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EVC61003

Corrugated Counter Display Tray

  • Available in a wide range of custom configurations & material selection.
  • Order 1 sample. Or order 100K+ units. Or anything in between.
  • Affordable delivery across North America.
  • Design support, warehousing, testing, assembly available.
  • Widest machinery capability in America via 30+ specialist partner plants.
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30+specialist partner plants

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To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

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Product details

Top highlights

  • Manual assembly with tape-free mechanical locks
  • High back panel provides a continuous branding surface
  • Requires a master shipper for parcel or pallet transit

About this product

This one-piece corrugated display tray is built for retail shelves and point-of-purchase counters. It features a high back panel for branding, angled side walls for product visibility, and a roll-over front wall that locks securely into the base without tape or glue.

Because it has an open top and angled sides, this tray is designed strictly for presentation and containment. It must be packed inside a master shipping carton for transit to the fulfillment center or retail store.

Common uses

  • Point-of-purchase (POP) counter displays
  • Shelf-ready packaging (SRP) for grocery
  • Inner product trays for multi-component kits
  • Retail end-cap organization

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

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Retail and Shelf-Ready Applications

Point-of-purchase (POP) counter displays

The angled side walls and low front profile make it easy for shoppers to see and reach the product. The high back wall acts as a built-in header card for promotional graphics.

Shelf-ready packaging (SRP)

Used to group smaller retail items like cosmetics, snacks, or hardware. Store staff can remove the tray from its master shipper and place it directly on the shelf, reducing stocking time.

Inner trays for multi-component kits

Fits inside larger master cartons to separate and present distinct product groups, keeping items organized during unboxing.

End-cap merchandising

Organizes loose or irregularly shaped items on retail end-caps, preventing products from shifting while maintaining clear brand visibility on the back panel.

Retail and Grocery Distribution Channels

Retail and grocery distribution

Buyers supplying physical retail locations use this tray to ensure their products remain organized and visually appealing on crowded shelves. The tape-free assembly allows for quick setup at the packing facility.

Pharmacy and cosmetics

Brands presenting small, high-value items rely on the clean, rolled front edge to present a polished appearance without exposing raw corrugated flutes to the shopper.

Hardware and loose-item sorting

Distributors of small parts use the angled side walls to contain bulk items while allowing easy hand access for customers.

When to Evaluate Enclosed Shippers or Automated Trays

Standalone shipping requirements

This tray has zero vertical compression strength and an open top. If the package will ship individually through mixed-carrier routes, evaluate a fully enclosed mailer or a standard shipping box.

Automated packing lines

The roll-over front wall and locking tabs require manual folding and seating. If your facility relies on high-speed automated case erectors, a machine-glued tray or wrap-around carton is a better fit.

Flute Choice, Print Routing, and Master Shippers

Flute and board selection

Thinner materials like E-flute are often preferred for counter displays. They provide a smoother surface for high-quality graphics and allow the roll-over front wall to fold cleanly without cracking. Thicker boards can make the locking tabs difficult to seat.

Master shipper planning

Because this tray cannot bear top weight, you will need to size an outer shipping box to hold one or more loaded trays during transit.

Print surface routing

The front wall rolls over itself, meaning the exterior print surface will be visible on the inside front edge of the tray. The high back wall is a single panel, so its interior face will show the inside of the corrugated board unless two-sided printing is specified.

Assembly labor and pack-out speed

This tray requires manual folding of the side walls, rolling the front panel, and seating the tuck tabs. Factor this manual assembly time into your fulfillment planning.

Side Wall Taper and Front Height Adjustments

Side wall taper and front height

The height of the low front wall can be adjusted, which changes the slope of the angled side walls. This allows you to balance product visibility with the need to keep taller items from tipping forward.

Back wall height

The single-panel back wall can be extended vertically to provide more space for branding and promotional graphics, depending on the shelf clearance available.

Locking hole offset

The position of the base slots can be shifted to accommodate different product footprints, ensuring the locking tabs do not interfere with how items sit in the tray.

Packing details

Locking friction and physical samples

The front wall relies on tuck tongues seating into offset slots in the base. It is always worth requesting a physical sample in your chosen board grade to ensure the locks hold firmly without popping out.

Alternative Locking Geometries

Alternative locking geometries

Related templates in this family offer different tab shapes and slot positions if the offset lock holes do not align well with your specific product footprint.

Additional notes

Board thickness and fold clearance

The parallel scores on the roll-over front wall are precisely spaced for the chosen board thickness. Changing the board grade later requires adjusting the template so the folds do not tear.

Related Display and Tray Options

FAQs

Does this display tray require glue or tape?

No. The tray uses mechanical locks. The front wall rolls over and tabs into the base, while the side walls use nested flaps to secure the corners.

Can this tray be shipped directly to a customer?

Not on its own. The open top and angled sides mean it cannot support stacking weight or protect the product from transit impacts. It must be packed inside a master shipping box.

Where do standard graphics appear on the assembled tray?

Standard outside printing will cover the exterior walls, the high back panel, and the inside lip of the front wall. If you need graphics on the inside floor or the inside of the back wall, two-sided printing is required.

Which corrugated flute sizes fit this display?

Thinner profiles like E-flute or B-flute are usually chosen. They fold cleanly at the double creases and provide a smooth surface for retail graphics. Heavy or thick flutes can cause the locking tabs to bind or the folds to crack.

Is this tray suitable for automated packing?

This design is built for manual assembly. The sequence of folding the side walls, rolling over the front, and seating the tabs is done by hand at a fulfillment center or store.

Can the high back wall be folded down for shipping?

The tray is delivered completely flat. During pack-out, the back wall is folded upright. If you need a display with a lid that closes for transit and opens into a header, a different display mailer style should be evaluated.

How does the front wall stay in place?

The front panel rolls over the raw corrugated edge and uses tuck tongues that seat into offset slots in the base panel, holding the wall securely through friction.

What happens if I change the board thickness later?

The parallel scores on the roll-over front wall are precisely spaced for the chosen board thickness. Changing the board grade later requires adjusting the template so the folds do not tear.