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EVC61002

Corrugated Counter Display Tray with Double Bottom

The EVC61002 is a corrugated presentation tray designed for retail counters and shelf-ready displays. It features sloped side walls for product visibility and roll-over edges that hide raw corrugated flutes, creating a clean, double-thick perimeter.

Because the side and front panels roll inward, a single-sided print can cover both the exterior and the visible interior of the tray. The base uses a tongue-and-slot double bottom, providing a sturdy floor for heavier items without relying on glue or tape during manual assembly.

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  • Available in a wide variety of configurations.

At a glance

  • Roll-over edges hide raw flutes for a premium retail look
  • Double-thick floor supports heavier product assortments
  • Delivered flat for manual, tool-free assembly

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Retail and Point-of-Purchase Display Roles

Countertop Point-of-Purchase (POP) Displays

The sloped sides and clean edges make this tray a strong fit for impulse items near the register. The double-thick walls provide the rigidity needed to withstand retail handling while keeping the focus on the product.

Shelf-Ready Packaging (SRP)

For products that move directly from the stockroom to the shelf, the double bottom supports the weight of the assortment. The front roll-over panel keeps items secure while allowing easy access for shoppers.

Kitted Promotional Assortments

When launching seasonal or promotional kits, the clean presentation elevates the perceived value of the goods. The hidden locking mechanism ensures the tray looks intentional and finished from all visible angles.

Heavy or Dense Retail Goods

The overlapping floor panels create a double-thick base that resists sagging under heavier items like bottled beverages or dense cosmetics, provided the locking tongues are properly engaged.

Fulfillment and Merchandising Contexts

Manual Kitting and Fulfillment

This tray relies on multi-step manual assembly. Fulfillment teams fold the side walls, roll the inner panels over, and lock the bottom tongues into the floor slots. It is best suited for operations where the presentation value justifies the hand-packing labor.

Retail Merchandising

Merchandisers appreciate the absence of raw corrugated edges. The roll-over panels create a smooth, finished look that aligns well with premium brands and high-visibility retail placements.

Direct-to-Store Distribution

Because this is an open-top tray, it usually travels inside a closed master shipping box. Store employees can simply remove the loaded tray from the shipper and place it directly on the shelf.

When to Consider Simpler Display Trays

High-Volume Automated Packing

If your packing line relies on automated tray erectors, this manual-fold design may slow down operations. Standard machine-erected trays or four-corner glued trays are often a better fit for high-speed lines.

Direct Parcel Shipping

This is an open-top display, not a shipping box. If the package travels through courier networks on its own, a mailer or a display box with an integrated closing lid is usually a safer choice.

Board, Print, and Outer Packaging Choices

Board Thickness and Foldability

Thinner boards, such as E-flute, yield crisp roll-over edges and excellent print surfaces. Thicker boards provide more rigidity but can cause the complex double creases and bottom locks to bind during assembly.

Print Surface Planning

Because the top edges roll over and tuck inside, the exterior print surface becomes the visible interior wall. This allows a single-sided print run to deliver full-color branding on both the outside and inside of the display.

Master Shipper Sizing

These trays are typically loaded with product and then placed inside a master corrugated shipper for transit to retail stores. The outer shipper should be sized to accommodate the fully assembled, double-thick display.

Assembly Labor Budget

The tongue-and-slot base and roll-over edges take more time to fold than a simple crash-lock bottom. Factoring this assembly time into the fulfillment plan helps ensure smooth operations.

Adjusting the Display Profile

Front Wall Height and Side Slopes

The height of the front retaining wall can be adjusted based on how much of the product needs to be visible versus how much retention is required. The side walls automatically adjust their slope to connect the high back to the lower front.

Locking Tongue Count

For wider displays, the number of locking tongues on the bottom flaps can be increased. This helps distribute the load and keeps the outer floor securely attached to the inner floor.

Double Crease Clearances

The spacing between the parallel creases on the roll-over panels can be widened or narrowed depending on the chosen board thickness, ensuring the panels fold flat without tearing the liner.

Packing details

Blank Size and Production Routing

The flat, unfolded shape of this tray is expansive because the side walls and floor panels radiate outward from the back wall. This large footprint usually points to flatbed die-cutting and uses more corrugated material than a standard tray, making it a premium choice.

Additional notes

Locking friction and board choice

The stability of the double bottom depends on the friction of the locking tongues. Changing the board grade or flute profile means checking the slot clearances to ensure the base stays locked without tearing.

Related Retail Packaging

FAQs

Does this display require glue or tape to assemble?

The tray relies entirely on mechanical folds. The side and front panels roll over and tuck into place, while the bottom flaps use locking tongues that insert into slots in the floor.

Can this tray be erected by automated machinery?

The multi-step folding sequence, including the roll-over edges and the blind tongue-and-slot bottom locks, relies on manual assembly by a fulfillment team.

Do I need double-sided printing to have graphics on the inside?

The side and front walls roll over from the outside to the inside. This means a single-sided print on the outside of the flat blank will cover the exterior and the visible interior walls of the assembled tray.

Can I ship this display directly to a customer?

It is an open-top tray designed for retail shelves. To ship it loaded with product, it usually travels inside a closed master shipping box.

What corrugated flutes work well for this design?

Thinner profiles like E-flute or B-flute are generally preferred. They fold cleanly at the roll-over edges and allow the bottom locks to engage smoothly. Heavy double-wall boards can make the intricate folds difficult to assemble.

How does the double bottom stay locked?

The outer floor flaps have small tongues that push upward into corresponding slots in the inner floor. The friction of the corrugated board keeps these tongues securely in place.

Why does this tray use more material than a standard open-top box?

The roll-over edges double the thickness of the side and front walls, and the floor is made of overlapping panels. This creates a premium, sturdy presentation but requires a larger flat blank.

Can the height of the front wall be changed?

The front wall can be raised for better product retention or lowered for maximum visibility. The side walls adjust their slope to match the new front height.

A premium presentation tray that elevates retail displays through clean edges and a sturdy, hardware-free base.