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ECMA E11.20.00.00

Wrap-Around Retail Sleeve for Cylindrical Products

  • Available in a wide range of custom configurations & material selection.
  • Order 1 sample. Or order 100K+ units. Or anything in between.
  • Affordable delivery across North America.
  • Design support, warehousing, testing, assembly available.
  • Widest machinery capability in America via 30+ specialist partner plants.
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30+specialist partner plants

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Product details

Top highlights

  • Uses recessed inner flaps to grip cylindrical products
  • Leaves product ends partially visible for retail display
  • Available with an optional pegboard hanging panel

About this product

The E11.20.00.00 is a specialized wrap-around folding carton designed to cradle a single cylindrical product, such as a bottle, jar, or tube. Instead of fully closed end flaps, this sleeve uses small retaining tabs that fold inward to grip the product's curved edges, keeping it in place while leaving the top and bottom partially visible for retail display.

Delivered as a flat blank or a pre-glued knock-down sleeve, it provides a large, uninterrupted billboard for branding while integrating into automated cartoning or wrap-around packing lines.

Common uses

  • Cosmetics tubes
  • Specialty beverage bottles
  • Rolled posters or apparel
  • Pillar candles

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

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Retail Display for Bottles, Tubes, and Jars

Cosmetics and personal care tubes

Provides a stable base and a large branding surface for tall, narrow tubes while keeping the cap visible to consumers.

Specialty beverages and spirits

Frames the bottle for premium shelf presentation, allowing the glass and closure to remain part of the display.

Rolled goods and apparel

Acts as a structural band for rolled posters, playmats, or textiles, preventing them from unrolling while offering a flat surface for barcodes and graphics.

Pillar candles and home fragrance

Frames cylindrical candles on the shelf while allowing shoppers to see the wax color and smell the fragrance through the open ends.

Retail and Packing Environments

Automated cartoning and wrap-around lines

This sleeve fits well with automated fulfillment. It can be supplied pre-glued for standard lines or as flat blanks for wrap-around equipment.

Pegboard and shelf retail displays

The flat base allows the sleeve to stand upright on shelves, while the optional hanging variant adapts the exact same package for pegboard hooks.

Multi-pack and gift set inserts

When packing multiple bottles into a larger master gift box, this sleeve acts as a structural inner frame that helps organize the presentation.

When to Consider a Fully Enclosed Carton

Parcel shipping and e-commerce fulfillment

Because the ends are open and the product is partially exposed, this sleeve is not intended for standalone courier shipping. If the package will be mailed individually, consider a fully enclosed reverse tuck or mailer box.

Loose or multi-component kits

The retaining flaps are designed for a single, rigid cylinder. If you are packing multiple loose items or granular products, evaluate a sealed-end carton.

Packing Route and Flap Adjustments

Pre-glued sleeves versus flat blanks

Discuss your packing equipment early. Automated cartoning lines often use pre-glued sleeves that open for loading, while wrap-around equipment uses flat blanks that are folded directly around the product.

Matching flap geometry to product diameter

The retaining flaps should be sized to the exact diameter and curvature of your product. Testing with a physical sample of the bottle or tube helps ensure the flaps grip without tearing.

Board grade and grain direction

The chosen board must balance overall sleeve rigidity with the flexibility needed for the small retaining flaps to fold cleanly. Grain direction should also be evaluated to prevent the side panels from bowing.

Surface finish and moisture resistance

If the sleeve will hold chilled beverages or bathroom cosmetics, discuss moisture-resistant coatings to prevent the open edges and retaining flaps from weakening in humid environments.

Customizing the Retaining Flaps

Retaining flap depth and angle

The depth of the retaining flaps determines how far they reach into the tube to grip the product. This can be adjusted based on the slope of the bottle's shoulder or the cap's profile.

Flap offset and clearance

Small cutouts near the flap hinges can be adjusted to help the flaps fold inward smoothly without binding against the main tube corners.

Glue flap width and placement

The manufacturer's joint can be widened or adjusted to match the specific feeding and sealing requirements of your chosen automated packing equipment.

Board and packing details

Master shipper requirements for transit

This is a primary retail package. It relies on an outer master carton to protect the exposed product ends from dust, moisture, and impact during pallet or parcel transit.

Crease memory and flap retention

The retaining flaps rely on board memory to stay folded inward against the product. If the board is too stiff, the flaps may spring outward; if too weak, they may not hold the cylinder.

Hanging Hole and Retail Options

Pegboard Hanging Panel (E11.20.00.00.a)

Adds an extended top panel with a die-cut hanging hole, allowing the sleeve to be displayed on retail pegboards.

Additional notes

Physical product samples for flap sizing

Because the retaining flaps rely on friction and geometry to hold the cylinder, physical testing with the actual product is highly recommended before full production.

Manual assembly labor

Wrapping the board, sealing the seam, and folding the retaining flaps by hand is labor-intensive. This package runs well on automated lines but can be slow for manual kitting.

Related Retail and Sleeve Packaging

ECMA Group A: Straight Tuck Carton

Consider this alternative if the product requires full dust protection or a completely enclosed presentation.

ECMA Group F: Standard Open Sleeve

Evaluate this option if the sleeve is only needed for branding and product retention is handled by an inner tray.

FAQs

Product Fit and Retention

How does the sleeve keep the product from sliding out?

Four small retaining flaps, two at each end, fold inward to create a recessed frame. These flaps rest against the curved surface of the cylindrical product, physically blocking it from slipping out of the open ends.

Shipping and Route

Can this sleeve be shipped directly in the mail?

Because the ends are open and the product is partially exposed, this sleeve is designed strictly for primary retail display. It usually requires an outer master carton or mailer for parcel transit.

Production and Packing

How is this sleeve assembled on the packing line?

It can be supplied in two ways: as a pre-glued flat sleeve that is opened and loaded on a cartoning line, or as a flat blank that is wrapped around the product and sealed directly on wrap-around equipment.

Material and Board

Which board types suit this design?

The right board depends on the product weight and print requirements. It needs to provide a smooth surface for retail printing while maintaining the right balance of stiffness and flexibility, allowing the small retaining flaps to fold inward without cracking.

Variants

Can this sleeve be hung on a retail pegboard?

The E11.20.00.00.a variant includes an extended top panel with a die-cut hanging hole, making it easy to transition from shelf standing to pegboard display.

Customization

Can the retaining flaps be adjusted for different bottle sizes?

The width and depth of the retaining flaps should be matched to the exact diameter and curvature of your specific product to help ensure a proper fit.

Production and Packing

How is the side seam secured?

The main tube is secured with a glued side seam. It is not a friction-locked structure, so a sealed joint is required either before delivery or during the wrap-around packing process.

Product Fit and Retention

Can this sleeve hold multiple items?

The retaining flaps are designed to grip a single rigid cylinder. Packing multiple loose items usually points toward a fully enclosed carton or a specialized inner tray.