The EVC62201 is a four-piece corrugated floor display designed for freestanding retail promotions. It combines an elevated pedestal base, an angled main body, an accordion-folded step insert, and a removable header card to organize and present products at hand level.
Because it uses four separate components, it offers excellent flexibility for mixing board grades and targeted printing. However, this multi-part design requires manual assembly and a dedicated master shipper for distribution.
The pedestal base elevates the product assortment to a comfortable shopping height, while the tall rear header provides a billboard for brand messaging in high-traffic retail aisles.
Mixed product assortments
The stepped shelves allow different products, flavors, or sizes to be displayed together. The tiered arrangement ensures that items in the back rows remain visible and accessible.
Seasonal retail campaigns
Because the header card is a separate flat piece, it can be swapped or updated for different holidays or promotions without replacing the entire base and body.
High-visibility product launches
The angled side profile and tiered steps draw attention to new items, making it easier for shoppers to browse multiple SKUs in a single freestanding unit.
Merchandising and Co-Packing
Co-packing operations
When displays are pre-loaded before reaching the store, co-packers must account for the labor of erecting the base and body tubes, folding the steps, loading the product, and sealing the entire unit inside a master transit shipper.
Store-level rollouts
If shipped knocked-down to retail locations, store staff will need clear instructions to assemble the four parts. The base and body open from flat tubes, but the accordion steps require careful seating.
Brand merchandising programs
Marketing teams often use this four-piece setup to mix premium printing on the header and body with cost-effective, heavy-duty board for the hidden pedestal base.
When to Consider Counter Displays
Limited floor space
If retail floor space is unavailable or the total product volume is small, a stepped counter display is often a better choice. Counter units eliminate the pedestal base and reduce the overall footprint.
High-speed fulfillment needs
If the assembly labor of a four-piece kit is too high, consider single-piece pop-up displays. They may offer less customization for the header and steps, but they reduce pack-out time.
Print, Board, and Pack-Out Decisions
Mixing board grades
Because the display is made of four separate parts, the material can be optimized. The pedestal base carries the total weight and may need a heavier board, while the header card can use a thinner, smoother board for high-quality printing.
Master shipper sizing
This display is not meant for direct shipping. You must plan for a corrugated master shipper, whether the display is shipping flat to a fulfillment center or pre-loaded to a retail store.
Inside flap visibility
The top flaps of the main body fold inward and downward to create the angled side walls. This means the inside surface of that corrugated board becomes visible to the shopper and may require printing.
Step load and reinforcement
The horizontal step panels transfer product weight to the vertical risers and the side walls of the body. Very heavy items may require a heavier board grade or a hidden support insert under the steps.
Adjusting Steps, Height, and Headers
Step count and depth
The accordion insert can be modified to feature fewer, deeper steps for large items, or more, shallower steps for small cosmetics or packaged goods.
Header shape
While the template starts with a plain rectangular header, the flat board can be die-cut into custom contours to match brand logos or campaign artwork.
Pedestal height
The base tube can be lengthened or shortened to hit specific retail height requirements, ensuring the product sits exactly where shoppers expect it.
Packing details
Base and body stacking joint
The upper body rests on or sleeves over the pedestal base. Depending on the product weight and retail environment, this joint may require double-sided tape or friction-fit adjustments to prevent the top half from shifting if bumped.
Step load transfer
The horizontal step panels transfer product weight to the vertical risers and the side walls of the body. Very heavy items, like beverages or hardware, may cause the center of the steps to sag unless a reinforcing insert is added underneath.
Additional notes
Pack-out labor and store-level assembly
Four-piece displays carry a higher assembly burden than single-piece pop-ups. Factor this time into co-packing schedules or provide clear instructions if store staff will be building the units.
Inside flap visibility
Because the top flaps of the body fold inward to frame the steps, the interior side of the corrugated board will be visible and should be considered during artwork layout.
Look at this option when a different step geometry or base integration is required.
FAQs
How is this display assembled?
The base and body are supplied as flat tubes that open into shape. The top and bottom flaps are folded in to create the pedestal and the angled display cavity. The step insert is manually accordion-folded and seated inside the body, and the header card slots into the back.
Can this display ship directly in the mail?
No. Whether shipped flat or fully assembled and loaded with product, this display requires a dedicated corrugated master shipper for freight or parcel handling.
Can the steps hold heavy items?
The steps rely on the side walls of the body for support. While suitable for typical retail goods, heavy items may cause the center of the steps to sag. Heavy payloads often require a heavier board grade or a hidden support insert under the steps.
Do all four pieces need to be printed?
No. Because they are separate parts, you can choose to print only the header and the body, leaving the base and steps plain, or apply different finishes to different components.
Can the number of steps be changed?
Yes. The template can be adjusted to increase or decrease the number of steps, as well as the depth and height of each shelf, to match your specific product dimensions.
Does the display require glue or tape?
The base and body tubes are supplied with manufacturer's glue seams. Field assembly generally relies on folding and slotting, but securing the body to the base often requires double-sided tape for stability in busy retail aisles.
What determines the base height?
The base pedestal can be adjusted during the design phase to elevate your specific product to the target shopping height. This depends on the retail environment and the total height of the assembled unit.
How is the header attached?
The header is a separate flat card that slots into a receiving gap at the top rear of the assembled body. This makes it easy to install or swap out in the field.
A strong retail presence starts with the right product staging. Review your product dimensions and weight to finalize the step layout, board requirements, and master shipper sizing.
