product details

Top highlights

Creates a freestanding 3x3 U-shaped footprint
Requires 16mm rigid board (ICB, honeycomb, or PVC foam)
Assembled on-site using glued connector gussets

About this product

The ICB40010 is a large-format, U-shaped modular wall system designed for trade show booths, event activations, and semi-permanent retail partitions. Built from nine tall vertical panels connected by glued edge gussets, it creates a rigid, freestanding environment without the need for traditional construction.

Because the structure relies on 16mm rigid board and permanent adhesive joints, it is best suited for installations where the wall will remain in place for the duration of an event or retail season, rather than being dismantled daily.

Common uses

Trade show booths
Semi-permanent retail partitions
Event activations

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Describe your project *

Approximate quantity *

Size if known

Files or competing quote (optional)Drag files here or choose filesAdd drawings, photos, dielines, quotes, specs, or other useful files.Max 5 files, 25 MB total.

Name *

Email *

Phone

Optional

More details

You can skip this whole part, or open a section and answer only what you know.

Size and quantity

Detailed dimensions

Units US customary (inches)Metric

What do your dimensions describe?

Overall width

Overall depth

Wall height

Size notes

Quantity notes

Materials and print

Display board preference

Add details for display board preference

Display board details

Print and artwork

Add details for print and artwork

Print, finish, or artwork details

Shipping or storage context

Custom changes or unusual needs

Where will this structure be installed?

What are your printing requirements?

How long will the structure remain assembled?

Do you need the exposed panel edges covered?

Current box or specs

Do you have a current box, spec, or target sample?

Add details for do you have a current box, spec, or target sample?

Current box, known specs, or current problem

Destination ZIP or region

Company

Any deadline or timing constraint?

Event and Retail Environments

Trade show booths

Provides a continuous, rigid backdrop for large-format printed graphics. The U-shape offers inherent shear stability for a freestanding footprint on the show floor.

Semi-permanent retail partitions

Acts as a physical divider for pop-up shops or seasonal floor layouts. The glued joints ensure the wall remains stable under normal foot traffic.

Event activations and photo backdrops

Creates a large, continuous surface for step-and-repeat branding or immersive environments, relying on the rigid board for a premium, flat appearance.

Showroom dividers

Separates distinct product collections within a larger showroom space, providing a clean, rigid backdrop for visual merchandising without permanent construction.

Trade Show and Visual Merchandising Teams

Event production teams

Needs a structure that ships flat on oversized pallets but builds into a massive, rigid presence on the show floor, avoiding custom carpentry.

Retail rollout managers

Requires a partition that looks premium and smooth, utilizing thick rigid boards rather than standard corrugated material for a high-end finish.

Experiential marketing agencies

Requires a commanding, freestanding structure that can be custom-printed and assembled on-site to create a branded footprint.

When to Consider Alternative Wall Structures

Frequent teardown required

If the booth must be assembled and disassembled daily, the permanent glued gussets of this structure are a poor fit. Review friction-fit or tab-locked modular walls instead.

Heavy shelving needs

This is a partition wall, not a load-bearing fixture. If the display must hold heavy retail products, a dedicated floor display or reinforced shelving unit is necessary.

Material, Print, and Installation Choices

Rigid board selection

The template is designed for 16mm materials like Inverted Corrugated Board (ICB), honeycomb board, or PVC foam. Standard folding carton or thin corrugated will bow and fail at this scale.

Print registration

Continuous graphics across the nine panels require precise large-format UV printing and careful alignment during installation to ensure the artwork matches up across the seams.

Adhesive strategy

The connector gussets must be glued into the angled panel slots on-site. The choice of adhesive depends on the specific board material and venue fire-retardancy rules.

Edge finishing and core concealment

Because 16mm boards have exposed cores, decide if the raw edge is acceptable or if edge-banding or specific routing techniques are needed for a premium look.

Panel Sizing and Footprint Adjustments

Overall height and width

The total footprint and wall height can be scaled, provided the individual panels do not exceed the maximum bed size of the CNC routing equipment.

Material thickness matching

If a board thicker or thinner than 16mm is used, the slot widths must be precisely adjusted in the template to ensure the gussets fit tightly and the glued joint holds.

Gusset sizing and placement

The length and vertical placement of the connector gussets can be adjusted to accommodate specific graphic layouts or to increase joint strength.

Packing details

Freight shipping and handling

Due to the 2400mm default panel height, this structure cannot ship via standard parcel networks. It requires oversized pallets and dedicated freight routing.

Installation labor

Assembly is a multi-person job. The walls must be held plumb and square while the adhesive in the gusset joints cures to prevent the structure from leaning.

Additional notes

Fire retardancy for event spaces

Trade shows and public event venues often require certified fire-retardant materials. Verify venue regulations before selecting the rigid board and adhesive.

FAQs

Can this booth be taken down and reused?

Because the connector gussets are glued into the panel slots for rigidity, the assembled wall is generally semi-permanent. Disassembly usually damages the joints, making it difficult to reuse the exact same panels.

How many people are needed to set this up?

Assembly requires a small team. Multiple people must hold the large panels upright and square while the adhesive is applied and cures.

Can this be made from standard corrugated cardboard?

A 2400mm tall freestanding wall requires rigid 16mm materials like honeycomb board, ICB, or PVC foam to prevent bowing and buckling under its own weight. Standard corrugated is too flexible for this span.

How are the large panels manufactured?

Due to the 2400mm default height, the panels and gussets are cut on large-format flatbed CNC routers. This digital cutting process is suited for low-volume event runs and project-based displays.

How is the booth delivered?

The nine main panels and connector gussets are delivered flat-packed on oversized freight pallets. They cannot be shipped via standard parcel couriers.

Can I span a single image across the entire back wall?

The artwork must be split across the three back panels during prepress. Precise print registration and careful on-site alignment are critical for a continuous graphic.

What type of adhesive is used for the gussets?

The choice of adhesive depends on the specific 16mm board material and the venue's safety requirements. Event spaces often require specific fire-retardant adhesives and boards.

Can I attach shelves or monitors to the walls?

This template is designed as a freestanding partition, not a load-bearing fixture. Attaching heavy monitors or shelving requires a structural review and likely additional reinforcement to prevent tipping or panel buckling.