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EVC62990

Corrugated Totem Display

Available in a wide range of custom configurations & material selection.
Order 1 sample. Or order 100K+ units. Or anything in between.
Affordable delivery across North America.
Design support, warehousing, testing, assembly available.
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Product details

Top highlights

Elliptical lens shape for 360-degree visibility
Z-folds flat for efficient distribution
Internal ribs lock the curved structure in place

About this product

The EVC62990 is a freestanding, elliptical corrugated floor display designed for high-visibility retail signage. Formed by two curved body skins tensioned by internal support ribs, it creates a towering, lens-shaped profile that commands attention on the store floor.

To solve the logistics of shipping a tall display, the body features horizontal double creases, allowing the entire structure to Z-fold flat into a compact stack. At retail, staff simply unfold the tube, pop it open, and insert the locking ribs to secure the shape.

Common uses

Point-of-purchase signage
Event directional signs
Movie theater standees
Promotional campaign towers

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Retail Signage and Promotional Towers

Point-of-Purchase (POP) Signage

Useful for large-format branding at the end of aisles or near entrances. The curved surface provides a continuous canvas for high-resolution graphics.

Event and Theater Standees

Provides a lightweight, freestanding billboard for temporary events, movie promotions, or directional signage that can be easily moved by staff.

Trade Show and Exhibition Wayfinding

Provides a lightweight, tall marker that is visible from a distance across crowded halls, yet packs flat for easy transport.

Seasonal Retail Promotions

Offers a large, continuous graphic canvas that is easy to deploy for short-term campaigns and recycle afterward.

Campaign Rollouts and Event Marketing

National Retail Campaigns

Because the tall display folds down into a compact flat stack, it is efficient to distribute across hundreds of retail locations via standard courier networks or mixed pallets.

Agency and Event Production

Agencies managing temporary events benefit from a high-impact visual that requires minimal shipping volume and sets up in minutes.

Franchise and Dealership Marketing

Allows corporate marketing teams to distribute large signage that local staff can assemble quickly without tools or specialized training.

When to Consider Other Floor Displays

Merchandising and Product Shelving

This totem is designed purely as visual signage. If the floor display must hold heavy retail products, compare it to a tiered bin or shelf display that transfers vertical weight to the floor.

Long-Term Permanent Fixtures

Because it relies on corrugated board and horizontal creases, it is best for temporary or medium-term campaigns. For permanent fixtures enduring heavy foot traffic or floor mopping, rigid plastic or metal signs are a better fit.

Shipping Footprint and Assembly Planning

Fold Count and Shipping Size

The number of horizontal transportation creases determines how small the display folds down. More folds reduce the shipping footprint but add visible horizontal lines to the final graphic.

Board Flexibility and Flute Direction

The corrugated board must bend smoothly to form the lens shape. Flutes must run horizontally across the display, and the board profile must balance flexibility with vertical stability.

Print Surface and Coating

Gloss or matte finishes can help protect the large graphic area from scuffing during shipping, unfolding, and retail life.

Base Stabilization

Depending on the retail environment and foot traffic, the standard elliptical footprint may be sufficient, or the design may need an added weighted base for extra stability.

Height and Fold Configurations

Overall Height and Width

The template scales to different heights and widths, though maximum dimensions depend on the converter's large-format die-cutting and gluing equipment.

Internal Rib Count

Taller displays or those with more horizontal folds require additional internal support ribs to maintain the convex shape and prevent buckling at the crease lines.

Cutouts and Contour Edges

The top or side profiles of the lens shape can be die-cut to match campaign graphics, provided the cuts do not interfere with the internal support ribs.

Packing details

Retail Assembly and Setup

Retail staff must unfold the display, pop the glued tube open, and manually push the internal ribs into place. The ribs feature tapered tongues that lock into slots along the side seams, tensioning the display.

Side Seam Gluing and Production Limits

The two body skins are permanently glued along their vertical edges by the converter before shipping. For very tall displays, this long seam may require specialized gluing equipment or manual assembly.

Additional notes

Board thickness, flute direction, and curvature

Unlike standard boxes where flutes run vertically for stacking strength, this totem requires horizontal flutes to achieve the smooth curved face. The elliptical geometry itself provides the necessary upright stability.

FAQs

How does a tall totem display ship?

The display features horizontal double creases that allow the glued, flat tube to Z-fold into a compact stack. It usually ships inside a separate outer corrugated carton for protection.

Are tools or glue required for store setup?

No. The converter glues the side seams before shipping. Retail staff unfold the display and insert the provided corrugated ribs to lock the shape.

Can this display hold retail products?

No. The EVC62990 is a freestanding sign. The curved skins and horizontal creases are not designed to bear vertical point loads from shelving.

Will the fold lines be visible on the graphics?

Yes. The horizontal transportation creases necessary for folding the display flat will be visible across the printed surface. Artwork should be planned to accommodate these lines.

What board works well for this shape?

The board must be flexible enough to bow into an ellipse without cracking, but rigid enough to stand upright. B-flute or E-flute are common, and the flutes must run horizontally.

Are there size limits for this display?

Maximum size is usually dictated by the manufacturer's flatbed die-cutter and folder-gluer bed lengths, as the body skins are cut as large, continuous pieces.

How do the internal ribs stay in place?

The ribs feature tapered tongues that lock into corresponding slots along the glued side seams of the body, holding the curved tension securely.

Can the top edge be shaped or die-cut?

Yes, the top profile can be contoured to match specific artwork, provided the custom cuts do not interfere with the uppermost internal support rib.