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ECMA B14.02.00.00

Framed Presentation Tray

  • Available in a wide range of custom configurations & material selection.
  • Order 1 sample. Or order 100K+ units. Or anything in between.
  • Affordable delivery across North America.
  • Design support, warehousing, testing, assembly available.
  • Widest machinery capability in America via 30+ specialist partner plants.
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Product details

Top highlights

  • Four hollow buffer walls for a premium framed aesthetic
  • Unglued friction-lock design assembled by hand
  • Often paired with a sleeve or lid for complete retail closure

About this product

The ECMA B14.02.00.00 is an unglued, self-locking tray that features four hollow buffer walls, creating a thick, picture-frame perimeter around the product. This package provides excellent side-impact protection and a premium unboxing experience without the use of adhesive.

Because all four walls are manually rolled over and locked into the base, this tray involves significant assembly time and a large flat board footprint. It is typically chosen for high-value retail goods where the presentation justifies the manual labor.

Common uses

  • Premium cosmetics kitting
  • High-value electronics presentation
  • Luxury confectionery packaging
  • Fragile glassware presentation

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

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Premium Retail and Fragile Presentation

Premium retail kitting

Provides a high-end framed border for cosmetics, electronics, or luxury goods, elevating the perceived value of the contents.

Fragile item presentation

The hollow buffer walls act as crush zones, absorbing side impacts before they reach the primary product.

Luxury confectionery packaging

Creates a distinct, rigid-feeling base for chocolates or high-end sweets, often paired with a clear lid or custom inserts.

High-value electronics unboxing

Offers a clean, structured presentation for devices and accessories, keeping components separated from the outer edges.

High-Margin Goods and Boutique Gifting

Boutique retail and gifting

Brands looking for a distinct unboxing experience that stands out from standard single-wall trays often use this framed design.

Low-volume, high-margin product launches

Situations where the higher manual assembly cost and material footprint are absorbed by the product's premium margin.

E-commerce fulfillment with secondary outer packaging

When used for online orders, this tray acts as the premium inner presentation layer and is placed inside a secure corrugated shipper for transit.

When to Consider Glued or Single-Wall Trays

High-speed automated packing

If you need rapid, machine-erected trays, look at a glued four-corner tray, which shifts the folding work to the folder-gluer.

Cost-sensitive commodity packing

If the thick framed look is unnecessary, a standard single-wall unglued tray uses significantly less material and folds faster.

Board Caliper, Assembly Labor, and Closure

Board caliper and folding endurance

The board should have enough folding endurance to handle multiple 180-degree roll-over folds without cracking. The die-cutting template is usually adjusted to the exact board thickness so the inner walls sit flat without bowing.

Assembly labor budget

Fulfillment teams should budget for the time required to manually roll and lock all four buffer walls for every unit.

Secondary closure method

Because this is an open tray, it usually pairs with a matching lid, tight sleeve, or outer carton for final retail or transit closure.

Insert compatibility and depth

The hollow walls reduce the internal usable volume compared to the outer footprint. Inserts should be sized to fit the exact inner dimensions after the buffer walls are folded.

Buffer Width, Thumb Cuts, and Locking Tongues

Buffer wall width

The thickness of the hollow frame can be adjusted to increase the visual footprint or provide more crush space, though this increases the overall flat blank size.

Thumb cuts for access

Adding thumb cuts to the inner walls makes it easier for users to pull the tray apart or remove tight-fitting inserts.

Locking tongue taper

The friction locks can be tapered to adjust how tightly the rolled walls wedge into the base, depending on the board grade.

Board and packing details

Blank sprawl and material efficiency

The extended panels needed to form the four roll-over walls create a large, cross-shaped flat blank. This results in higher material usage and more offcut waste during die-cutting compared to standard trays.

Grain direction and bowing

To prevent the long inner walls from bowing outward, the board's grain direction is often run parallel to the longest buffer walls.

Thumb Cuts and Locking Tongue Variants

B14.02.00.00 (Base)

Standard friction locks without thumb cuts.

B14.02.00.00.b & .c

Includes thumb cuts on the inner walls, allowing easier manual disassembly or insert removal.

B14.02.00.00.d

Uses tapered locking tongues without thumb cuts, altering the friction fit for specific board types.

Additional notes

Board caliper and friction lock seating

The die-cutting template is usually adjusted for your exact board thickness. If the board is too thick for the template, the inner walls may bow and the locks can pop out.

Related Trays and Automated Alternatives

B49.20.00.00: Glued Framed Tray

Worth comparing if you need a similar thick-walled look but want automated folder-gluer production to reduce manual assembly time.

B15.00.00.00: Single-Wall Tray

Worth comparing if you need a simple, unglued tray without the material overhead of hollow buffer walls.

FAQs

Quantity or production path

Can this tray be erected automatically on a packing line?

The complex sequence of rolling over and locking all four hollow walls is designed for manual assembly rather than standard automated tray erectors.

Route/shipping

Does this tray use glue or tape to stay together?

The structure relies entirely on mechanical friction locks where the rolled walls tuck into the base panel, so no adhesive is needed.

Is this tray suitable for direct parcel shipping?

It is an open tray that provides no top protection, so it usually ships inside a secure outer carton or pairs with a tight sleeve for transit.

Board/finish behavior

What board types fit this design?

High-quality folding boxboard or solid bleached board is often chosen. The board should handle multiple tight folds without cracking. Heavy corrugated micro-flutes are generally too thick for the roll-over locks to seat properly.

Inserts and product fit

Can I use custom inserts with this tray?

The rigid inner walls provide an excellent, square foundation for holding die-cut paperboard or foam inserts.

Quantity or production path

How does the buffer wall width affect the material footprint?

Wider buffer walls increase the overall size of the flat blank, which reduces the number of trays that can be cut from a single sheet of board.

Inserts and product fit

How are the corners secured without adhesive?

The short walls fold over the corner tabs of the long walls and tuck into the base, locking the entire frame together using friction.

Quantity or production path

Can the tray be flattened and reused?

While it can be carefully unfolded, the friction locks and tight creases are primarily designed to stay erected once assembled. Repeated opening may weaken the locking tabs.