Interactive 3D

1 / 3

FEFCO 0728

Auto-Bottom Retail Display Box with Hinged Header

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
Widest machinery capability in America via 30+ specialist partner plants.

Get pricing

Free white-glove consultations. Blazing-fast response time. Fast quotes.

Product details

Top highlights

Base deploys instantly to save labor on high-volume pack benches
Attached lid opens upright to create a visible display header
Board grade must support clean base erection and lid folding

About this product

This single-piece carton combines an auto-bottom base with a hinged lid. At the store, the attached lid opens upright to form a display header.

The header remains part of the box; there is no tear-away front in the source dieline. Board choice still needs to support clean base erection and header folding.

Common uses

Shelf-ready retail rollouts
High-volume promotional kitting
Countertop point-of-purchase displays
Trade show and event sample dispensing

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Describe your project *

Approximate quantity *

Size if known

Files or competing quote (optional)Drag files here or choose filesAdd drawings, photos, dielines, quotes, specs, or other useful files.Max 5 files, 25 MB total.

Name *

Email *

Phone

Optional

More details

You can skip this whole part, or open a section and answer only what you know.

Size and quantity

Detailed dimensions

Units US customary (inches)Metric

What do your dimensions describe?

Length (inside)

Width (inside)

Height (inside)

Size notes

Quantity notes

Materials and print

Material or strength preference

Add details for material or strength preference

Material or strength details

Print and artwork

Add details for print and artwork

Print, finish, or artwork details

Shipping or storage context

Custom changes or unusual needs

How heavy is the packed box expected to be?

Will the top lid be folded back to use as a printed display header?

How tall should the attached display header be?

How will these boxes be shipped to retail?

Current box or specs

Do you have a current box, spec, or target sample?

Add details for do you have a current box, spec, or target sample?

Current box, known specs, or current problem

Destination ZIP or region

Company

Any deadline or timing constraint?

Retail display and high-volume kitting

Shelf-ready retail rollouts

The box moves directly from the pallet to the store shelf. Retail staff pull the perforated strip to expose the product, removing the labor of unpacking and arranging individual units.

High-volume promotional kitting

For large campaigns, the crash-lock base removes the need to tape box bottoms. Packers square the box, load the promotional items, and tuck the top lid in one fluid motion.

Checkout counter impulse bins

The rear lid folds upward to serve as a printed billboard, making it useful for small impulse items placed near registers or endcaps.

Trade show and event dispensing

Brands distributing samples at events use this structure to transport items securely, then instantly convert the shipper into an open grab-bin on the exhibitor table.

Retail environments and product categories

Consumer packaged goods (CPG)

Brands selling cosmetics, snacks, or small hardware use this structure to ensure their products remain organized and branded on crowded retail shelves.

Pharmacy and health retail

Small bottles, tubes, and boxed supplements are often packed in these display units to keep the product upright and facing forward without requiring store staff to build separate displays.

Hardware and DIY retail

Loose items like fasteners, tape rolls, or small tools benefit from the bin-like structure, keeping heavy or awkward items contained while remaining accessible to shoppers.

When to consider a different box style

When the box is strictly for shipping

If the product will be unpacked in a back room rather than displayed in the carton, a standard Auto-Bottom Tuck-Top Box provides the same packing speed without the weakened perforated corners.

When pallet weight is extreme

The display perforations reduce vertical stacking strength. For heavy industrial goods, a standard Regular Slotted Carton offers much higher compression resistance.

When shipping single orders via courier

The friction tuck top and perforated walls can snag or open in mixed parcel networks. An outer master shipper or a dedicated e-commerce mailer is usually a safer choice for direct-to-consumer delivery.

Close variants and lookalike dielines

The closest library neighbors include 0713, EVC11140, EVC11050. Use this as a variant check if a buyer brings an old code, sample, or dieline that looks close. The deciding details are usually the lock, slot, closure, wall build, part count, or fold sequence.

Board, print, and packing choices

Board thickness and tear effort

The board must be thin enough for a store worker to tear by hand, but strong enough to handle pallet compression. Fine to medium flutes typically strike the right balance, while heavy double-wall board makes the tear-away action clumsy.

Print orientation for the header

Because the top lid folds backward to become the display header, the inside of that flap becomes the outward-facing billboard at retail. This often requires dual-sided printing or specific litho-lam placement.

Order maturity and production method

The complex crash-lock tabs and precise display perforations require a flatbed die-cutter and a multi-point folder-gluer. This production route makes the most sense for mature, repeat programs rather than short prototype runs.

Closure method for shipping

The top lid relies on a friction tuck. While this is sufficient for shrink-wrapped pallets moving to retail, boxes handled individually may require a clear wafer seal or tape to prevent accidental opening.

Display profile adjustments

Display window depth

The angle and drop of the side-wall perforations can be adjusted to expose more of the product or retain higher side walls for taller items.

Perforation cut ratio

The spacing between the cuts and nicks on the tear line can be tuned. Tighter cuts make it easier to open at retail but increase the risk of the box opening prematurely during handling.

Header shape and contour

The top lid does not have to remain a simple rectangle. The die-cutting process allows the header to feature curves, cutouts, or custom shapes that match a brand logo.

Board and packing details

Physical tear testing

Before committing to a large production run, request a physical, unprinted sample in the exact production board to verify that the perforations tear cleanly without crushing the remaining display tray.

Additional notes

Insert clearance for small parts

If you are using internal dividers or inserts to hold small bottles or jars, ensure the tear-away profile is high enough to hide the insert structure while still exposing the product labels.

FAQs

Route and Shipping

Can this box be shipped directly through parcel networks like FedEx or UPS?

It is generally not recommended as a standalone parcel. The friction tuck lid and perforated walls can snag on conveyor belts or open during rough handling. It performs best when palletized for retail delivery or placed inside a master shipper.

Board and Material

Can we use heavy double-wall board for extra protection?

Heavy board is usually a poor fit for this style. It binds the auto-bottom mechanism, makes the top lid difficult to tuck, and makes the perforations nearly impossible to tear cleanly by hand at the store.

Print and Finish

How do we print the display header if it is part of the lid?

When the box is opened, the top lid folds back to stand vertically. This means the inside surface of the lid becomes the front-facing header. You will need to plan for inside printing on that specific panel.

Packing Labor

Does the base require any tape to stay closed?

No. The crash-lock base is pre-glued at the factory. When a packer pushes the opposite corners of the flat box, the bottom flaps automatically fold inward and interlock to form a rigid floor instantly.

Samples and Prototypes

Can a digital prototype prove the tear-away feature works?

Digital cutting tables can simulate the shape, but they do not accurately replicate the tear strength of a true flatbed die-cut perforation. A production-grade sample is the only way to truly test the manual tear effort.

Quantity and Production

Why does this box require specialized manufacturing?

This structure requires a flatbed die-cutter to create the precise perforations and complex locking tabs, followed by a multi-point folder-gluer to pre-glue the base. This specialized routing makes it highly efficient for large runs but less practical for very small batches.

Inserts and Fit

Can we use internal dividers with this display box?

Yes, partitions can be added to separate small bottles or jars. However, you must ensure the tear-away profile is high enough to hide the internal divider structure while still exposing the product labels.

Closure and Security

Does the top lid lock securely for transport?

The top uses a standard friction tuck. This keeps dust out and works well for shrink-wrapped pallets, but it does not lock permanently. If the box will be handled individually, a clear wafer seal is often added to the lid.