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ECMA F20.37.00.00

Presentation Tray with Rounded Ends

  • Available in a wide range of custom configurations & material selection.
  • Order 1 sample. Or order 100K+ units. Or anything in between.
  • Affordable delivery across North America.
  • Design support, warehousing, testing, assembly available.
  • Widest machinery capability in America via 30+ specialist partner plants.
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Product details

Top highlights

  • Tall rounded ends for continuous branding
  • Open top for direct product access or film overwrapping
  • Standard version uses automated gluing, with manual-setup variants available

About this product

This open-top tray features low side walls and tall, rounded end panels that create a basket-like presentation. It is often used for bakery goods, confectionery, and gift assortments where the packaging is meant to frame the product and provide a large, continuous surface for branding.

The standard design is supplied as a flat blank and uses adhesive during assembly, making it efficient for automated tray-forming lines. If the packing operation relies on hand assembly, the template can be adjusted to use mechanical locks or pre-glued webbed corners.

Common uses

  • Retail Bakery and Confectionery
  • Gift Hampers and Assortments
  • Inner Sliding Trays
  • Specialty Food and Deli Presentation

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

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Retail and Presentation Uses

Retail Bakery and Confectionery

The rounded ends provide a premium, basket-like feel for pastries, chocolates, or specialty foods. The open top is typically flow-wrapped or shrink-wrapped.

Gift Hampers and Assortments

Acts as a rigid base for kitted products, using the tall ends to contain the items and display promotional graphics.

Inner Sliding Trays

Can be paired with a custom sleeve, where the rounded ends serve as pull tabs or decorative closures.

Specialty Food and Deli Presentation

Useful for displaying wrapped sandwiches, charcuterie, or deli items where the high ends frame the product on the shelf.

Packing Line Contexts

High-Volume Automated Packing

The standard flat-blank version is a strong fit for facilities equipped with plunger-style tray formers.

Hand-Packing Operations

For manual fulfillment, the design can be modified with tab-and-slit locks or pre-glued webbed corners to eliminate the reliance on on-site gluing equipment.

Co-Packing and Kitting Facilities

When products are assembled and overwrapped in a secondary location, the pre-glued webbed variant allows for rapid assembly without machinery.

When to Consider a Different Tray Style

Standard 4-Corner Glued Trays

If the packing job does not call for rounded presentation ends, a standard rectangular tray may be a simpler choice.

Trays with Lids

If the product will be stacked or calls for top protection without relying on a separate outer shipping box, a lidded tray or carton is worth comparing.

Fit, Board, Print, and Packing Choices

Assembly Method

Decide whether the trays will be formed on an automated line or if a manual-setup version makes more sense. This completely changes the corner design.

Board Choice and Finish

The tall rounded ends are very visible. Selecting a solid bleached board or folding boxboard ensures clean white edges and excellent print reproduction.

Nesting and Waste

The curved ends create irregular shapes on the raw material sheet. The height and curve radius can be adjusted to balance presentation goals with material efficiency.

Print Surface and Branding

The tall rounded ends act as built-in billboards. Decide whether the inside of the ends will be visible to the consumer, which often involves two-sided printing.

Corner and Rim Adjustments

Corner Locking Mechanisms

The standard glue tabs can be replaced with friction locks for glue-free hand assembly, or webbed corners for leak resistance and quick setup.

Fold-Over Hems

For a premium finish, the top edges of the side walls can be folded over and glued inward, hiding the raw paperboard edge and increasing rigidity.

Tapered Walls

The side walls can be angled slightly inward or outward to change the visual profile or allow empty trays to nest inside one another.

Board and packing details

Nesting waste and material efficiency

The large rounded ends mean the flat blanks do not interlock perfectly on a master sheet. Adjusting the curve radius slightly can sometimes improve material yield.

Film overwrapping

The tray is often used with shrink wrap or flow wrap. The board should be stiff enough to withstand the tension of the film without the rounded ends bowing inward.

Assembly Variants

Tab-and-Slit Lock (F20.37.00.00.a)

Uses mechanical tabs instead of glue, making it practical for manual assembly without machinery.

Webbed Corners (F20.37.00.00.b)

Adds diagonal corner folds, allowing the tray to be pre-glued by the factory and opened quickly by hand.

Hemmed Edges (F20.37.00.00.d)

Includes a fold-over hem on the walls for a cleaner, reinforced rim.

Additional notes

Nesting waste and material efficiency

The large rounded ends mean the flat blanks do not interlock perfectly on a master sheet. Adjusting the curve radius slightly can sometimes improve material yield.

Film overwrapping

The tray is often used with shrink wrap or flow wrap. The board should be stiff enough to withstand the tension of the film without the rounded ends bowing inward.

Related Packaging

F70.00.00.00: Pillow Pack

A fully enclosed package that offers a curved aesthetic without an open top.

FAQs

Assembly and Route

Can this tray be shipped flat and opened quickly?

The standard base design is supplied as a flat blank and glued during erection. If the packing line relies on a tray that ships flat and opens quickly, the webbed-corner variant can be pre-glued at the factory.

Does this tray use tape or glue?

The base design uses adhesive applied by a tray-forming machine. When a glue-free option is better for hand-packing, it can be configured with mechanical locking tabs.

Shipping and Protection

Is this suitable for shipping in the mail?

This is a primary presentation tray with an open top. An outer shipping box is usually added for parcel networks.

Design and Fit

Can the rounded ends be adjusted?

The height and the exact curve of the ends can be modified to fit the product, though very tall ends will increase the overall footprint of the flat blank.

Materials and Finish

What materials fit this design?

Folding carton grades like solid bleached sulfate (SBS) or folding boxboard (FBB) are common choices because they fold cleanly and provide a smooth surface for printing on the large end panels.

Product Fit

Can it hold liquids or greasy foods?

The standard glued corners are not liquid-tight. For bakery items, a poly-coated board and webbed corners are often used to help contain crumbs or light grease.

Shipping and Protection

Can these trays be stacked on a retail shelf?

Because the top is open and the rounded ends do not provide a flat resting surface, these trays are not designed to be stacked directly on top of one another.

Design and Fit

How does the rounded end affect material yield?

The large curved panels create irregular shapes on the raw material sheet, which can increase nesting waste compared to a standard rectangular tray. Adjusting the curve radius can sometimes improve the layout.