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ECMA F70.52.00.00

Paperboard Pouch with Expanding Base

  • Available in a wide range of custom configurations & material selection.
  • Order 1 sample. Or order 100K+ units. Or anything in between.
  • Affordable delivery across North America.
  • Design support, warehousing, testing, assembly available.
  • Widest machinery capability in America via 30+ specialist partner plants.
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30+specialist partner plants

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To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

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Product details

Top highlights

  • Ships flat and opens with a squeeze
  • Curved bottom gusset allows the pouch to stand upright
  • Open top often uses a secondary seal like a sticker or ribbon if closed

About this product

The F70.52.00.00 is a premium folding carton pouch designed with a curved, expanding bottom gusset. Delivered completely flat, it opens with a simple squeeze of the sides, creating a freestanding bag for cosmetics, confectionery, and luxury retail items.

Unlike a flat sleeve, the lens-shaped base provides internal volume and allows the bag to stand upright on a shelf or counter. The open top features a contoured edge for easy access, making it a fast, elegant solution for hand packing.

Common uses

  • Cosmetics and beauty products
  • Confectionery and loose treats
  • Luxury gift packaging
  • Boutique retail checkout bags
  • Promotional event kits

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

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Retail, Cosmetics, and Gift Packaging

Cosmetics and Beauty Packaging

The elegant shape and smooth board surface make this pouch a strong fit for lightweight beauty products, travel-size items, or promotional samples. The flat panels support high-end finishes like foil stamping or embossing.

Confectionery and Loose Treats

For chocolates, candies, or specialty foods, the expanding base provides enough volume for loose items while maintaining a structured, gift-ready appearance. The bottom corners are not sift-proof for fine powders.

Luxury Gift and Checkout Bags

Used as a primary retail bag, it offers a more rigid and branded presentation than a plain paper bag. The contoured top makes it easy for staff to open and hand to a customer.

Promotional Kits and Event Giveaways

The flat-shipping format makes it easy to transport to events, while the quick pop-open setup allows staff to assemble gift bags on demand without taking up table space.

Manual Fulfillment and Retail Display

Manual Fulfillment Operations

This pouch is designed for hand setup. Because it opens with a squeeze, hand-packing is very fast, making it useful for short runs or boutique fulfillment.

Premium Retail Display

The bag relies on the product inside to help it stand stably. It is best suited for items that settle into the base, providing a low center of gravity for shelf display.

Boutique Checkout and Point of Sale

For low-volume, high-margin retail, the pouch serves as an elevated checkout bag that reinforces brand value as the customer leaves the store.

Heavy Products and Parcel Shipping

Heavy or Bulky Products

The curved bottom creases bear the weight of the product. Heavy items can pull the side seams inward or distort the base. For heavier goods, a flat-bottom carton or a bag with a reinforced block base is worth comparing.

E-commerce and Parcel Shipping

This is a primary retail container with an open top. It offers no security for courier networks and should be placed inside a rigid outer shipper for parcel delivery.

Board Stiffness, Closure, and Production Routing

Board Flexibility vs. Stiffness

The pouch relies on a folding boxboard that strikes a balance: it needs enough stiffness to stand upright but enough flexibility that the curved bottom creases open without cracking. Heavy boards may bind or refuse to open easily.

Top Closure Strategy

The base template has an open top. If the pouch needs to be sealed, decide whether to use a branded sticker, a fold-over flap modification, or punch holes for a ribbon tie.

Production Routing for the Transverse Fold

Because the side glue flaps fold inward before the main body folds in half, the blank often involves specific folder-gluer routing. High-volume runs should verify this setup early, while short runs may rely on hand-gluing.

Base Expansion Depth and Stability

The depth of the curved gusset determines how much volume the bag holds and how stable it is when standing. A deeper gusset holds more but changes the visual profile of the front panel.

Top Contours and Gusset Depth

Top Contour Modifications

The default top features a tab and cutout for easy opening. This profile can be modified to a straight cut, a wavy edge, or extended to include a fold-over closure flap without changing the base mechanics.

Gusset Depth Adjustment

The depth of the bottom expansion can be adjusted, but the curved creases need precise geometry to ensure the bag folds completely flat. Deep gussets may need testing to confirm the bag still opens smoothly.

Integrated Ribbon Holes or Handles

For gift applications, the top panels can be die-cut with matching holes to accept a ribbon tie or a small rope handle, turning the pouch into a complete carrier.

Board and packing details

Grain Direction and Curved Creases

Grain direction typically runs parallel to the main central fold to ensure a clean, crack-free edge. The curved creases need precise die-cutting so they fold cleanly without cutting through the board.

Additional notes

Print Surface and Scuff Risk

The flat front and back panels offer excellent, uninterrupted surfaces for high-end graphics, foil stamping, or embossing. Because the bags ship flat, scuffing during transit is minimal.

Related Folding Carton Bags

F70.53.00.00: Bag with Folded Sides

Worth comparing if you need internal volume but prefer side gussets instead of a curved bottom gusset.

FAQs

Product Fit and Use

Does this pouch stand up on its own?

The curved bottom gusset flattens slightly under the weight of the product to form a resting base. Stability depends on the product inside; items that settle evenly work well.

Can this bag hold heavy items?

Heavy weight presses directly on the curved bottom creases and pulls inward on the side seams. This can cause the corners to tear or the bag to lose its shape, making it better suited for lightweight goods.

Closure and Sealing

How is the top of the pouch closed?

The base design is an open-top pouch. It is typically closed by applying a branded sticker across the top edges, or by modifying the template to include ribbon holes or a fold-over flap.

Production and Packing

Is this pouch suitable for automated filling?

This pouch is designed for hand setup. An operator squeezes the sides to open the bag before dropping the product inside, making it a fast hand-packing solution rather than an automated one.

Materials and Finish

What board thickness works well for the curved base?

A flexible but sturdy folding boxboard, typically around 280gsm, is common. If the board is too thick, the curved creases may crack or the bag may refuse to open easily.

Production and Packing

How is the pouch delivered for packing?

It is delivered completely flat with the side seams already glued by the manufacturer. This makes it highly efficient for shipping and storage before use.

Adjustments and Options

Can the top opening shape be changed?

The standard template uses a tab and cutout to help pull the panels apart, but this can be changed to a straight edge, a custom curve, or a fold-over flap depending on the brand presentation.

Materials and Finish

Will the curved base crack during setup?

Cracking is usually avoided by aligning the board grain parallel to the main fold and choosing a board grade that is not overly thick or brittle.