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EVF61040

Two-Piece Counter Display

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
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Product details

Top highlights

Two-piece design: separate pedestal base and winged backer
Manual assembly: 1-2-3 snap-lock bottom and friction-fit top slot
Delivered flat: base is side-seam glued, backer is a flat die-cut

About this product

The EVF61040 is a two-piece retail counter display designed to elevate products while providing a tall, upright branding surface. It consists of a rectangular pedestal base and a separate winged backer that slots into the top.

Because the backer is a separate component rather than an extension of the base, this design allows for efficient material nesting during production while maintaining a tight friction-fit presentation on the store counter.

Common uses

Lightweight cosmetics
Packaged snacks
Small electronics

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Retail And Countertop Applications

Elevated Product Presentation

The pedestal base lifts the product off the counter, making it visible, while the tall backer serves as a billboard. This is a strong fit for lightweight cosmetics, packaged snacks, or small electronics where branding needs to stand above the merchandise.

Kitted Retail Promotions

Because the base and backer are separate, they can be shipped flat in a master carton alongside the product. Store staff can quickly pop the base open, load the goods, and insert the backer without needing tape or adhesive.

Checkout Counter Impulse Sales

The compact footprint of the pedestal base takes up minimal space near the register, while the tall backer catches the attention of waiting customers. It works well for small, high-margin items.

Temporary Point-of-Purchase Campaigns

For brands running seasonal promotions, the two-piece design allows the same base to be reused while swapping out the backer for different campaigns, reducing overall packaging spend.

Fulfillment And Store-Level Setup

Store-Floor Assembly

This display relies entirely on manual setup. The base uses a 1-2-3 snap-lock bottom that locks into place by hand, and the backer features a bottom tab that slides into a receiving slot on the base. It is designed for quick, tool-free erection by retail staff.

Material Efficiency

Tall, one-piece displays often create large amounts of negative space on a sheet of paperboard. By separating the backer from the base, the two components can be nested more tightly during die-cutting, which can improve material yield for high-volume campaigns.

Multi-Phase Retail Rollouts

Brands managing complex retail rollouts can ship the flat bases in bulk to distribution centers, while sending the flat backers directly to stores as promotions change.

When To Consider A One-Piece Display

Heavy or bulky products

The friction-fit backer and snap-lock base are designed for lightweight items. If the display needs to hold heavy bottles or dense hardware, a reinforced tray or a one-piece display with a crash-lock bottom may provide better stability.

Pre-packed transit

If the display needs to be fully loaded at a fulfillment center and shipped through a courier network as a single unit, this two-piece friction-fit design will likely separate. Consider a shipper-display hybrid that fully encloses the product for transit.

Board Stiffness And Friction Fit

Board Caliper and Grain Direction

The backer relies on board stiffness and vertical grain direction to remain upright without bowing. The width of the receiving slot on the base must be precisely matched to the chosen board thickness to ensure a tight friction fit.

Base Closure Style

The standard template uses a 1-2-3 snap-lock bottom, which is secure for counter use but requires two hands to fold. If faster fulfillment is required, this can often be modified to an auto-bottom, though that changes the gluing requirements.

Print Coverage and Coating

Both the outside of the base and the front of the backer are typically printed on the same side of the sheet. If the back of the display will be visible to customers on a central counter, two-sided printing may be necessary.

Center of Gravity

The height of the backer and the depth of the base must be balanced against the weight of the product. A tall backer with a shallow base risks tipping backward if the product is removed.

Adjusting The Backer And Pedestal

Backer Wing Angle

The side wings on the backer fold forward to provide vertical rigidity. The angle and depth of these wings can be adjusted to frame the product more closely or to provide a wider branding area.

Pedestal Proportions

The height and footprint of the base can be scaled to match the product. A taller base elevates the product further, but the center of gravity must be checked to ensure the display does not tip backward.

Tuck Tongue Width

The width of the bottom tab on the backer and the corresponding slot on the base can be widened to provide more lateral stability for wider displays.

Packing details

Prototyping and Stability Testing

Because the backer relies on a friction fit and the base must support the product weight without tipping, testing a physical prototype with the actual merchandise is strongly recommended before a full production run.

Additional notes

Slot Tolerance and Board Thickness

The slot on the top of the base must be cut to match the exact thickness of the board used for the backer. If the board is changed during a production run, the die must be updated, or the backer will be too loose or impossible to insert.

FAQs

Does this display require glue at the store?

No. The base is glued along its side seam by the manufacturer and delivered flat. Store staff pop the base open, fold the snap-lock bottom, and insert the backer tab into the top slot. No tape or adhesive is needed for setup.

Can this display hold heavy items?

It is best suited for lightweight products. The friction-fit backer and snap-lock base are not designed to bear heavy downward or backward loads. Physical testing with the actual product is necessary to confirm stability.

Why choose a two-piece display over a one-piece design?

A two-piece design often allows for better nesting on the printing sheet, reducing material waste. It also allows the backer to be swapped out for different promotions while reusing the same base design.

Can this be shipped fully assembled?

No. The friction fit between the backer and the base will likely separate during rough transit. It should be shipped flat or packed carefully inside a master transit carton.

What keeps the tall backer from bending?

The backer features two side wings that fold forward, acting as vertical ribs. Additionally, specifying the correct board thickness and ensuring the paper grain runs vertically are critical for keeping the back panel straight.

Can the shape of the backer be changed?

Yes. The overall height, wing angle, and top profile of the backer can be modified to match specific branding or product shapes, provided the bottom locking tab remains matched to the base slot.

Do I need to print both sides of the backer?

Usually, the front of the backer and the outside of the base are printed on the same side of the sheet. If the rear of the display will be visible on the counter, two-sided printing may be necessary.

Should I test a physical sample before ordering?

Yes. Because the backer relies on a friction fit and the base must support the product weight without tipping, testing a physical prototype with your actual merchandise is strongly recommended.