Retail and Point-of-Purchase Presentations
Retail Counter Displays
The double-thick backboard provides a rigid surface for primary branding, while the rolled front lip keeps small to medium products contained without obscuring them.
Shelf-Ready Packaging
The clean, angled side profile and hidden flutes make this suitable for premium shelf placements where raw corrugated edges would detract from the brand presentation.
Lightweight Product Kitting
The open top and front lip allow kitting teams to arrange multiple small items, such as cosmetics or hardware, into a single cohesive presentation unit.
Trade Show and Event Merchandising
Because it ships flat and requires no glue, event teams can assemble the display on-site to create a polished, temporary product presentation.
Merchandising and Fulfillment Scenarios
Brand Merchandising
Brands looking for a more polished presentation than a standard cut-out shipper will benefit from the rolled edges, which mimic the look of rigid board or permanent displays.
Third-Party Fulfillment
Kitting teams must account for the assembly sequence. The display arrives flat and requires a specific series of folds and tucks to lock the double walls into place before products can be loaded.
Pharmacy and Cosmetic Counters
Environments that demand clean lines and hidden corrugated flutes often rely on this double-walled structure to maintain a premium brand image.
When to Consider Simpler Display Trays
High-Volume, Fast-Setup Needs
If fulfillment speed is the primary concern, a pre-glued auto-bottom display or a simple tear-away shipper may be a better choice than this fully manual, mechanical-lock design.
Heavy Product Loads
While the double walls are sturdy, the base relies on a tucked front roll-over. Very heavy items might require a display with a reinforced, glued base or a different locking mechanism.
Print, Board, and Assembly Choices
Inside Print Surfaces
Because the floor and lower inner side walls are formed by folding the blank inward, they expose the unprinted side of the board if standard one-sided printing is used. A fully branded interior requires two-sided printing or a separate printed floor pad.
Flute Profile Selection
While standard B-flute can be used, thinner E-flute is often recommended. The thinner board creates cleaner, sharper creases on the multiple 180-degree roll-over edges and reduces resistance during manual assembly.
Master Outer Shipper
This display has an open top and front. It is not a shipping container and must be paired with a properly sized master carton for distribution to retail stores.
Assembly Labor Allocation
The glue-free mechanical lock requires a specific sequence of folds, tucks, and roll-overs. Buyers should factor this moderate handling burden into their fulfillment planning.
Display Dimensions and Header Adjustments
Backboard Height
The main back wall can be extended to accommodate larger header graphics or taller products, provided the base remains wide enough to prevent tipping.
Front Lip Height
The retaining lip can be raised for taller items or lowered for maximum product visibility, as long as it maintains enough clearance for the locking tabs.
Base Width and Depth
The footprint can be scaled to fit specific counter spaces or shelf depths, though the overall proportions must remain balanced to keep the tall backboard stable.
Packing details
Locking Clearances and Board Thickness
The rear corner slots and double creases are precisely calculated based on the exact material thickness. Changing the board grade requires a full recalculation of the template to ensure the locking tongues seat correctly without tearing.
Additional notes
Floor inserts for interior branding
If two-sided printing is not cost-effective for your run size, a separate, lightweight printed floor insert can be dropped into the base to cover the unprinted corrugated board.
FAQs
Does this display require glue or tape to stay together?
No. The EVC61017 uses a 100% mechanical lock. The front lip wraps over a core panel, and the angled side walls roll over and lock into rear corner slots to hold the entire structure rigid.
How long does it take to assemble?
Assembly carries a moderate-to-high handling burden. It requires a specific sequence of folding the sides, locking the front lip, folding down the inner back wall, and rolling over the angled side edges. It is not an instant-setup display.
Will the inside of the display be white or kraft if I only print one side?
Yes. The floor panel and the inner side liners are formed by folding the blank inward. If you use standard one-sided printing on the outside of the blank, the unprinted side will be visible on the floor of the display.
Can I ship this display directly to customers?
No. This is an open-top retail presentation tray. It must be packed inside a master shipping carton for distribution through parcel or freight channels.
Which board thickness fits the rolled edges?
Thinner profiles like E-flute are generally preferred. They fold more cleanly over the 180-degree double creases and create a sharper, more premium edge than thicker B-flute or C-flute boards.
Can I hang products on the backboard?
The double-thick backboard provides enough rigidity to support light peg hooks, provided the necessary holes are added to the template and the base is deep enough to prevent tipping.
How is the display delivered?
The display is delivered flat. It must be manually assembled at the fulfillment center or retail store before products can be loaded.
Do I need a separate printed floor insert?
If you are using one-sided printing and want a fully branded interior, a separate printed floor insert can cover the unprinted corrugated board on the base.
