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EVC62230

Four-Tier Corrugated Floor Display

The EVC62230 is a freestanding, four-tier corrugated floor display designed for retail point-of-purchase programs. It features a raised double-wall base, stepped side walls, and a removable top header for high-visibility branding.

Unlike single-piece pop-up displays, this structure is built from eight separate components. The independent shelves lock into the side walls and are secured by rear structural flaps, making it a strong fit for dedicated rollouts where a co-packer or merchandising team will manage assembly and product loading.

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  • Available in a wide variety of configurations.

At a glance

  • Four independent shelves with a raised base plinth
  • Requires manual assembly and rear adhesive fastening
  • Ships flat as an eight-piece kitted set

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Retail Rollouts and Co-Packer Fulfillment

Dedicated Retail Point-of-Purchase Programs

This display is built for planned retail rollouts where goods are loaded before hitting the store floor. The multi-piece construction provides excellent rigidity when fully assembled, making it a strong choice for endcaps, aisle features, and promotional events.

Co-Packer Assembly and Loading

Because the display requires folding and locking eight separate pieces, as well as fastening the rear structural flaps, it is best suited for co-packing facilities. It is not designed for rapid, tool-free setup by retail store staff.

High-Visibility Endcap Promotions

The stepped side walls and removable top header create a large branding surface. This makes the unit useful for endcap placements where drawing attention from multiple aisle angles is a priority.

Seasonal Product Rollouts

For seasonal campaigns, the display can be kitted and shipped flat to regional fulfillment centers. The independent shelves allow for flexible product arrangements during the packing phase.

Product Fit and Merchandising

Lightweight to Medium-Weight Consumer Goods

The four-tier setup naturally fits small boxed items and packaged soft goods. The independent L-shaped shelves transfer weight into the stepped side walls, keeping the presentation clean and organized.

Packaged Snacks and Confectionery

The front retention lip on each shelf keeps loose bags or small cartons secure while maintaining easy access for shoppers. The stepped profile ensures products on lower shelves remain visible.

Cosmetics and Personal Care

The separate header and side walls offer ample space for high-quality graphics, which is often required for personal care brands. The sturdy base elevates the bottom shelf, keeping premium products off the floor.

When to Consider a Unified-Back Display or Counter Tray

Unified-Back Fold-Out Displays

If your fulfillment team needs a faster assembly process, compare this to displays where the shelves fold out from a single, continuous back panel. Unified-back designs reduce kitting complexity and eliminate the need to glue separate shelf backs together, though they may offer less flexibility in mixing board grades.

Countertop or Shelf-Ready Trays

When retail floor space is limited or the product volume does not justify a freestanding unit, a countertop display or shelf-ready tray may be a better fit. Floor displays require large footprint commitments from retailers.

Board Choice and Assembly Planning

Fastening the Rear Structural Flaps

The side walls feature rear flaps that must be adhered to the back of the stacked shelves to prevent the display from splaying. You will need to plan for adhesive or mechanical fasteners during the assembly process.

Board Caliper and Slot Tolerances

Because the shelves lock into the side walls using a tab-and-slot system, the exact thickness of your chosen corrugated board must be known before final specification. Changing from a standard flute to a thicker double-wall board requires adjusting every slot width to ensure the display fits together correctly.

Print Surface and Branding Strategy

The display offers multiple printable surfaces, including the side walls, shelf lips, base tray, and header. Deciding which components require high-quality graphics will influence the printing method and board choice for each piece.

Assembly Labor and Kitting

The eight-piece construction means higher assembly labor compared to pop-up designs. Evaluating your co-packer's capabilities and the time required to erect, glue, and load the display is a necessary step before committing to this display style.

Modifying the Display Profile

Shelf Lip Height and Header Shape

The front retention lip on the shelves can be raised for taller products or lowered for better visibility. The removable header panel can also be die-cut into custom shapes to match brand artwork, provided the bottom locking tabs remain unchanged.

Shelf Depth and Spacing

The depth of the shelves and the vertical clearance between them can be adjusted to match specific product dimensions. Increasing shelf depth may require a wider base to maintain stability.

Base Plinth Height

The double-wall base plinth can be heightened to elevate the bottom shelf further off the ground, which can improve product accessibility and protect goods from floor-level scuffing.

Packing details

Kitting and Flat Delivery

This display requires six unique flatbed die-cut shapes, resulting in an eight-piece kit (one base, two side walls, four shelves, one header). These components are bundled and shipped flat to the assembly location.

Additional notes

Base plinth crush risk

The bottom tray folds into a double-wall plinth that elevates the bottom shelf and bears the total weight of the display. Overloading the unit can cause this base to crush.

Related Retail Displays

FAQs

Can this display be set up without adhesive or fasteners?

No. The side walls have rear structural flaps that must be fastened to the back of the shelves using adhesive or mechanical fasteners. Without this fastening, the side walls can splay outward and drop the shelves.

Is this suitable for store-level assembly by retail staff?

It is generally not recommended for store-level setup. The eight-piece construction and fastening requirement make it much better suited for a co-packer or a dedicated merchandising team.

Can the fully assembled and loaded display be shipped via parcel networks?

Individual parcel courier handling often damages fully assembled and loaded floor displays. They are generally transported on pallets with protective outer shrouds.

How much weight can the shelves hold?

Load capacity depends entirely on the chosen board grade and the width of the display. Wider shelves carrying heavy items may sag without additional center supports. Physical testing with your actual product is always required.

Can I use different board grades for different parts of the display?

Yes. Because the shelves and side walls are cut from separate blanks, you can specify a heavier board for the load-bearing side walls and base, while using a standard single-wall board for the header and shelves.

Why do I need to confirm the board thickness early?

The display relies on precise tabs and slots to lock the shelves into the side walls. If the board thickness changes, the slot widths must be recalculated so the pieces fit together without tearing or binding.

How is the display delivered to the assembly location?

The display is delivered flat as an eight-piece kit. The components are typically bundled together so the co-packer has all necessary parts for a single unit.

Can the header be removed or changed for different promotions?

Yes, the header is a separate piece that slots onto the top shelf back. It can be removed or swapped out for updated branding without altering the main display structure.

Review your product weight, assembly location, and branding goals to finalize the right floor display configuration.