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EVC62058

360-Degree Five-Shelf Floor Display

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
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Product details

Top highlights

360-degree access for open retail aisles
26-piece kit (1 base, 5 shelves, 20 supports)
Central column bears all vertical product weight

About this product

This freestanding retail display features a central tapered tower and five independent square shelves, designed for open-aisle environments where shoppers approach from all sides. The structure uses a modular tab-and-slot system, with rigid corrugated wedges locking into the central column to support each tier.

Because the entire vertical load transfers to the center base rather than resting on the shelf below it, this structure creates a striking, open presentation. However, it requires assembling 26 separate components, making it a better fit for planned merchandising rollouts or co-packer assembly than quick store-floor setups.

Common uses

Open-aisle retail promotions
Lightweight packaged goods
Apparel or soft goods displays

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Retail Environments and Product Fit

Open-Aisle Retail Promotions

The square, tiered design allows shoppers to view and access products from any angle. It performs well in wide aisles, end-cap adjacencies, and promotional islands where a standard flat-backed display would block sightlines.

Lightweight to Medium-Weight Goods

This structure is very effective for soft goods, snacks, lightweight boxed items, and seasonal merchandise. Because the central column supports all five shelves, heavy items like beverages or large canned goods require careful board specification and physical load testing before a full rollout.

Seasonal and Temporary Merchandising

The striking obelisk-like shape draws attention in high-traffic areas, making it useful for short-term seasonal pushes where visual impact justifies the assembly time.

Multi-Sided Shoppability

By eliminating a solid back panel, this display encourages traffic flow around the entire unit, allowing multiple shoppers to browse simultaneously without crowding.

Merchandising and Assembly Planning

Co-Packer vs. In-Store Assembly

This display consists of a large base, five separate shelf trays that must be folded, and 20 individual support wedges. While assembly requires no tools, the sheer number of parts makes it time-consuming. Brands often use a co-packer to pre-assemble and load the display, or they deploy dedicated merchandising teams rather than relying on standard retail staff.

Kitting and Distribution Planning

Because of the high part count, the 26 components are typically kitted into a single master shipper. Planning the distribution route involves deciding whether these kits go directly to retail stores or to a central fulfillment center for pre-loading.

Floor Space and Footprint Constraints

The square footprint requires adequate clearance on all four sides. Retailers must have open floor space available, as placing this display against a wall negates the 360-degree access and leaves the back shelves inaccessible.

When to Consider Alternative Displays

Heavy product loads

If you are displaying heavy liquids, hardware, or dense canned goods, a traditional stacked-tray display or a structure with corner load-bearing posts may offer better compression strength than a single central column.

Strictly limited assembly time

If retail staff must set up the display in minutes, consider a pop-up or pre-glued auto-bottom display. The 26-piece tab-and-slot assembly of this tower requires dedicated setup time.

Single-sided aisle placement

If the display will be pushed against a wall or endcap, a flat-backed tiered display is a better choice, as it maximizes forward-facing product visibility without wasting space on hidden rear shelves.

Board, Print, and Kitting Choices

Mixed Board Grades

The central tapered base carries the cumulative weight of all five shelves. It is common to specify a heavier, more rigid board grade (such as a double-wall or heavy C-flute) for the base column, while using a standard B-flute for the shelves to maintain crisp folds and clean print surfaces.

Kitting and Master Shippers

The display ships knocked down (KD). You will need to decide whether the 26 components should be kitted together into a single master shipper for individual store delivery, or shipped in bulk pallets to a fulfillment center for pre-loading.

Print Coverage and Visibility

Because shoppers approach from all sides, the undersides of the upper shelves and the inner walls of the trays are clearly visible. Deciding which surfaces receive high-quality print affects the final presentation and production planning.

Shelf Spacing and Product Height

The vertical distance between shelves must be finalized before production, as changing the spacing automatically recalculates the taper of the central base and the corresponding center holes in each shelf tray.

Adjusting Shelf Spacing and Footprint

Shelf Spacing and Clearance

The vertical distance between shelves can be adjusted to accommodate different product heights. Changing the spacing automatically recalculates the taper of the central base and the corresponding center holes in each shelf tray.

Base Footprint

The overall width of the bottom shelf and the base can be scaled to fit specific retail floor-space requirements, though steep tapers should be reviewed to ensure the shelves slide down and seat correctly.

Shelf Tray Depth

The height of the product containment walls on each shelf can be increased for taller items or decreased to improve product visibility, depending on how securely the merchandise sits.

Packing details

Material Yield and Nesting

The square holes cut from the center of each shelf create large corrugated offcuts. During production planning, the 20 support wedges can often be nested into these waste areas to improve overall material efficiency.

Additional notes

Base column buckling risk

The primary structural limit of this display is the compression strength of the central tower. Always test a physical prototype with your actual product weight before committing to a full production run.

Base seam closure

The central tapered column requires a glued or taped side seam to hold its shape. This seam is critical to the display's structural integrity and is usually secured during final assembly.

FAQs

How does the display go together?

The central base folds into a tapered tower. Twenty rigid corrugated wedges lock into pre-cut slots on the base. The five shelf trays are folded individually, then slid down over the top of the tower until they rest securely on their respective wedges.

Can retail staff assemble this easily?

While it requires no tools or glue, the 26-piece kit takes time to fold and assemble. It is generally better suited for dedicated merchandisers or pre-assembly by a co-packer rather than quick, on-the-fly setup by store employees.

How much weight can the shelves hold?

Weight capacity depends entirely on the chosen board grade and the physical testing of the central column. The base bears the cumulative weight of all shelves, so heavy items may require a double-wall corrugated base to prevent buckling.

How is this display shipped?

It is delivered flat (knocked down). The base, five shelves, and 20 support wedges are typically kitted together into a single master shipping carton for distribution to stores or fulfillment centers.

Which surfaces are visible for printing?

Because it is a 360-degree display, the undersides and inner walls of the shelf trays are clearly visible to shoppers, as is the central base column. High-quality print is usually applied to all outward-facing components.

Can we change the number of shelves?

Adding or removing a shelf changes the entire geometry of the tapered base and the required center holes. If you need a three- or four-shelf version, it is usually better to start with a display template specifically designed for that count.

Why use different board grades for the base and shelves?

The central base supports the entire vertical load of the display, often requiring a heavier, more rigid board. The shelves carry less individual weight and benefit from a thinner board that folds cleanly and provides a smooth print surface.

How is the corrugated waste managed during production?

The large square holes cut from the center of each shelf generate offcuts. To improve material efficiency, the 20 support wedges are often nested into these waste areas during the die-cutting process.