Interactive 3D

1 / 3

EVC61004

Corrugated Counter Display Tray with Roll-Over Front

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
Widest machinery capability in America via 30+ specialist partner plants.

Get pricing

Free white-glove consultations. Blazing-fast response time. Fast quotes.

Product details

Top highlights

Roll-over front wall hides raw corrugated flutes
Manual assembly with tab-and-slot corner locks
Requires an outer master carton for shipping

About this product

This one-piece corrugated display tray is designed for retail shelves and point-of-purchase counters. It features angled side walls for product visibility and a roll-over front panel that hides raw corrugated edges, creating a clean presentation for shoppers.

Delivered flat, the tray assembles entirely by hand using mechanical tabs and slots. Because it has an open top, it requires an outer master carton for transit to the retail environment.

Common uses

Point-of-purchase counters
Retail shelf ready packaging
Grouped product presentation
Endcap and promotional displays

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Describe your project *

Approximate quantity *

Size if known

Files or competing quote (optional)Drag files here or choose filesAdd drawings, photos, dielines, quotes, specs, or other useful files.Max 5 files, 25 MB total.

Name *

Email *

Phone

Optional

More details

You can skip this whole part, or open a section and answer only what you know.

Size and quantity

Detailed dimensions

Units US customary (inches)Metric

What do your dimensions describe?

Width (side to side)

Depth (front to back)

Back wall height

Size notes

Quantity notes

Materials and print

Material or strength preference

Add details for material or strength preference

Material or strength details

Print and artwork

Add details for print and artwork

Print, finish, or artwork details

Shipping or storage context

Custom changes or unusual needs

How should the inside of the tall back wall look?

How will these trays be shipped to stores?

Who will be assembling and packing these trays?

Current box or specs

Do you have a current box, spec, or target sample?

Add details for do you have a current box, spec, or target sample?

Current box, known specs, or current problem

Destination ZIP or region

Company

Any deadline or timing constraint?

Retail and Point-of-Purchase Display

Retail Shelf Ready Packaging

The angled side walls and low front make this tray a natural fit for retail shelves. It keeps grouped products organized while allowing shoppers easy access. The roll-over front edge ensures that consumers see a finished printed surface rather than raw corrugated flutes.

Point-of-Purchase Counters

For smaller items placed near registers, the high back wall provides a billboard for branding, while the compact footprint fits easily on crowded counters. The mechanical locks keep the tray stable even as products are removed.

Grouped Primary Product Presentation

When selling multiple small items as a single unit, this tray holds them securely together. The open top allows immediate product interaction without unpacking.

Endcap and Promotional Displays

The tall back wall acts as an integrated header for promotional graphics. This format works well for temporary endcap placements where quick setup and high visibility are priorities.

Store Rollouts and Grouped Product Packing

Manual Fulfillment Operations

This tray is erected by hand at the packing station. The sequence involves folding the side walls, inserting the back tabs, and rolling the front wall over to lock into the base. It is well-suited for fulfillment centers preparing retail-ready displays before loading them into master shippers.

Retail Store Rollouts

Because the trays ship flat, they take up minimal space during distribution. Store employees or merchandising teams can assemble them on-site without needing tape or adhesive.

Secondary Packaging for Retail

Brands often use this tray to move products from a master shipping box directly to the retail shelf. The tray acts as the structural base that keeps the products organized during the transition.

When to Consider Alternative Display Trays

High-Speed Automated Packing

Because this design relies on sequential manual folding and tab insertion, it may slow down highly automated lines. If the packing process relies on machine erection, a glued display tray or a machine-formed wrap-around carton is worth evaluating instead.

Direct Parcel Shipping

This tray has an open top and provides no vertical stacking strength on its own. If the package will ship individually through a courier network, an enclosed mailer or shipping box provides the necessary containment and protection.

Print, Board, and Packing Decisions

Board Thickness and Flute Choice

The roll-over front wall requires a double crease to fold 180 degrees. Thinner materials like E or F flute often yield cleaner folds and sharper retail graphics. If a thicker board is necessary for weight, the cutting die must be precisely adjusted to prevent the front lock from cracking or unrolling.

Print Surface Visibility

The roll-over front brings the exterior print to the inside lip of the tray. However, the inside of the tall back wall will show the raw interior board unless two-sided printing or litho-lamination is specified. Consider how the display will look as products are sold down.

Master Shipper Sizing

Since these trays are open, they must be packed into a master corrugated box for distribution. The outer box provides the necessary stacking strength and transit protection until the display reaches the store floor.

Assembly Labor Planning

The tab-and-slot back corners and roll-over front require specific manual folding steps. Packing facilities should account for this hand-assembly time when planning large fulfillment runs.

Adjusting the Display Profile

Side Wall Slope and Front Height

The angle of the side walls is determined by the difference between the back wall height and the front lip height. These dimensions can be adjusted to expose more of the primary product or to provide deeper lateral containment.

Adding a Header Card

For additional branding, the back wall can often be modified to include a slot for a separate header card, or extended to serve as a taller integrated billboard.

Double Crease Spacing

If the board thickness changes between production runs, the double crease on the front roll-over panel must be updated. This ensures the front wall folds cleanly and locks securely into the base slots.

Packing details

Tooling and Production Route

The angled cuts, locking tabs, and double creases require flatbed die-cutting. This is standard for retail displays but means the tray cannot be produced on simpler rotary slotting equipment.

Additional notes

Board thickness and the front lock

The front wall uses a double crease to fold completely over. If the board thickness changes between production runs, the cutting die must be updated so the lock continues to seat correctly.

FAQs

Does this display tray require glue or tape?

No. The tray assembles entirely through mechanical locks. The back corners use tabs that insert into slots, and the front wall rolls over to lock into the base.

Will the inside of the display be printed?

Standard single-sided printing covers the outside of the tray and the inside of the front lip, due to the roll-over fold. The inside of the back wall and base will remain unprinted unless two-sided printing is specified.

What board thickness makes sense for this tray?

Thinner corrugated profiles, such as E or F flute, are often preferred. They allow the front wall to roll over cleanly without cracking and provide a smoother surface for high-quality retail graphics.

Can I ship this tray directly to a customer?

Not on its own. The open top provides no protection or stacking strength. It must be packed inside a master shipping carton for transit.

Can this tray be erected by automated machinery?

This specific design is intended for manual assembly. The tab-and-slot locks and roll-over front require sequential hand folding, which is generally not suited for standard automated folder-gluers.

Can the angle of the side walls be changed?

Yes. By adjusting the height of the back wall or the front lip, the slope of the side walls changes to reveal more or less of the product inside.

How does the front edge stay closed?

The front wall folds up and then rolls 180 degrees over the side dust flaps. Tabs on the edge of this roll-over panel lock into slots at the base, securing the entire front structure.

Why is a master carton necessary?

The display tray is designed for retail presentation, not transit. An outer corrugated box provides the vertical stacking strength and impact protection needed to move the loaded trays through the supply chain.